As Vice President of Marketing, Insurance & Annuity Products, you will have an exciting opportunity to lead and develop key growth initiatives for RiverSource at Ameriprise Financial. You will provide strategic thought leadership for the marketing organization, leading teams focused on developing and maintaining marketing programs, training and education, and sales strategies. You will be responsible to lead all aspects of development, implementation, and communication plans to achieve RiverSource strategic priorities and will be accountable to drive results. You will have the opportunity to collaborate across RiverSource as well as key partners across Ameriprise.
Key Responsibilities
- Ensure programs are aligned with enterprise-wide priorities through proactive communication with key partners.
- Accountable for overall program results including developing methods to track effectiveness of implemented programs/initiatives and providing program results to senior leaders with recommendations to sustain or improve results.
- Develop advisor engagement strategies to include outcome focused themes, compelling sales and education content for advisors and wholesalers to drive growth initiatives.
- Create product level sales strategies for Insurance and Annuities, delivered by wholesalers and advisors.
- Be a liaison for cross-organizational requests for subject matter expertise on Insurance and Annuity products.
- Strong partner with sales leaders to advocate for the wholesaler and advisor marketing needs to drive high awareness of key marketing resources to implement and leverage with advisors and their clients.
- Lead the innovation and development of RiverSource programs that support the Ameriprise strategic priorities.
- Build relationships with key internal and external partners.
Required Qualifications
- Bachelor’s Degree or equivalent (4-years).
- Active Series 7 and 24 or ability to obtain within 120 days (If multiple exams are required, they can be done consecutively and an additional 90-day window will be added after successfully passing each exam).
- 10+ years of relevant marketing experience within financial services or insurance sales and marketing.
- 7+ years of leadership experience.
- Expertise managing, prioritizing, leading, and executing multiple projects coupled with strong attention to detail in a fast-paced environment.
- Ability to lead and motivate teams with diverse responsibilities.
- Strong, demonstrated verbal and written skills to articulate informed points of view to a variety of audiences.
- Self-starter with ability to work independently and think critically.
- There will be some travel associated with this role.
Preferred Qualifications
- Ability to work as a leader within teams to motivate and collaboratively influence others
- Strong knowledge of insurance and/or annuity products
About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
The estimated base salary for this role is $168,300 - $227,200 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full time
Exempt
Marketing/Product Management
RSA Annuities