Social Marketing Channel Manager

GEICO

Social Marketing Channel Manager

Location: Hybrid — 3 days onsite (Manhattan, NY or Bethesda, MD)

Reports To: Senior Manager, Content Strategy

About the Role

Within Marketing at GEICO — a team in the middle of a significant transformation — social is where the brand shows up every day, in real time, in front of millions of people. Getting this right is a real competitive advantage and a must-do.

You'll own the day-to-day stewardship of every brand social account — what publishes, when, and how it's tagged. You'll run point on collab and tagging mechanics across partner and creator content, and keep GEICO's talent and IP usage rights airtight so nothing goes out that creates risk down the line. And most critically -  you'll act as the social newsroom director: monitoring what's happening in real time, and sourcing the content — from creators, partnerships, agencies, UGC, and internal teams — that gives GEICO the best shot at showing up in the conversation, not just adjacent to it.

This role rewards someone who's comfortable being the last line of defense on what goes live, and fast enough to seize a real-time moment before it passes. You'll have real room to shape how GEICO's social newsroom operates — the sourcing, the sign-off process, the judgment calls — not just execute someone else's playbook.

Key Responsibilities

Social Programming & Publishing

• Own the publishing calendar and programming cadence across all GEICO brand social accounts, balancing always-on content with real-time opportunities

• Serve as the final checkpoint on what publishes, ensuring content is on-brand, on-strategy, and technically ready for each platform

Tag, Collab & Rights Compliance

• Manage tag and collab mechanics for partner, creator, and co-branded content, ensuring every post meets platform and legal requirements

• Own compliance tracking for talent and IP usage rights, maintaining clear records of what's licensed, for how long, and where it can run

• Partner with Legal and brand partners to flag and resolve rights issues before content goes live

Social Newsroom & Content Sourcing

• Act as social newsroom director, monitoring real-time trends, news, and cultural moments relevant to GEICO

• Source content from the most effective channels — creators, UGC, AI, agency partners, and internal teams — and route it into the publishing pipeline

• Build and maintain a network of go-to content sources, vetting new ones as platforms and formats evolve

Cross-Functional Coordination & Process

• Facilitate communication across Social Content Strategists, Media, Legal, Creative, and Partnerships to keep social programming aligned with broader campaigns

• Flag scheduling conflicts, rights gaps, or content gaps early and drive them to resolution

• Maintain the trackers and tools — such as Airtable — that keep programming, tagging, and rights status visible to the whole team

You May Be a Good Fit If You

• You've managed the day-to-day programming and publishing for a brand's social channels — you know what "always on" actually takes

• You've handled tag, collab, or usage-rights mechanics for creator or partner content and know how to keep that clean without slowing production down

• You think like a newsroom: you can spot the moment worth jumping on and know where to go source the right content fast

• You've worked inside a business where marketing is tied directly to customer acquisition and retention, not just brand awareness

• You've kept cross-functional teams — creative, legal, media, analytics — aligned on a fast-moving publishing calendar

• You have a good eye for risk: you catch a rights or compliance issue before it becomes a problem

• You treat AI fluency as core to how you work — using tools like Claude or Copilot to draft calendars and sort through content at newsroom speed

• You want real ownership over how a brand's social presence runs day to day

Ideal Experience

• Experience: 8+ years managing social content programming, publishing operations, or channel management for a consumer brand or publisher

• Service company context: Experience working inside a conversion-driven service business — financial services, insurance, or banking — where marketing is tied directly to customer acquisition and retention

• Rights & compliance: Direct experience managing talent, influencer, or IP usage rights and tracking compliance across a fast-moving content pipeline

• Content sourcing: Track record sourcing content from creators, stock services, or agency partners for real-time or newsroom-style publishing

• Cross-functional fluency: Solid background partnering with cross-functional teams, including Legal, Creative, and Analytics

• Tools: Proficient in Microsoft Suite and project or content management software such as Airtable; comfortable using AI tools like Claude or Copilot to stay organized; well versed in Sprinklr

• Communication: Stellar written and verbal communication skills

• Education: Bachelor's degree or equivalent practical experience

Strong Candidates May Also Have

• Extensive fluency in social platform mechanics and publishing tools — native scheduling, tagging, and analytics dashboards

• Direct experience negotiating or administering creator and influencer contracts and usage rights

• A genuine interest in social media and culture, with a habit of staying on top of platform trends and rights or compliance changes

The GEICO Pledge

Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs. We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career — and your potential — in mind. You'll have access to industry leading training, certification, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action, and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging that values different perspectives.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health, and financial future — including market-competitive compensation, a 401K savings plan vested from day one with a 6% match, performance and recognition-based incentives, tuition assistance, mental healthcare, fertility and adoption assistance, and the GEICO Flex program offering up to four weeks of remote work per year.

A Note on Applications

We encourage you to apply even if you don't believe you meet every single qualification listed. Strong candidates rarely check every box — and research consistently shows that people from underrepresented groups are more likely to hold back when they're not a perfect match on paper. If this role sounds like workyou'd be excited to do, we want to hear from you.