Full-Time

Brand Operations Manager

Brand Operations

Posted on 9/24/2025

JUUL Labs

JUUL Labs

1,001-5,000 employees

Regulated nicotine vaporizer devices and pods

Compensation Overview

$126k - $158k/yr

+ Equity + Performance Bonuses

Remote in USA

Remote

Category
Legal & Compliance (3)
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Requirements
  • Experience: 3-5 years of experience in marketing compliance, legal compliance, or a related regulatory role, preferably within tech or consumer goods.
  • Technical Skills: Proficiency in project management software and marketing platforms, e.g., Bynder, Veeva, etc.
  • Compliance-Driven Mindset: Ability to work independently and manage multiple priorities with a high level of integrity and professional ethics.
  • Creative: Ability to develop innovative ideas to streamline efficiencies and workstreams.
  • Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Collaboration: Proven ability to work cross-functionally with creative, product, and technical teams in a fast-paced environment.
  • Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
Responsibilities
  • Review and facilitate compliance on all marketing materials, including but not limited to advertisements, website content, email campaigns, brochures, sales collateral, and campaign collateral to ensure alignment with all relevant FDA regulations, internal policies, and brand guidelines.
  • Stay abreast of new and evolving marketing compliance laws, regulations, and industry best practices, and advise leadership on potential impacts and necessary adjustments.
  • Develop, implement, and maintain marketing compliance policies, procedures, and guidelines.
  • Conduct regular audits of marketing materials and processes to identify potential compliance gaps and recommend corrective actions.
  • Provide expert guidance and support to marketing, product, legal, and sales teams on compliance-related matters throughout the marketing lifecycle.
  • Develop and deliver comprehensive training programs to marketing and other relevant teams on compliance requirements and best practices.
  • Act as a key liaison between the Marketing Department and the Legal, Regulatory, and Compliance teams.
  • Identify, assess, and mitigate compliance risks associated with marketing activities.
  • Assist in responding to regulatory inquiries and audits related to marketing compliance.
  • Proactively identify opportunities to improve compliance processes and reduce risk.
  • Lead cross-functional Global Promotional and Informational Review Committee (PIRC) meetings to ensure all external communications, activities, materials, and concepts created by or on behalf of Juul Labs comply with applicable legal and regulatory requirements as well as with applicable internal policies/procedures.
  • Work closely with legal counsel to interpret regulations and translate them into actionable marketing guidelines.
  • Effectively communicate complex compliance requirements to non-technical stakeholders.
  • Perform related duties as assigned, within your scope of practice

JUUL Labs creates and sells vaping devices and nicotine-containing pods aimed at adult smokers who want an alternative to traditional cigarettes. Its main product, the JUUL Device, is a regulated-temperature vaporizer that heats JUULpods to produce nicotine vapor; pods come in two nicotine strengths and various flavors. The company primarily sells online through JUUL.com, with additional availability in electronic cigarette shops and vape stores, and offers a JUUL Pass membership along with a referral program to encourage trials and savings. The company also provides free shipping on orders over $50. Compared with competitors, JUUL emphasizes a regulated vaping experience, a direct-to-consumer online channel (plus select retail presence), and incentive programs to grow its customer base. Its stated goal is to provide a healthier alternative to traditional cigarettes and help adult smokers quit or reduce tobacco use.

Company Size

1,001-5,000

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$16B

Headquarters

Washington DC, District of Columbia

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • JUUL holds 28.7% US e-cigarette market share with revenue growth.
  • Juul 2 launch in 2023 replaces original device for compliance.
  • DC headquarters positions JUUL near FDA regulators with 650 employees.

What critics are saying

  • Altria and NJOY patent suits force JUUL redesigns within 12 months.
  • FDA denial order bans pre-2023 products, slashing market share in 24 months.
  • Altria ends noncompete, captures JUUL customers in 6 months.

What makes JUUL Labs unique

  • JUUL delivers nicotine salts via closed-system vaporizers for adult smokers.
  • JUULpods offer regulated temperature control mimicking cigarette experience.
  • JUUL Pass membership and referrals drive exclusive online sales.

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Benefits

A place to grow your career. We’ll help you set big goals - and exceed them

People. Work with talented, committed and supportive teammates

Equity and performance bonuses. Every employee is a stakeholder in our success

Boundless snacks and drinks

Cell phone subsidy, commuter benefits and discounts on JUUL products

Excellent medical, dental and vision benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Richmond Times-Dispatch
Aug 22nd, 2023
Henrico County-based Altria sues JUUL over e-cigarette patents

NJOY meanwhile is suing JUUL for patent infringement in U.S. District Court in Delaware.

VC News Daily
Dec 9th, 2022
Juul Scores $325M

SAN FRANCISCO, CA, Juul Labs has raised $325 million in an equity and debt financing.

MarketWatch
Nov 10th, 2022
Juul secures financing to avoid bankruptcy and plans to cut 30% of jobs globally

Juul Labs Inc. has secured a cash infusion from some of its early investors to stave off bankruptcy and plans to lay off about a third of its global staff,...

MarketWatch
Sep 30th, 2022
Altria and Juul end noncompete deal: Here's what that means for e-cigarette sales and marketing

Altria Group Inc. said Friday it has taken a step that extricates it from its noncompete arrangement with vaping company Juul Labs Inc., freeing both...

The Independent Newspaper
Sep 6th, 2022
Juul Labs Inc. will have issues with marketing practices on Sep 13th 22'.

(The Center Square) – Electronic cigarette company Juul will pay out $438.5 million to 33 states as part of a proposed settlement following a two-year investigation into the company’s marketing practices.

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