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St. Louis University

Jesuit university in St. Louis, MO

Marketing Manager - School of Medicine

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSt. Louis, MO, USANo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Marketing, Communications, Business, or a related field.
  • At least 5 years of progressive experience in marketing, paid media strategy, and/or project management, ideally in an agency or in health care, medical education, higher education, or other complex organizations.
  • Proven success leading integrated marketing and communications initiatives and cultivating strong relationships.
  • Expertise in paid media tactics, platforms, tracking, automation, and emerging marketing technologies.
  • Knowledge of channel strategy and content best practices across earned, owned, and shared marketing channels.
  • Ability to manage multiple priorities under tight deadlines while maintaining quality and attention to detail.

Responsibilities

  • Help lead the development of integrated, multi-channel marketing and communications strategies that drive enrollment, reputation, revenue, and student success.
  • Collaborate with School of Medicine partners and Marketing and Communications experts to align marketing efforts and strategic communications across social media, web content, print, and internal and external messaging.
  • Translate strategies into actionable marketing initiatives; develop creative briefs and project roadmaps; and manage task lists and timelines for content, design, and channel strategy.
  • Execute marketing campaigns across paid media, web, and social channels from conception through execution and evaluation, engaging subject matter experts, writers, designers, and vendor partners as needed.
  • Monitor plan execution, timelines, and budgets, proactively addressing risks or barriers to ensure follow-through.
  • Oversee performance tracking and use performance metrics and analytics to inform data-driven recommendations and continuous improvement.
  • Uphold the university's brand strategy, visual identity, and editorial standards across all projects.
  • Serve as the primary liaison for the School of Medicine by assessing needs, gathering insights, and identifying priorities and objectives with unit experts.
  • Facilitate collaboration between campus partners and Marketing and Communications colleagues, ensuring transparency, alignment, and shared success.
  • Identify and act on timely opportunities to advance university and campus-unit objectives.
  • Interact with faculty, staff, and students to cultivate story ideas aligned with audience insights and strategic areas of expertise.
  • Monitor regional and national trends, develop understanding of the health sciences sector and audiences, identify newsworthy content, and support media placement opportunities and timely stories for amplification through owned channels.
  • Collaborate with unit and admissions partners throughout the prospective student journey to optimize marketing and communications channels at each phase.
  • Provide strategic counsel to campus partners and university leadership based on higher education marketing trends and data insights.

Desired Qualifications

  • Marketing or advertising agency experience.
  • Experience in higher education marketing, health sciences, or health care marketing.
  • Familiarity with customer relationship management platforms, project management tools such as Asana, Monday, Trello, or Wrike, and analytics dashboards.
  • Knowledge of enrollment marketing, reputation-building, and stakeholder engagement.
  • Exceptional interpersonal, organizational, and written and verbal communication skills.

About the Company

St. Louis University

Jesuit university in St. Louis, MO

St. Louis University is the database name for Saint Louis University, a private Catholic and Jesuit research university in St. Louis, Missouri. It offers undergraduate, graduate, and professional education and operates an additional campus in Madrid.

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