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St. Louis University

Jesuit university in St. Louis, MO

Marketing Manager - School of Medicine

Full-Time
No salary listed
Senior
Bachelor's
St. Louis, MO, USA
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • A bachelor's degree in Marketing, Communications, Business, or a related field.
  • At least 5 years of progressive experience in marketing, paid media strategy, and/or project management, ideally in an agency or in health care, medical education, higher education, or other complex organizations.
  • Proven success leading integrated marketing and communications initiatives and cultivating strong relationships.
  • Expertise in paid media tactics, platforms, tracking, automation, and emerging marketing technologies.
  • Knowledge of channel strategy and content best practices across earned, owned, and shared marketing channels.
  • Ability to manage multiple priorities under tight deadlines while maintaining quality and attention to detail.
Responsibilities
  • Help lead the development of integrated, multi-channel marketing and communications strategies that drive enrollment, reputation, revenue, and student success.
  • Collaborate with School of Medicine partners and Marketing and Communications experts to align marketing efforts and strategic communications across social media, web content, print, and internal and external messaging.
  • Translate strategies into actionable marketing initiatives; develop creative briefs and project roadmaps; and manage task lists and timelines for content, design, and channel strategy.
  • Execute marketing campaigns across paid media, web, and social channels from conception through execution and evaluation, engaging subject matter experts, writers, designers, and vendor partners as needed.
  • Monitor plan execution, timelines, and budgets, proactively addressing risks or barriers to ensure follow-through.
  • Oversee performance tracking and use performance metrics and analytics to inform data-driven recommendations and continuous improvement.
  • Uphold the university's brand strategy, visual identity, and editorial standards across all projects.
  • Serve as the primary liaison for the School of Medicine by assessing needs, gathering insights, and identifying priorities and objectives with unit experts.
  • Facilitate collaboration between campus partners and Marketing and Communications colleagues, ensuring transparency, alignment, and shared success.
  • Identify and act on timely opportunities to advance university and campus-unit objectives.
  • Interact with faculty, staff, and students to cultivate story ideas aligned with audience insights and strategic areas of expertise.
  • Monitor regional and national trends, develop understanding of the health sciences sector and audiences, identify newsworthy content, and support media placement opportunities and timely stories for amplification through owned channels.
  • Collaborate with unit and admissions partners throughout the prospective student journey to optimize marketing and communications channels at each phase.
  • Provide strategic counsel to campus partners and university leadership based on higher education marketing trends and data insights.
Desired Qualifications
  • Marketing or advertising agency experience.
  • Experience in higher education marketing, health sciences, or health care marketing.
  • Familiarity with customer relationship management platforms, project management tools such as Asana, Monday, Trello, or Wrike, and analytics dashboards.
  • Knowledge of enrollment marketing, reputation-building, and stakeholder engagement.
  • Exceptional interpersonal, organizational, and written and verbal communication skills.

About the company

St. Louis University is the database name for Saint Louis University, a private Catholic and Jesuit research university in St. Louis, Missouri. It offers undergraduate, graduate, and professional education and operates an additional campus in Madrid.

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