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LEGO

Produces and licenses construction toy sets

Product Manager - Connected product apps

Product ManagementConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Significant hands-on product management experience with apps used for connected products, particularly apps designed to deliver firmware updates to user devices.
  • Track record of shipping features that moved a core metric such as retention or engagement.
  • Technical fluency in conversations about APIs, app architecture, and platform constraints.
  • Demonstrable experience with modern user testing, digital product development, and agile processes.
  • Ability to define OKRs based on strategic priorities and run quarterly roadmaps from discovery through delivery.
  • Experience running A/B tests and interpreting results with statistical rigor.
  • Ability to engage and influence stakeholders at all levels.
  • Proactive approach to problem-solving and decision-making.
  • Passion for interactive experiences and a strong understanding of user-centered design principles.
  • Desire to push the bounds of LEGO play into new play experiences.
  • Experience with modern product development tools, including JIRA, Confluence, and analytics.

Responsibilities

  • Translate user research, analytics, support tickets, and app store reviews into opportunities that deliver value to users and the business.
  • Own the product vision and strategy for the app area and gain buy-in throughout the organization.
  • Own the mobile app roadmap end-to-end, from discovery through launch and post-launch iteration.
  • Analyze app analytics and metrics to understand user journeys.
  • Run structured experiments, including A/B tests and phased rollouts, and make ship, iterate, or stop decisions based on data.
  • Define success metrics for every feature and set up the app to track retention, adoption, engagement, and conversion.
  • Maintain a broad view of the product while prioritizing the right work at the right time.
  • Collaborate with product and marketing teams to maximize value for users and the business.
  • Communicate user needs, roadmap, tradeoffs, and progress to leadership and stakeholders across the company.
  • Create demos that convey the product vision and user benefits while keeping play central.
  • Document release notes for audiences including quality, regulatory, and compliance partners.
  • Write clear user stories and acceptance criteria for the development team to build and test against.
  • Partner daily with design, the tech lead, and the TPM to scope work, unblock decisions, and keep releases on track in the scrum team.
  • Triage and prioritize bugs, technical debt, and platform updates, including iOS and Android OS changes, alongside new feature work.
  • Drive outcomes throughout the product cycle, ensuring the product meets user needs, is built well, and is continuously improved.

About the Company

LEGO

Produces and licenses construction toy sets

LEGO designs and sells plastic construction toys with interlocking bricks that snap together using a stud-and-tube system, allowing compatibility across generations. It also licenses popular franchises, runs branded stores, creates digital games and films, operates LEGOLAND parks, and offers educational products. Its bricks use a precise clutch power to connect, supported by product families like DUPLO and Technic and a broad ecosystem of sets and accessories. LEGO aims to inspire learning and creativity through constructive play for children and adult fans, while growing its brand through licensing, media, retail, and education initiatives.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Billund, Denmark
Founded
1932

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