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Affinity Group

Food sales brokerage with analytics

K-12 Sales Specialist - Food Broker

Full-Time
$65k - $75k
Mid
New York, NY, USA
In PersonTravel within the territory may be required daily, up to 75% of the time; occasional overnight travel may be required.
Sales & Account ManagementField Sales

About the job

Requirements
  • A high school diploma or GED is required.
  • At least 3 years of experience in food industry sales or operations.
  • Ability to execute and follow through on a sales plan.
  • Ability to take a holistic approach to menu planning across multiple brands and manufacturers.
  • Ability to track legislation and sell through regulations that affect district menus.
  • Ability to provide culinary support for practical meal planning.
  • Knowledge of leveraging commodity pricing and programs.
  • Ability to support health and wellness initiatives and trends such as breakfast, after-school meals, and summer feeding programs.
  • Knowledge of innovative marketing programs and K–12 industry partnerships.
  • Ability to use the CRM system daily and report calls in the CRM system.
  • A valid driver's license is required.
  • Ability to perform the essential functions of the job, including extended standing, walking, bending, stooping, or climbing, and potentially lifting or pushing up to 50 pounds.
  • Ability to accommodate flexible work hours, including some weekends.
Responsibilities
  • Plan and execute a customized sales strategy for assigned K–12 and education accounts.
  • Build and maintain close relationships with food service directors and chefs at assigned operators through regular contact, participation in local functions, product demonstrations, training, and education about products and client needs.
  • Design and implement customized sales strategies for the segment of key accounts in conjunction with the Director of K12.
  • Work with the sales force to discuss go-to-market strategies, competitive reconnaissance, successes, and challenges.
  • Stay knowledgeable about operators in the account segment and act as a resource and solution provider for customers.
  • Maintain detailed knowledge of key local distributors to gain their support for stocking and selling distributor products.
  • Understand strategic accounts' menu rotations, population and trends, desired menu cost structures, opportunities to penetrate or convert items, product training and education needs, and multiple product uses.
  • Maintain an up-to-date profile folder for each customer and use the CRM system weekly to report sales-call activity, updates, follow-ups, and customer profile management.
  • Communicate positive or negative usage changes and changes in who distributes to strategic accounts.
  • Provide sales results and updates to manufacturers as needed.
  • Maintain product samples in the assigned office.
  • Address clients' quality-control issues and communicate the resolution process.
  • Participate in visits to key strategic accounts and prepare an itinerary one week in advance.
  • Cook food products and create menu combinations to support the sales process.
  • Travel within the territory, potentially daily up to 75% of the time, and occasionally stay overnight.
  • Perform other duties as assigned.
Desired Qualifications
  • Some college is preferred.
  • Strong communication skills.
  • Ability to work well with teams and motivate others.
  • Ability to build trust and credibility.
  • Planning and organizational skills.
  • Problem-solving and strategic-planning skills.

About the company

Affinity Group is a North American food sales and marketing agency that works as a broker to help brands grow in both foodservice and retail channels. It provides sales strategy, culinary support, store-level merchandising and planning, plus category management and consumer-trend insights. The company leverages data and analytics to guide decision-making and deliver real-time results for clients, with divisions for foodservice and retail offering tailored solutions such as menu development, marketing insights, and perishables brokerage. It differentiates itself through its dual-channel focus, a track record of acquisitions to broaden reach (Matrix Sales & Marketing and Jon Morris & Co.), and ongoing data integration and AI enhancements through a partnership with Mascari NXT. Its goal is to drive sales growth and stronger brand performance for client brands across the North American market by turning data and market insights into practical sales and merchandising plans.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Charlotte, North Carolina

Founded

2014

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Simplify's Take

What believers are saying

  • PR Newswire said the Mascari NXT deal expands customer reach by 50%.
  • Datassential's May 2026 case study validates Affinity's pitch-to-win execution with measurable placements.
  • Leadiq noted December 2025 produce leadership hiring, signaling continued channel-specific investment.

What critics are saying

  • Mascari NXT integration in 2026 risks distraction and culture clash across sales teams.
  • Small-company profile and 51-200 employees create client-concentration risk if one account leaves.
  • AI selling is becoming table stakes; competitors can copy it within twelve months.

What makes Affinity Group unique

  • January 2026 Mascari NXT acquisition adds AI-driven selling to food brokerage.
  • Affinity Group combines foodservice, retail, and fresh-channel coverage under one sales agency.
  • Datassential's May 2026 case study showed 2 LTO wins and one permanent menu placement.

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Benefits

  • Phone/Internet Stipend
  • Flexible Work Hours

Company News

PMQ
Feb 4th, 2026
Affinity Group Acquires Mascari NXT as Part of Strategy to Advance Food Industry Sales - PMQ Pizza

Affinity Group, a leading North American sales and marketing agency, today announced the acquisition of Mascari NXT, an AI and data integration company. As a subsidiary of Affinity Group, the company will operate as Mascari NXT, An Affinity Group Company. This acquisition marks a major step in Affinity Group’s long-term strategy to advance food industry […]