Full-Time
Growth Associate
trawa
51-200 employees
AI-driven SME electricity procurement and management
No salary listed
Berlin, Germany
In Person
Homeoffice is possible, but the role is based in Berlin and the posting asks candidates to live in Berlin or relocate there.
 Growth & Marketing (1) |
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- Bring 0–2 years of experience in Growth Engineering, Go-to-Market Engineering, Revenue Operations, Marketing Operations, Sales Operations, or a comparable technical Go-to-Market role.
- Ideally have experience in a fast-paced environment such as strategy consulting, investment banking, private equity, a startup, or a scale-up.
- Have commercial business acumen and focus analysis on concrete business outcomes.
- Work analytically, systematically, and pragmatically; document thoroughly, think in systems, and take responsibility.
- Communicate clearly and persuasively and mediate between Sales, Marketing, and Tech.
- Speak fluent German and have good English skills.
- Live in Berlin or be willing to relocate to Berlin.
- Develop the CRM architecture as the central data source for the entire commercial funnel.
- Analyze channel conversion, campaign and experiment performance, and opportunities for further scaling.
- Support budget and resource allocation and create the data foundation for informed decisions.
- Coordinate outbound capacity, work closely with SDRs and Marketing, run targeted campaigns, and translate market signals into pipeline.
- Own growth experiments ranging from data-driven tests to unconventional activities such as guerrilla marketing.
- Develop lead-enrichment systems, refine the Ideal Customer Profile, and build enrichment pipelines with AI tools such as Clay, Orbis, or Dealfront.
- Identify recurring manual processes and automate them with tools such as n8n or Make.
- Develop small custom scripts with Python or TypeScript when standard tools are insufficient.
- Coordinate the pipeline and support reporting for Marketing, Partnerships, and Outbound.
- Ensure budget and staffing decisions are based on reliable data rather than intuition.
- Identify key business challenges independently and set up initial solutions with measurable results.
- Introduce and apply best practices in automation and lead enrichment.
- Own individual Key Results in the new planning cycle and be measured on achieved results.
- Reduce manual processes and improve lead quality through measurable initiatives.
- Enable other teams to use and adopt the role's knowledge and approaches to make their processes faster and more efficient.
- Experience in a fast-paced environment such as strategy consulting, investment banking, private equity, a startup, or a scale-up.
Trawa provides AI-powered energy procurement and management for SMEs, using an AI analysis of a client’s usage to create an optimized mix of electricity contracts, including PPAs with solar or wind, the spot market, and the futures market, purchased in staggered installments. It uses its platform to shift consumption to cheaper times and reduce both costs and carbon emissions, aiming for savings for the client. It differentiates itself by offering a one-stop service that covers analysis, procurement, supply, and cloud-based energy data analytics plus intelligent asset control for batteries and charging stations, helping with peak load and ESG reporting. Its goal is to make sophisticated energy procurement accessible to SMEs, lowering electricity costs and their carbon footprint while increasing energy independence.
Company Size
51-200
Company Stage
Series A
Total Funding
$40M
Headquarters
Berlin, Germany
Founded
2022
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Simplify's Take
What believers are saying
- Headline led trawa's €24 million Series A in October 2025, funding expansion.
- Germany's Mittelstand wants dynamic procurement; trawa's 2026 survey found 69% support.
- Hannover Messe 2026 exposure strengthens trawa's industrial sales pipeline across Germany and Austria.
What critics are saying
- RWE, LEAG, and EnBW dominate Germany's power market, squeezing supplier margins by 2026.
- Bundesnetzagentur's AgNes reforms from 2027 punish suppliers with new capacity and dynamic tariffs.
- If smart-meter rollout stays slow through 2029, trawa's dynamic pricing proposition loses relevance.
What makes trawa unique
- trawa bundles procurement, flexibility management, and monitoring for European industrial SMEs.
- By June 2026, trawa surveyed 304 Mittelstand decision-makers through INNOFACT.
- trawa serves over 3,000 sites and 100-plus customers, including Flixtrain and Martim.
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Benefits
Flexible Work Hours
Remote Work Options
Hybrid Work Options
Paid Vacation
Meal Benefits
Gym Membership
Professional Development Budget
Mentorship Program
Growth & Insights and Company News
6 month growth
↑ 11%1 year growth
↑ 8%2 year growth
↑ 7%The Berlin-based B2B energy company trawa, founded in 2022, has raised €36.5 million from investors like Headline and Balderton Capital. Recently, they secured €24 million to expand in Germany and Austria, grow their team, and enhance product development. Trawa uses AI for data processing and optimization, serving over 100 clients with renewable energy. They aim to expand into new European markets and introduce new products in energy supply and management.
trawa, a Berlin, Germany-based electricity provider and AI-powered software company, raised €24M in Series A funding
trawa, a Berlin-based electricity provider and AI-powered software company, has raised €24 million in Series A funding. The round was led by venture capital firm Headline, with participation from Norrsken VC, the impact fund of Klarna co-founder Niklas Adalberth, and existing investors Balderton Capital, Speedinvest, and AENU. Additional shareholders include Berlin-based VC Magnetic and Tiny VC from London.
Berlin-based renewable energy supplier trawa raised €10 million in seed funding led by Balderton Capital, with participation from TinyVC, Magnetic, Speedinvest, and AENU. The funds will be used to develop trawa's AI technology and product ecosystem, helping SMEs manage energy purchasing and usage. This brings trawa's total funding to nearly €12 million. The company aims to simplify the transition to green energy for businesses amid Europe's high electricity costs and energy crisis.
Trawa raises €10M to optimise SMEs' energy consumption and costs.