Head of Marketing - Sales & Partnerships
No salary listed
Expert
Singapore
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- At least 7 years of progressive marketing and commercial growth experience, with direct ownership of measurable business outcomes.
- Team leadership experience, including managing cross-functional priorities across marketing, sales, content and partnerships.
- Commercial and sales capability, including experience setting key performance indicators, managing a pipeline and driving revenue through business-to-business sales, events, groups or partnerships.
- Integrated marketing expertise across paid, owned and earned channels, with experience driving consumers from awareness through conversion and repeat engagement.
- Performance marketing experience, including managing agencies, budgets, return on advertising spend, cost per acquisition, testing and creative performance.
- Strong commercial and analytical capability, including translating marketing, sales and audience data into priorities, forecasts and growth actions.
- Strong stakeholder management, including the ability to align Operations, creative teams, leadership, agencies and external partners from strategy through execution.
Responsibilities
- Lead Singapore’s marketing and sales function, setting priorities, operating rhythms and key performance indicators across marketing, content, social, sales and partnerships.
- Coach the local Sales Manager and Content Manager to deliver against visitation, revenue and audience-growth goals.
- Own the end-to-end consumer strategy across pre-arrival discovery, in-market consideration and conversion, and post-visit advocacy and repeat visitation.
- Build coordinated plans across paid, owned, earned, partner and on-site channels to grow visitation and ticket revenue.
- Own sales key performance indicators and pipeline performance across corporate events, private bookings, groups and other business-to-business opportunities.
- Build strategic partnerships with brands, tourism stakeholders, hospitality partners, attractions and distribution platforms to expand reach and generate measurable incremental revenue and ticket sales.
- Lead MOIC Singapore’s always-on content and organic social strategy, including Xiaohongshu and Chinese-audience growth.
- Partner with the Content Manager, Social Media Manager and external agencies to grow followers, reach, engagement and cultural relevance while building a pipeline of platform-native creative.
- Manage paid digital, public relations, influencer and key opinion leader agency partners across Meta, Google, TikTok, Xiaohongshu and earned media.
- Set budgets, performance targets and testing priorities, using return on advertising spend, cost per acquisition, conversion, earned reach and creative performance to improve demand generation.
- Partner with Operations and global and regional stakeholders to develop seasonal programming, activations and experience refreshes that drive repeat visitation.
- Own the Singapore commercial scorecard, budget allocation and performance reviews, translating data into action and aligning teams, agencies and partners around shared brand and revenue objectives.
Desired Qualifications
- Experience managing public relations, earned media and influencer/key opinion leader programs.
- Experience building always-on social and content strategies that grow reach, engagement and brand relevance.
- Knowledge of Xiaohongshu and Chinese-audience marketing, particularly agency, content, key opinion leader or paid-media programs.
- Experience with destination marketing and the pre-arrival, in-market and post-visit consumer journey.
- Experience in tourism, hospitality, attractions or experiential businesses.
- Strong familiarity with Singapore’s consumer, travel, entertainment and tourism landscape.
About the company
Museum of Ice Cream operates immersive, ice-cream–themed attractions with ticketed entry in New York City and Singapore, plus on-site merchandis e and food-and-beverage options like an ice-cream shop and bar. Visitors move through multi-sensory, interactive installations centered on ice cream, and can buy merchandise and desserts during their visit. It stands out by offering visually striking, Instagram-friendly environments that blend entertainment with shopping and dining, unlike traditional museums or single-attraction venues. Its goal is to attract families and tourists, encourage repeat visits, and generate revenue from admissions, merchandise, and on-site sales through memorable experiences.
Company Size
501-1,000
Company Stage
Series A
Total Funding
$40M
Headquarters
New York City, New York
Founded
2016
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Simplify's Take
What believers are saying
- Las Vegas demand was strong: opening weekend presales exceeded Miami's by more than threefold.
- Circa will add a Museum of Ice Cream suite before NFL season 2026.
- The Singapore site kept selling classes in September 2026, signaling repeat local traffic.
What critics are saying
- Austin laid off 38 workers after the July 10, 2025 closure.
- A Manhattan lawsuit over the Sprinkle Pool alleges severe injuries and marketing-driven negligence.
- If Las Vegas underperforms, MOIC's expansion thesis breaks and lenders choke future openings.
What makes Museum of Ice Cream unique
- Las Vegas opened July 3, 2026, with 14 installations and 30,000 square feet.
- MOIC Singapore tied August 2026 promotions to SG61 and MasterChef winner Derek Cheong.
- Hotel Collection launched MOIC home fragrances in 2026, extending the brand beyond attractions.
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Benefits
- Employee Assistance Program
- Employee Discounts
- Company Social Events
- Performance Bonus