Regional Account Manager
Red Bull
Regional Account Manager
Red Bull
Manufactures and markets energy drinks
REGIONAL FITNESS KEY ACCOUNT & FRANCHISE GROUP MANAGEMENT
Manages sales funnel of current and targeted Regional Fitness Key Account parnters.
Build relationships and incentive programs with Regional Fitness distributors to drive growth in independent & chain business.
Builds strong, mutually beneficial relationships with key account decision makers and stakeholders.
Creates account programming such as promotions, staff programs, and tradeshow support etc. that are relevant to each account and drives volume.
Negotiates key accounts contracts to drive execution and programming while maintaining appropriate spends per case.
Develops strong go-to-market strategies to launch distribution & execution with Fitness Key Account partners.
Works closely with Senior Manager – National Fitness to drive programming through region-based franchise groups.
Conducts regular account audits directly or through regional On Premise teams to ensure agreed upon account standards are met.
Participates in relevant Trade Shows and Conferences to keep up with industry standards that can be leveraged in negotiation and creating account solutions.
ACCOUNT ANALYSIS & REVIEWS
Conducts regular business reviews to drive accountability with partners to deliver upon agreed execution, programming, and volume commitments.
Leverages business insights to appeal to customer’s needs and influence gains in distribution, execution, and programming.
Identifies best practices that can be scaled in other regions, or nationally across other franchise groups.
COMMUNICATION & STAKEHOLDER MANAGEMENT
Works closely with National Teams as well as Region On Premise Marketing (Trade & Retail) Marketing to create custom account programming in line with brand standards.
Aligns regional stakeholders (i.e., General Management, Directors, On Premise Team) around account priorities to reinforce execution and give/receive feedback to maximize account performance.
Conducts regular reviews with region leaders around account performance, programming results, and balance of year focus areas to ensure business plan achievement.
Regularly engages and informs Fitness Distributor Partners National and Regional Fitness Account priorities, programs, and initiatives to drive alignment and ensure product availability in all accounts.
PLANNING & REPORTING
Establishes and manages volume and spend budget by account via Customer Profitability Management (CPM) system, constantly analyzing ROI and rate per case to maximize resource allocation.
Plans all volume forecasts via CPM, tracking monthly by account chain to manage account performance.
Ensures that internal tools are up to date with chain/ account level detail, including unit listings, mandated SKUs and agreed upon executional elements.
5+ years of On Premise sales experience with demonstrated success of building and executing plans with top outlets, preferably with account groups. Experience selling to Fitness Operators heavily preferred.
Strong analytical skills with the ability to assess and utilize business insights to influence internal and external partners to drive sales.
Excellent communication (written & verbal), presentation and negotiation skills.
Demonstrable creativity and solution-orientated thinking that has driven account results that speak to consumer and account needs.
Self-motivated with an entrepreneurial mindset and the ability to work independently.
Proficiency in Microsoft Excel and PowerPoint.
Bachelor’s Degree required.
Must be fluent in English, additional language skills an advantage.
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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