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Sibill Srl

Cash flow and invoice management platform

Product Marketing Manager

Product MarketingUpdated on Nov 5
Full-timeMilan, Metropolitan City of Milan, Italy

About the Job

Requirements

  • Have at least 4 years of product marketing experience in a B2B SaaS company, preferably one serving small and medium-sized businesses.
  • Have managed end-to-end product launches and be able to explain their impact on adoption and revenue.
  • Have worked on pricing and packaging and be able to justify decisions with data.
  • Know both sales-led and product-led go-to-market models.
  • Have worked closely with Sales and Customer Success teams.
  • Define pre-launch key performance indicators and monitor them after launch.
  • Be proficient in Italian and English.
  • Move from strategy to execution independently and take initiative in building a role and its processes.

Responsibilities

  • Own all product launches, positioning, competitive analysis, naming, pricing, channels, and messaging.
  • Define the ideal customer profile for each product with the Product team and build its knowledge base, including target, value proposition, key messages, and proof points.
  • Build launch plans from pre-launch testing through go-live.
  • Own post-launch activation, retention, and expansion, driving monthly recurring revenue growth.
  • Continue product communications after launch to grow usage over time.
  • Work with Product Managers on onboarding and in-app communication.
  • Participate in discovery and user interviews led by Product Managers.
  • Provide input on the product roadmap and prioritization.
  • Work closely with Product Managers through regular launch and performance syncs.

Desired Qualifications

  • Background in fintech, accounting software, or enterprise resource planning, or knowledge of how accounting firms work.
  • Experience with lifecycle marketing and in-app communication tools.
  • Experience conducting customer interviews.

About the Company

Sibill Srl

Cash flow and invoice management platform

Sibill Srl offers a financial management platform that centralizes banking data to help businesses track cash flow and invoices. It connects bank accounts to aggregate real-time balances and transactions, with features like statement extraction, reporting, notes, and customizable income/expense categories, plus collaboration and forecasting. Its differentiator is real-time centralized data with collaboration, customizable categories, and built-in forecasting and payment-control tools for accountants and business teams to cut manual work. The goal is to help businesses manage finances more efficiently, control payments, forecast cash needs, and stay aligned with financial goals.

Company size
51-200
Company stage
Series A
Total funding
$20.6M
Headquarters
Milan, Italy
Founded
2021

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