Strong understanding of traditional and digital public relations.
Digital proficiency.
A strong understanding of clients’ marketplaces, audiences, and routes to market.
Strong written and verbal communication skills.
Ability to think creatively and solve problems.
Commercial awareness and decisiveness.
Confidence in networking.
Strong organization and time-management skills.
Ability to adapt personal style and approach to clients and the team.
Ability to manage multiple and changing priorities.
Ability to assimilate information quickly and recommend a practical response.
Responsibilities
Deliver day-to-day client work and support the team in delivering work across multiple accounts of various sizes.
Deliver public relations campaigns for clients, including developing press releases, securing media coverage, engaging with influencers, and delivering social media campaigns.
Undertake media relations activities, including media monitoring, trend analysis, identifying opportunities, and liaising with media.
Build and manage media and forward-feature lists, and recommend appropriate opportunities to target.
Conduct media sell-ins and identify the most advantageous opportunities for client coverage.
Communicate accurately with the team and clients about progress in line with agreed processes, manage expectations, and escalate issues in a timely manner.
Produce accurate written communications, including press releases, quotes, emails, status and contact reports, and social media materials.
Manage departmental administration and support the team in following internal processes.
Build and manage top-tier media relationships.
Support the new-business process through contributing ideas, conducting research, and preparing proposals.
Supervise Account Executives.
Monitor the media landscape for opportunities to sell additional Grayling products and services to clients and enhance revenue and profitability.
Desired Qualifications
Curiosity and a desire to learn, improve, apply new knowledge, and develop.
A supportive and motivating approach to teamwork.
Personal drive and passion for the industry.
We have an exciting opportunity for a PR Senior Account Executive to join our team in Singapore! Key responsibilities will involve delivering excellent day-to-day client work, playing a key support role within the team and ensuring that work is delivered on multiple accounts of various sizes.
The day to day
You’ll play a crucial role in the delivery of PR campaigns for your clients including developing compelling press releases, landing media coverage, engaging with influencers, and delivering social media campaigns.
Undertake media relations activities, including media monitoring, trends analysis, opportunity-spotting and media liaison
Build and manage media and forward feature lists and recommends appropriate opportunities to target
Conduct effective media sell-ins & identifies most advantageous opportunities for client coverage
Communicate accurately and keeps the team and client informed on progress in accordance with agreed processes, ensuring expectations are managed and any issues are escalated in a timely fashion
Delivers accurate written communications and can write a range of copy including: press releases, quotes, emails, status & contact reports, social media materials
Manage departmental administration and supports the team, ensuring internal processes are followed
Build and manage top-tier media relationships
Assist in the new business process including idea contribution, research and proposal preparation
Supervise Account Executives
Monitor the media landscape for new opportunities to sell in additional Grayling products and services to clients to enhance revenue and profitability
About you
Strong understanding of both traditional and digital public relations
Digitally savvy
Curious – a desire to learn, improve, apply new knowledge and develop self
Excellent grasp of clients’ marketplaces, audiences and routes to market
Excellent written and verbal communication skills
Creative thinker and problem solver
Commercially aware and decisive
Confident networker
Organised with excellent time management skills
Supportive, inspiring and motivational team player
Personal drive and passion for the industry
Self-aware and able to adapt personal style and approach to clients and team
Ability to juggle multiple and changing priorities
Ability to assimilate information quickly and recommend a practical response
About us
Grayling is one of the world's best-connected communications agency. With over 25 offices around the world, we create advantage for our clients through insight-led campaigns that deliver tangible results.
We’re a sociable bunch and life at Grayling will offer you a whole host of benefits including 4pm Friday finishes, hybrid working, regular training workshops and regular socials – not to mention the opportunity to work across award winning global campaigns!
We are proudly part of Accordience. Accordience is an international public relations, public affairs, financial and corporate communications group – made up of Grayling, Citigate Dewe Rogerson (CDR), Red and Cirkle. Together, we have c.1,000 employees and operations in 30 countries.
We believe diversity is strength. Our commitment at Grayling is to combine our employees’ unique backgrounds, perspectives and experiences to build a more diverse and inclusive organization that represents all of us and the businesses we work with. We encourage applications from people of all backgrounds and will give fair consideration to all applicants regardless of age, gender identity, ethnicity, religion or belief, sexual orientation, family or parental status, neurodiversity and disability status.