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Full-Time

Applied Statistical Modeler

Confirmed live in the last 24 hours

Recast

Recast

11-50 employees

Marketing analytics platform for brands' optimization

Data & Analytics
Enterprise Software
AI & Machine Learning

Junior, Mid

Remote in USA

Category
Data Science
Data & Analytics
Required Skills
R
Data Analysis
Requirements
  • Familiarity with R
  • A passion for causal inference
  • Knowledge of Bayesian statistical modeling and related best practices
  • Experience handling the output of Markov chain Monte Carlo (MCMC) algorithms (e.g., manipulating multidimensional posterior draws)
  • Willingness to get a deep understanding of modern marketing and how advertising works at a fundamental, scientific level
  • Bonus points if you love Richard McElreath’s book / course Statistical Rethinking
  • Bonus points if you have deep experience with R as a programming language and have contributed to R packages on CRAN / Bioconductor
  • Bonus points if you’re a strong scientific communicator
  • Bonus points if you have used Stan for Bayesian modeling
Responsibilities
  • Deeply learn about the Recast modeling platform and how to operate it
  • Work with Recast customers to understand their most challenging modeling problems and solve them within the Recast platform
  • Configure and fit our model to customer data following (and improving!) our robust Bayesian modeling workflow
  • Diagnose and solve practical Bayesian modeling issues such as posterior degeneracies, multimodality, and poor sampling efficiency
  • Collaborate with our research statisticians to convert practical problems into novel solutions
  • Collaborate with our marketing science team to make sure they understand the implications of relevant modeling decisions on the interpretation of results

Recast is a marketing analytics platform that helps brands improve their marketing strategies by providing real-time measurement and analysis of various marketing channels. The platform uses artificial intelligence to deliver automated insights, allowing businesses to understand the effectiveness of their marketing efforts without needing expensive experiments. This helps brands maximize their return on investment (ROI) by enabling them to allocate their marketing budgets more efficiently, focusing on the channels that yield the best results. Recast stands out from competitors by offering privacy-friendly solutions that do not track users across the internet, making it adaptable to changes in privacy regulations. The company operates on a subscription model, providing clients with continuous access to up-to-date marketing performance data, ultimately leading to better decision-making and improved marketing efficiency.

Company Stage

Seed

Total Funding

$3.3M

Headquarters

New York City, New York

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Simplify's Take

What believers are saying

  • Recast's recent $3.4 million funding round indicates strong investor confidence and potential for growth.
  • The platform's ability to provide real-time, accurate insights can significantly enhance marketing ROI for clients.
  • Recast's privacy-friendly solutions align well with increasing regulatory focus on data privacy, making it a future-proof choice for brands.

What critics are saying

  • The marketing technology sector is highly competitive, requiring Recast to continuously innovate to maintain its edge.
  • Dependence on AI-driven insights means any flaws in the algorithms could lead to suboptimal marketing decisions for clients.

What makes Recast unique

  • Recast offers real-time marketing analytics without the need for costly and time-consuming lift tests, setting it apart from traditional methods.
  • The platform's privacy-friendly approach ensures resilience against changes in browser and operating system privacy controls, unlike competitors reliant on user tracking.
  • Recast leverages artificial intelligence to provide automated insights, enabling more efficient budget allocation compared to manual analysis.

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