Marketing Communication Specialist

Key Responsibilities

• Coordinate regional marketing communications activities across Thailand and SEA markets.
• Manage and maintain the Regional Marketing & Content Calendar.
• Track campaign timelines, deliverables, approvals, and milestones.
• Support the localization of regional campaigns and marketing materials for each market.
• Review artwork, copy, and communication materials to ensure alignment with brand guidelines.
• Coordinate social media content, digital assets, and campaign materials with internal teams and agencies.
• Support product launches, promotions, events, and integrated marketing campaigns.
• Prepare monthly marketing performance reports and track key digital and social media metrics.
• Monitor competitor activities, market trends, and best practices across the region.
• Follow up with local teams and agencies to ensure smooth execution of all action items.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3–5 years of experience in Marketing Communications, Digital Marketing, Brand Marketing, or a related field.
• Experience working with regional teams, multiple countries, or agencies is a plus.
• Strong project management and coordination skills.
• Good understanding of social media and digital marketing performance metrics.
• Strong analytical skills with the ability to turn data into actionable insights.
• Good command of English, both written and spoken.
• Proactive, organized, and able to manage multiple projects effectively.

• Preferred Qualifications
  • Experience in B2B, tools, industrial, construction, or consumer durables industries.
  • Hands-on experience with Facebook, Instagram, TikTok, YouTube, or digital media campaigns.
  • Familiarity with tools such as Meta Business Suite, Google Analytics, or other social media analytics platforms.
  • Basic graphic design or content creation skills are an advantage.
• Location / Market ScopeThis role is based in Thailand and supports the following markets:
  Malaysia, Singapore, Philippines, and Indonesia

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.