Full-Time

Retail Marketing Manager

Posted on 1/29/2025

Betterment

Betterment

501-1,000 employees

E-commerce platform for branded lifestyle products

Consumer Software
Consumer Goods

Compensation Overview

$110k - $138kAnnually

+ Equity Package + Discretionary Company Incentive Bonus

Senior, Expert

New York, NY, USA

This is a hybrid position requiring in-office attendance Tuesday through Thursday.

Category
Growth Marketing
Growth & Marketing

You match the following Betterment's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 6+ years experience in paid media for a data driven, high-growth brand. Fintech and Direct-To-Consumer category experience a plus
  • Previously led seven figure paid media budgets
  • Collaborative team player who excels at building relationships, and has a desire to improve and build on existing processes
  • Experience developing, negotiating and executing paid media buys
  • Experience in mobile marketing with an app publisher, agency, or similar
  • Robust understanding of quantitative concepts around driving and measuring ROI
  • Keen business sense and an ability to critically assess all facets of a media plan
  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
Responsibilities
  • Explore new partners and opportunities across all paid marketing channels in support of Betterment’s product offerings
  • Lead creative briefings and marketing positioning for upcoming paid initiatives
  • Develop and implement ASO (App Store Optimization) strategy to increase mobile app visibility and downloads
  • Devise ASO best practices and innovations, identifying areas for improvement, build out A/B tests, and communicate results
  • Support the growth of our affiliate program and onboard new partnerships
  • Work with internal cross-functional partners to ensure that creative delivers on the goals set out in the brief and meets all compliance guidelines
  • Oversee budget actualizations across B4C paid channels and represent the marketing team in monthly accrual meetings
  • Track spending and recommend budget shifts in order to meet key performance metrics goals (CPA, ROAS)
  • Additional channel management responsibilities can be added based on the candidate’s interests and skill set
Desired Qualifications
  • Fintech and Direct-To-Consumer category experience a plus

Betterment operates an online retail platform that specializes in selling branded apparel, accessories, and gifts. The company designs a variety of products, including t-shirts, hoodies, onesies, beanies, mugs, and tote bags, all aimed at promoting a positive lifestyle and happiness. Customers can purchase these items directly from Betterment's website, where products are listed at regular and sale prices, making them accessible to a wide audience. Unlike many competitors, Betterment focuses on creating a unique brand identity that encourages customers to 'Wear Betterment. Pursue Happiness.' The company's goal is to attract a diverse clientele by offering appealing merchandise that aligns with their mission of promoting well-being.

Company Stage

Debt Financing

Total Funding

$325.9M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Betterment's new Bitcoin and Ethereum portfolio taps into the growing crypto market.
  • The launch of Betterment at Work's 401(k) match boosts appeal to small businesses.
  • Increased demand for ESG portfolios presents growth opportunities for Betterment.

What critics are saying

  • Higher fees in the new Premium plan may deter cost-sensitive customers.
  • Closure of the Philadelphia office may signal financial or strategic challenges.
  • Exposure to volatile cryptocurrency markets could lead to potential investor losses.

What makes Betterment unique

  • Betterment offers a unique Tax Loss Harvesting program to offset taxes on gains.
  • RetireGuide provides personalized financial goal assessments through online surveys.
  • Betterment's 0.25% management fee is competitive in the robo-advisor market.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Unlimited Paid Time Off

Wellness Program