Full-Time
Senior Full Stack Engineer
Growth Tools
Posted on 8/8/2025
Placer Labs
501-1,000 employees
Location analytics and customer behavior intelligence
Compensation Overview
$170k - $200k/yr
Remote in USA
Remote
 Software Engineering (1) |
|---|
- Bachelor's degree in engineering, computer science, or a related field.
- 5+ years of software engineering experience, including roles as a Senior Developer or Lead Engineer.
- Advanced backend development capabilities.
- Strong React expertise and modern frontend development skills.
- Experience building GenAI applications.
- Proven ability to thrive in fast-paced environments.
- Excellent problem-solving skills and attention to detail.
- Fullstack engineering role, leaning backend.
- Architect and implement Python backend APIs that scale.
- Design and develop responsive, high-performance React applications.
- Deploy and maintain applications in Kubernetes using Terraform and Jenkins.
- Take full ownership of app development, including monitoring via Grafana and implementing alert systems.
- Collaborate with cross-functional teams to understand business requirements.
- Build AI-powered features leveraging prompt engineering expertise.
- Balance rapid delivery with code quality and best practices.
- Experience working with AI and personal side projects to showcase.
- Experience with Docker, Kubernetes, Terraform & CI/CD pipelines.
- Experience working with Google Cloud Platform (preferred) or other Cloud vendors.
- Developing complex large scale data pipelines.
Placer.ai provides location analytics and customer behavior intelligence by collecting and analyzing data on foot traffic, visit trends, market landscapes, and demographics. It offers a platform that helps clients understand property performance, benchmark against competitors, identify high-potential investment opportunities, and monitor a portfolio in real time. The product works by aggregating proprietary data into actionable insights—such as visit patterns, marketing impact, and optimal store locations—accessible through a centralized platform. The company differentiates itself with its real-world, data-driven approach and real-time portfolio monitoring, enabling retailers, property managers, investors, and marketers to optimize strategies and target the right customers. Its goal is to help customers understand the physical world more accurately, gain a competitive edge, and make informed decisions about marketing, investments, and site selection.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$301M
Headquarters
Los Altos, California
Founded
2018
Simplify's Take
What believers are saying
- Reached $100M ARR by February 2024 since 2018 launch.
- Partnered with The Retail Strategy on February 12, 2026 for end-to-end expansion.
- Promoted Ethan Chernofsky to CMO to boost marketing leadership.
What critics are saying
- SafeGraph captures 10-20% more visits via Uber partnerships, driving defections.
- Google Maps free analytics commoditizes insights, slashing revenue 30-50%.
- Advan Research's 1-day lag beats Placer.ai's 3-4 day delay, losing Walmart.
What makes Placer Labs unique
- Placer.ai delivers 92% accurate foot traffic via machine learning from 50+ sources.
- Privacy-by-design aggregates data from 50 devices for anonymized insights.
- Marketplace integrates crime, demographics, psychographics, and climate data.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Work Hours
401(k) Retirement Plan
Company Equity
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 4%CRED iQ, a commercial real estate finance data platform, has partnered with Placer.ai to launch a Commercial Mortgage-Backed Securities report combining foot traffic analytics with CRE financial data. The report layers Placer's location intelligence onto CMBS portfolio assets using CRED iQ's dataset, giving lenders and investors enhanced visibility into market and asset performance. The integrated platform enables users to benchmark property performance across sectors, identify early signals of asset deterioration or outperformance, and incorporate real-world consumer visitation data into underwriting decisions. The solution addresses three core use cases: performance benchmarking, early signal detection and smarter underwriting. The CMBS report is now available on Placer.ai's platform, aimed at helping CRE professionals make more informed trading and portfolio management decisions.
Placer.ai and The Retail Strategy partner to Bridge the gap between location analytics and Deal Execution. February 12, 2026 Placer.ai Announces Strategic Partnership with The Retail Strategy to Bridge Location Intelligence and Retail Deal Making. LOS ALTOS, CA, (February 12, 2026) - Placer.ai, the global leader in location intelligence, and The Retail Strategy (TRS), a premier full-service outsourced real estate department, today announced a strategic partnership designed to transform how retail brands approach market expansion. By integrating Placer.ai's advanced data with TRS's negotiation and site selection expertise, the partnership offers retailers an end-to-end solution, ensuring expansion plans are backed by data and executed by professionals. In an era where retail markets are increasingly crowded and fragmented, the cost of a wrong location is higher than ever. Too often, expansion decisions rely on incomplete data or inconsistent broker anecdotes, creating an "execution gap" between analytical insights and signed leases. This partnership closes that loop. Closing the Loop: From Insight to Signed Lease The partnership leverages a five-step end-to-end workflow that guides clients from market prioritization to grand opening. While Placer.ai provides the "what" and "where" through foot-traffic intelligence, TRS manages the "how," interpreting those insights to drive physical site validation and lease negotiation. Key benefits of the partnership include: * Market Prioritization & Whitespace Modeling: Utilizing location analytics to identify high-potential markets and gaps for expansion. * Strategic Interpretation & Filtering: Translating data outputs into strategy to align with specific brand growth goals. * Site-Level Validation & Forecasting: A collaborative approach to validating physical sites through performance forecasting and trade area analysis. * Deal Execution & Rollout: Managing broker coordination, landlord engagement, and utilizing data to negotiate leases from a position of strength. * Marketing Optimization: Leveraging ongoing location intelligence to refine grand opening strategies and drive local competitive conquesting. About Placer.ai Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property or chain for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai/ About The Retail Strategy The Retail Strategy is a full-service outsourced real estate department committed to elevating retail expansion. From developing a market strategy through store opening, TRS acts as a "one-stop shop" for tenants seeking growth on local, regional, and national levels. By marrying the art and science of expansion, their dedicated Location Intelligence Team uncovers hidden insights to drive strategic growth. TRS prioritizes data visualization and brand-specific attributes to provide focused analytics, giving clients the confidence to make educated decisions and secure results-backed locations. Learn more at https://theretailstrategy.com/. Media Contacts: Ethan Chernofsky, [email protected], +972 54-316-2220 The Retail Strategy Recent Publications
Location intelligence firm Placer.ai has promoted Ethan Chernofsky to chief marketing officer.
The tech layoff wave is still kicking in 2025. Last year saw more than 150,000 job cuts across 549 companies, according to independent layoffs tracker Layoffs.fyi. So far this year, more than 22,000 workers have been the victim of reductions across the tech industry, with a staggering 16,084 cuts taking place in February alone.We’re tracking layoffs in the tech industry in 2025 so you can see the trajectory of the cutbacks and understand the impact on innovation across all types of companies. As businesses continue to embrace AI and automation, this tracker serves as a reminder of the human impact of layoffs — and what could be at stake with increased innovation.Below you’ll find a comprehensive list of all the known tech layoffs that have occurred in 2025, which will be updated regularly. If you have a tip on a layoff, contact us here. If you prefer to remain anonymous, you can contact us here.JunePlaytikaAnnounced that it is letting go of around 90 employees, with 40 in Israel and 50 in Poland
Dollar store chains have seen an influx of higher-income shoppers in recent months as economic uncertainty surges and households look to save. "Higher-income customers have been a meaningful growth driver for us," Dollar Tree (DLTR) CEO Michael Creedon told investors, specifically noting the chain saw an increase in customers with household incomes of more than $100,000. The company reported that same-store sales rose 5.4% in the first quarter, with improvement across all income levels. Earlier this week, Dollar General (DG) told investors it "saw the highest percent of trade-in customers" in the last four years during the first quarter. Its CEO, Todd Vasos, said the company saw increased trade-in activity, or consumers who would typically shop at higher-cost competitors, from middle- and high-income consumers, who came to Dollar General instead. Its same-store sales grew 3.4% in the quarter