Placer Labs

Placer Labs

Location analytics and customer behavior insights

About

Placer Labs provides businesses with insights into the performance of their physical properties through location analytics and customer behavior intelligence. Their technology collects and analyzes data on customer visit trends, market landscapes, and demographic details. This helps clients, including retailers and property managers, understand how their properties are performing, compare against competitors, and identify investment opportunities. Placer Labs also aids in optimizing marketing efforts by analyzing the effectiveness of initiatives and suggesting strategies to attract the right customers. Additionally, they assist in finding ideal locations for new stores or restaurants. The company generates revenue by offering access to its platform and data insights, focusing on delivering accurate information that helps clients gain a competitive edge.

Company Stage

Late Stage VC

Employees

501-1,000

Industries

Data & Analytics, Enterprise Software

Total Funding

$292.8M

Headquarters

Los Altos, California

Founded

2018


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Simplify's Take

What believers are saying

  • Rising demand for location analytics in retail boosts Placer.ai's market potential.
  • Mixed-use developments increase need for traffic analytics, benefiting Placer.ai's services.
  • Experiential retail expansion highlights importance of understanding foot traffic and behavior.

What critics are saying

  • Emerging startups in location analytics could threaten Placer.ai's market share.
  • Privacy regulations may increase compliance costs for handling sensitive location data.
  • Economic downturns could reduce demand for Placer.ai's analytics services.

What makes Placer Labs unique

  • Placer.ai offers real-time insights into physical property performance and customer behavior.
  • The platform serves diverse sectors, including retail, real estate, and hospitality.
  • Proprietary technology provides competitive benchmarking and investment opportunity identification.

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Growth & Insights
Headcount

6 month growth

1%

1 year growth

3%

2 year growth

2%

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

401(k) Retirement Plan

Company Equity

Remote Work Options

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