Placer Labs

Placer Labs

Provides location analytics and customer insights

About Placer Labs

Simplify's Rating
Why Placer Labs is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$301M

Headquarters

Los Altos, California

Founded

2018

Overview

Placer Labs provides businesses with insights into the performance of their physical properties through location analytics and customer behavior intelligence. Their technology collects and analyzes data on customer visit trends, market landscapes, and demographic details. This helps clients, including retailers and property managers, understand how their properties are performing, compare against competitors, and identify investment opportunities. Placer Labs also aids in optimizing marketing efforts by analyzing the effectiveness of initiatives and suggesting strategies to attract the right customers. Additionally, they assist in identifying successful businesses in an area and determining the best locations for new stores or restaurants. The company generates revenue by offering access to its platform and data insights, focusing on delivering accurate information that helps clients gain a competitive edge.

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Simplify's Take

What believers are saying

  • Growing demand for location analytics as retailers face declining foot traffic.
  • Expansion of retail spaces and redevelopment projects increases need for location insights.
  • Increased focus on value meal offerings highlights need for location-based consumer targeting.

What critics are saying

  • Consumer activism and boycotts may impact demand for location analytics.
  • Decline in consumer confidence may reduce demand for analytics services.
  • Tariffs and retail strategy shifts may not align with current analytics offerings.

What makes Placer Labs unique

  • Placer.ai offers real-time insights into physical property performance and customer behavior.
  • The platform serves diverse sectors, including retail, real estate, and economic development.
  • Proprietary technology analyzes customer visit trends, market landscape, and demographic details.

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Funding

Total Funding

$301M

Above

Industry Average

Funded Over

5 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

401(k) Retirement Plan

Company Equity

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 2%

1 year growth

↑ 4%

2 year growth

↑ 3%
Forbes
May 8th, 2025
Target Ceo Tries To Inspire Confidence In Memo To Staff, But It May Backfire

ToplineFacing a decline in customer goodwill and the measurable effects of a DEI-inspired boycott, Target CEO Brian Cornell broke his silence in an all-employee memo, which may have done more harm than good in quelling anxiety among Target staff, according to the Minnesota Star Tribune.DALY CITY, CALIFORNIA - DECEMBER 14: Customers wait in line to make purchases at a Target store on. More December 14, 2023 in Daly City, California. According to a report by the Commerce Department, consumer retial sales increased by 0.3% percent in November compared to the prior month. (Photo by Justin Sullivan/Getty Images) Getty ImagesKey FactsAcknowledging that Target has suffered a “tough few months” and that he and his leadership team have been noticeably absent in their silence, Cornell committed to share more with employees to reinforce the company’s values going forward. He reiterated the company’s commitment to “inclusivity, connection, drive” as core values, even as Black faith leaders called for a customer boycott after Target rolled back its DEI initiatives earlier this year. Since the end of January, immediately after Target announced its revised DEI policies, Target experienced 11 consecutive weeks of decreased foot traffic, with a slight uptick during April Holy Week, though April foot traffic ended off 3.3%, according to Placer.ai

Yahoo Finance
Apr 30th, 2025
Kfc-Parent Yum Brands Tops Sales Estimates As Taco Bell Demand Holds Firm

(Reuters) -Yum Brands (YUM) beat Wall Street estimates for first-quarter comparable sales on Wednesday, helped by robust demand at its Taco Bell locations in the U.S. and KFC outlets in international markets.The company's worldwide comparable sales for the first quarter ended March 31 increased 3%, ahead of the average analyst estimate of a 2.76% rise, according to data compiled by LSEG.The results come at a time when consumer spending on dining out slowed in February and March due to sticky inflation and worries about the Trump administration's tariff policies.However, visits to Tex-Mex food chain Taco Bell rose 3.7% in the first quarter in the United States, compared with a 1.6% drop in the overall quick-service restaurants category, according to research firm Placer.ai.NYSE - Delayed Quote • USD (YUM) View Quote Details 147.69 - (-0.04%) At close: April 29 at 4:00:02 PM EDT Advanced ChartTaco Bell also spruced up its value meal offerings at the start of the year, adding a $9 price point for five menu items.U.S. consumers have been on the lookout to keep their dine-out spending in check. Taco Bell's value-meal offer starts at $5 for a 5-layer burrito, a taco, cinnamon twists and a medium fountain drink.Yum Brands' KFC international division, which together with Taco Bell makes up more than 80% of the company's core operating profit, also reported comparable-sales growth of 3%, handily beating estimates of 1.6%.Total sales in China, its biggest market, grew 3% in the quarter, following a 5% rise in the preceding three-month period.The Pizza Hut-parent reiterated its long-term annual core operating profit growth target of 8% at a time when companies are tempering their full-year forecasts with consumer sentiment weakening in the United States.(Reporting by Juveria Tabassum in Bengaluru; Editing by Shounak Dasgupta)

ROI-NJ
Apr 18th, 2025
New Shoprite Anchors Blue Star Shopping Center Overhaul

Village Super Market Inc. has officially opened its new, 72,000-square-foot ShopRite at Blue Star Shopping Center, continuing the grocer’s decades-long presence at the Route 22 retail hub and marking a major step in the property’s transformation.The grand opening on April 13 included a ribbon-cutting ceremony and day-long celebration. Village Super Market, a member of the Wakefern Food Corp. cooperative, has operated at Blue Star since 1980 and committed to an expanded lease and in-center relocation in 2023.“We are excited to open our doors to a beautiful, modern supermarket that delivers quality, convenience and premium groceries to Watchung shoppers,” said Perry Blatt, director of e-commerce and business development for Village Super Market Inc. “The new ShopRite of Watchung is designed to bring an elevated shopping experience to the community.”The new store features chef-prepared meals, grab-and-go items, an expanded produce department, hand-rolled sushi, over 600 varieties of cheese, and specialty counters for seafood and meat. The layout also includes soup and coffee bars with offerings from Gourmet Garage and Fairway Market.The supermarket’s debut is a key milestone in Blue Star’s broader redevelopment led by Levin Management Corporation (LMC), which serves as the property’s leasing and managing agent

Yahoo Finance
Apr 10th, 2025
Us Off-Price Chains Poised To Win As Tariffs Play To Strengths In Sourcing, Inventory

By Aishwarya Venugopal and Savyata Mishra (Reuters) - Aggressive tariffs on China-made clothes, bags and shoes by U.S. President Donald Trump could benefit off-price retailers such as TJ Maxx and Ross who rely on expansive sourcing strategies and inventory management. TJ Maxx-owner TJX Cos, Ross Stores and Burlington Stores often acquire clothing, accessories and other merchandise from U.S. middlemen -- not always importing from factories overseas directly. This will allow them to largely sidestep any direct hit from the new China tariffs in the near term, investors and analysts said. "They're just buying unsold inventory from other places," said Brian Mulberry, client-portfolio manager at Zacks Investment Management, referring to the typical off-price business model of buying from department stores and clothing and footwear manufacturers

Forbes
Mar 29th, 2025
Lululemon'S Ambitious 2026 Goals Slip Further Away As U.S. Market Sours In 2024

NEW YORK, NY - JANUARY 28: A Lululemon corporate logo hangs above their store in Soho on January 28,. More 2023, in New York City. (Photo by Gary Hershorn/Getty Images)Getty Images. Athleisurewear giant Lululemon just delivered an otherwise strong fourth quarter and full-year earnings report with results exceeding expectations. Annual sales surpassed $10 billion for the first time, reaching $10.6 billion on 10% year-over-year growth. The fourth quarter ended Feb

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