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AstraZeneca

Global pharmaceutical company developing prescription medicines

Senior Manager - Bbu Npp

Brand & Creative MarketingPosted on Nov 12
Full-timeChinaNo salary listedIn-person

About the Job

Requirements

  • A Bachelor's degree and experience in one or a combination of pharmaceutical, healthcare, scientific, clinical, institutional, or related industry, or relevant professional experience.
  • Commercial experience.
  • Understanding of the United States market access landscape and the legal and regulatory environment for the pharmaceutical or healthcare industry.
  • Business acumen, scientific acumen, and insight and analytics.
  • Digital acumen.
  • Growth and innovation mindset.

Responsibilities

  • Lead the development and execution of brand strategies, marketing plans, and promotional programs to grow market share, improve customer engagement, and strengthen brand equity.
  • Analyse market and competitor data, oversee research initiatives, and evaluate promotional, advertising, and public relations activities to identify opportunities, guide decision-making, and manage risk.
  • Build and maintain collaborative relationships with internal teams and external partners, fostering clear, high-level communication to ensure alignment and effective delivery of business objectives.
  • Influence cross-functional stakeholder decisions and collaborations to ensure key performance indicators are achieved.
  • Implement and monitor commercial and promotional plans, taking corrective action as needed to meet business goals and ensure commercial activities comply with applicable legal, regulatory, and ethical requirements across markets.
  • Provide coaching and guidance to colleagues, contributing to talent development and knowledge sharing within the team.
  • Design, deliver, and continually improve educational and training programs for field and customer service personnel, ensuring consistent, up-to-date brand knowledge and effective program rollout.
  • Facilitate cross-functional collaboration across key business areas, advising and influencing peers and leaders to ensure the successful integration and delivery of strategic initiatives.
  • Ensure effective and efficient support for field and customer service personnel in developing and delivering educational and promotional programs.
  • Assess the viability of a full-scale program rollout based on findings from test markets, pilots, or models.

Desired Qualifications

  • An advanced degree in business or science, or an MBA in a relevant field.
  • Prior management or supervisory experience.
  • Experience in Consumer and/or Managed Markets strategy.
  • Experience in insight or market research.
  • Sales and/or sales leadership experience.
  • Experience in an Emerging or DFL role.

About the Company

AstraZeneca

Global pharmaceutical company developing prescription medicines

AstraZeneca develops and markets prescription medicines and vaccines worldwide, with a focus on oncology, cardiovascular/metabolic, respiratory, and infectious diseases. Its products work by targeting specific biological pathways or cells, using small-molecule therapies, biologics, and vaccines to treat diseases or prevent infections. It differentiates itself through its dual heritage from Sweden and the UK, a broad pipeline, and strong R&D and collaborations that move from discovery to patient access. Its goal is to improve people’s health by discovering, developing, and delivering medicines and vaccines to patients worldwide.

Company size
10,001+
Company stage
IPO
Headquarters
Cambridge, United Kingdom
Founded
1913

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