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Full-Time

Senior Product Analyst

Posted on 7/26/2024

Babylist

Babylist

501-1,000 employees

Comprehensive baby registry platform for parents

Consumer Software
Education
Consumer Goods

Compensation Overview

$150.5k - $187.2kAnnually

+ Equity + Bonus

Senior

Remote in Canada

Category
Product Analytics
Product
Required Skills
Python
SQL
Requirements
  • 5-7 years of relevant work experience
  • University degree in a STEM related field
  • Statistical knowledge
  • Strong experience with SQL
  • Competent with Python
Responsibilities
  • Drive tangible business performance through data application
  • Create change and help others through a result-driven approach
  • Build, own, and leverage high-level dashboards
  • Partner with PMs to develop insights and recommendations
  • Manage stakeholder relationships and priorities

Babylist provides a universal baby registry platform that allows expecting and new parents to compile a list of baby products from any store, including popular retailers like Amazon, Target, and Etsy. The platform features an interactive checklist and expert-vetted guides to assist parents in making informed choices about baby gear and essentials, ensuring they have everything they need for their families. Babylist differentiates itself from competitors by offering a free box of goodies for new registrants and generating revenue through affiliate marketing, direct sales of curated kits, and advertising partnerships. The goal of Babylist is to simplify the process of preparing for a new baby, making it easier for parents to find and select the right products.

Company Stage

Series C

Total Funding

$50.7M

Headquarters

Oakland, California

Founded

2011

Growth & Insights
Headcount

6 month growth

27%

1 year growth

65%

2 year growth

200%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Expectful could significantly broaden Babylist's market reach by integrating wellness services into its platform.
  • Strong financial backing from prominent investors ensures stability and resources for continued innovation and market expansion.
  • Babylist's strategic investments in other baby and toddler brands, like Lalo, indicate a forward-thinking approach to market consolidation and growth.

What critics are saying

  • The integration of Expectful's wellness services may face challenges in aligning with Babylist's existing product-focused platform.
  • The competitive landscape in the baby products and parental wellness sectors is intense, requiring constant innovation to maintain market position.

What makes Babylist unique

  • Babylist's acquisition of Expectful positions it uniquely at the intersection of baby products and parental wellness, unlike competitors focused solely on products.
  • The company's strong venture backing, including a $40 million Series C round, provides a financial cushion for aggressive growth and innovation.
  • Babylist's dual role as both a registry platform and a product discovery tool offers a comprehensive solution for new parents, setting it apart from single-function competitors.

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