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Mobility Global

Delivers automotive data, analytics, solutions

Marketing Manager

Growth MarketingUpdated on Nov 12
Full-timeNew York, NY, USA$90k - $95k /yr

About the Job

Requirements

  • At least 5 years of marketing experience, preferably in digital, lifecycle, or customer relationship management marketing.
  • Demonstrated ability to execute data-driven campaigns end-to-end.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Ability to maintain high-quality output under tight timelines.
  • Exceptional attention to detail and commitment to accuracy.

Responsibilities

  • Own campaigns end-to-end, from ideation and briefing through execution, testing, and optimization.
  • Build and manage targeted customer journeys using the internally developed Marketing Automation Platform.
  • Write and refine campaign marketing copy across channels, ensuring clear, compelling messaging aligned with each brand’s voice.
  • Partner with creative teams to deliver engaging, conversion-focused campaigns.
  • Manage a portfolio of automotive brands, ensuring campaigns adhere to brand guidelines and objectives and maintain consistent messaging across channels.
  • Translate original equipment manufacturer initiatives, such as vehicle launches and sales events, into dealership-level campaigns.
  • Stay current on automotive marketing trends and customer behavior.
  • Analyze campaign performance to generate actionable insights.
  • Lead testing and optimization strategies to improve engagement, conversion, and return on investment.
  • Refine segmentation, personalization, and campaign logic.
  • Coordinate cross-functional execution across creative and development teams.
  • Manage timelines, track deliverables, and ensure on-time campaign launches.
  • Act as a key point of contact for marketing-related requests and support for assigned brands.
  • Oversee template quality assurance to ensure accuracy before campaign deployment.
  • Manage brand and legal compliance approvals.
  • Ensure campaigns meet quality and regulatory standards.

Desired Qualifications

  • Experience in automotive, retail, or other high-consideration purchase industries.
  • Experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Braze, or similar platforms.
  • Proficiency in project management tools; Airtable or similar tools are a plus.

About the Company

Mobility Global

Delivers automotive data, analytics, solutions

Mobility Global provides data, analytics, and technology solutions for the automotive industry. Its CARFAX segment offers vehicle history reports, valuations, and service reminders to consumers and businesses, while its B2B segment supplies data, forecasting, and marketing tools such as automotiveMastermind and Polk Auto Solutions to OEMs, suppliers, dealers, and financial services. The company relies on a massive VIN database—832 million VINs covering 99% of global production in 145 markets—primarily sold through subscriptions that account for most of its revenue, with additional data services and tools. Its goal is to help customers make informed decisions and enable trusted vehicle transactions by delivering broad, scalable automotive data and analytics.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
Not listed

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