Full-Time

Sales Director

LA

Posted on 9/17/2024

Adtheorant

Adtheorant

201-500 employees

Digital advertising solutions using machine learning

Data & Analytics
Consumer Software
AI & Machine Learning

Compensation Overview

$100k - $150kAnnually

Senior

Los Angeles, CA, USA

Hybrid position requiring in-office presence.

Category
Field Sales
Sales & Account Management
Required Skills
Customer Service
Requirements
  • Bachelor’s degree from accredited 4-year institution
  • 5+ years of digital media experience
  • 5+ years of experience selling to West Coast brand direct and agency clients (tier 2, tier 3, boutique, mid-size + independent agencies)
  • Proven performance selling programmatic - both Managed and Self-Service
  • Strong relationships with West Coast agencies
  • A proven performer that can hit the ground running and make an impact quickly
  • Important to have a strong rolodex
  • Polished sales, presentation and communication skills
  • Exceptional team player, interested in working as part of a highly coordinated, focused organization
  • Attention to delivering the highest level of sales and operational customer service
  • Self-motivated, detail oriented and results driven personality
Responsibilities
  • Proactively identifies new revenue opportunities; drives account growth and profitability acceleration including new business, up-sell and cross-sell opportunities
  • Owns extensive client communication, strategic planning and troubleshooting account complications to promote client satisfaction; develops and improves executive level relationships within named account(s)
  • Excellent telephone, email and in-person communication skills with the ability to work independently to find new accounts
  • Promotes the AdTheorent client relationship by providing thought leadership and consultation on aligning client business needs to products, solutions and services offered
  • Creates value and differentiates our services/products from competitors
  • Drives contract negotiations for business in support of new sales, account growth and contract renewals
  • Owns revenue forecasting (via Salesforce.com) and ensures accuracy of sales entries
  • Lead and organize client team-building activities

AdTheorent provides digital advertising solutions that use machine learning to enhance advertising campaign effectiveness through predictive targeting. They analyze data to identify individuals likely to take specific actions, serving a diverse range of clients across various industries. Their custom solutions include geo-intelligence for improved location targeting and a Media Activation Platform that optimizes ad placements. AdTheorent aims to combine technology and creativity to deliver data-driven advertising solutions tailored to client needs.

Company Stage

IPO

Total Funding

$5.1M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

4%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • AdTheorent won 'Best Cookieless Marketing Solution' in 2024 MarTech Awards.
  • They were named 'Best AdTech Platform' in 2024 Digiday Media Awards.
  • AdTheorent's privacy-forward solutions enhance programmatic advertising value.

What critics are saying

  • The digital advertising market is highly competitive and rapidly evolving.
  • Dependence on machine learning technology may pose challenges if algorithms fail.
  • Potential acquisition by Cadent could lead to strategic and operational changes.

What makes Adtheorant unique

  • AdTheorent uses machine learning for predictive targeting, enhancing ad campaign effectiveness.
  • Their Barometric® solution maps user IDs across devices for accurate engagement tracking.
  • AdTheorent's geo-intelligence analyzes location data beyond standard targeting methods.

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