Full-Time
Assistant Store Manager
Merchant
Merchant 1948
Footwear retailer with stores and e-commerce
Compensation Overview
A$29.45/hr
Melbourne VIC, Australia
In Person
 Retail (1) |
|---|
- Run smooth, successful shifts and support day-to-day operations.
- Coach the team on product knowledge, service, and sales.
- Drive store performance and motivate the team to hit targets.
- Prioritise exceptional customer experiences.
- Contribute to a positive, inclusive team culture.
- Support store presentation, visual merchandising, and stock.
Merchant 1948 is a family-owned footwear retailer with stores across New Zealand and Australia, offering men’s and women’s shoes, bags, and accessories. It blends physical retail with e-commerce, and uses a curated, globally sourced selection—featuring contributions from artisans in Portugal, Spain, and Italy—alongside services like free shipping for logged-in members and payment options such as Afterpay and Laybuy. The company differentiates itself through its three-generation heritage (now under the Overland Footwear Group) and its focus on craftsmanship and customer service, including an in-store repair program called Merchant Workshop and a sustainability-focused approach with its own manufacturing oversight via a factory in China. The goal is to be a trusted destination for quality, fashion-forward footwear while extending product life and reducing waste in the fashion industry, supported by a dedicated sustainability committee and ongoing expansion in both markets.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
Simplify's Take
What believers are saying
- Merchant 1948 launched AW26 Going West in February 2026, signaling fresh assortment momentum.
- Chadstone promoted Merchant 1948 boot discounts in May 2026, showing strong mall demand.
- Website updates in July 2026 confirm over 30 stores and active e-commerce across two countries.
What critics are saying
- Five Melbourne stores leave Australia expansion fragile against David Jones and online competitors.
- Leather-heavy collections expose Merchant 1948 to fashion swings and supply chain shocks by 2027.
- If online conversion weakens, private family ownership limits capital for omnichannel survival.
What makes Merchant 1948 unique
- Merchant 1948's heritage dates to 1948, strengthening brand trust in Australasia.
- Overland Footwear Group controls Merchant 1948, Mi Piaci, and Deuce, broadening merchandising reach.
- Merchant Workshop repairs shoes in Newmarket, deepening loyalty and circularity credentials.
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Benefits
Performance Bonus
Employee Discounts
Employee Referral Bonus