Full-Time

Director of Communications

Posted on 8/29/2024

Foodsmart

Foodsmart

501-1,000 employees

Personalized nutrition and meal planning platform

Compensation Overview

$135k - $155k/yr

Senior

Remote in USA

Strong preference for candidates located within Arizona, California, or the Greater Chicago Area.

Category
Social Media Management
Social Media Marketing
Social Media
Required Skills
Communications
Requirements
  • Extensive experience in public relations, with a proven track record of success in local markets.
  • Strong capability in building media relationships and securing impactful coverage.
  • Experience in organic social media management and strategy development, with a focus on driving engagement and brand visibility.
  • Exceptional communication and organizational skills, with the ability to lead cross-functional initiatives.
Responsibilities
  • Build Relationships with Local Media: Identify and prioritize media outlets in key geographies (e.g., Chicago, Arizona), building a robust network of contacts to ensure timely and impactful coverage of our initiatives. Proactively pitch stories, conduct outreach, and cultivate relationships with media outlets, focusing on newspapers, broadcasts, and other relevant platforms.
  • Create and Implement Creative PR Strategies: Lead the development and execution of a targeted PR strategy with a strong emphasis on local outreach. Drive PR efforts to support our community marketing strategy, product launches, and other newsworthy moments, securing media attention before and after these events.
  • Expand our Social Media Footprint: Strategically develop and manage a social media calendar that supports our B2B and B2C initiatives, highlights company achievements, drives member awareness, and supports dietitian recruitment efforts. Implement and refine social media strategies that align with our broader communications goals, ensuring consistent and engaging brand messaging.
  • Own our Talent Brand: Work to evolve our talent brand, with a particular focus on dietitians and technologists. Partner closely with our People Team to identify opportunities to highlight Foodsmart as a leading employer, including building an employee ambassador program.

Foodsmart offers a platform that helps individuals and families improve their nutrition and meal planning through dietary assessments and nutrition counseling from dietitians. Users receive personalized meal plans and can order healthy food directly to their homes via partnerships with delivery services like Instacart and Grubhub. What makes Foodsmart unique is its combination of meal planning, nutrition advice, and food delivery in one service. The company's goal is to empower people to eat healthier and achieve their health objectives, especially those with specific dietary needs.

Company Size

501-1,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$309.8M

Headquarters

San Francisco, California

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • Foodsmart raised $200M to expand operations and business reach in March 2025.
  • The Instacart-Foodsmart partnership improves health outcomes for obesity and diabetes patients.
  • Growing demand for personalized nutrition and digital health solutions benefits Foodsmart.

What critics are saying

  • Legal challenges from TCPA violations could harm Foodsmart's reputation and finances.
  • Dependence on delivery partnerships poses risks if these partnerships are disrupted.
  • Rapid expansion may strain Foodsmart's operational capabilities and service quality.

What makes Foodsmart unique

  • Foodsmart integrates dietary assessments, nutrition counseling, and food delivery in one platform.
  • Partnerships with Instacart, Grubhub, and Walmart enhance Foodsmart's food delivery capabilities.
  • Foodsmart's Foodscripts program allows healthcare providers to prescribe nutrition like medication.

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Benefits

Competitive compensation

Unlimited PTO

Flexible working hours

Flexible working location

Paid health insurance

Monthly gym subsidies

Daily lunch allowances

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

1%

2 year growth

0%
The Tidewater News
Mar 18th, 2025
Foodsmart Announces Appointment of Healthcare Veteran and Virtual Care Leader Kurt Knight to CEO

SAN FRANCISCO, March 18, 2025 /PRNewswire/ - Foodsmart, the leader in foodcare, today announced the appointment of Kurt Knight to the role of Chief Executive Officer.

Investing.com
Oct 25th, 2024
Jefferies reaffirms Hold rating on Instacart stock, emphasizing GTV growth and EBITDA outlook

Furthermore, Instacart's partnership with Foodsmart through their joint Foodcare program, integrating telenutrition services with grocery delivery, has shown improved health outcomes for individuals with obesity and diabetes.

The Produce News
Oct 24th, 2024
Instacart-Foodsmart partnership a game changer for nutrition

Instacart and Foodsmart released a detailed white paper showcasing results from their partnership over the past two years, including significant positive health outcomes for thousands of people living with obesity and diabetes.

Bizjournals
Jun 26th, 2024
Bono's Rise Fund feeds San Francisco nutrition app's coffers

San Francisco nutrition telehealth service Foodsmart has raised $200 million in a new Series D round from TPG's Rise Fund, nearly tripling the company's total funding.

Finsmes
Jun 26th, 2024
Foodsmart Raises $200M for Expansion

Foodsmart, a San Francisco-based telenutrition company, raised $200 million in funding led by The Rise Fund. The funds will be used to expand operations and business reach. Founded in 2010 by CEO Jason Langheier, Foodsmart partners with health plans and providers to offer personalized and affordable healthy eating options. The company serves over 2.2 million members through various contracts with Medicaid, Medicare, commercial insurers, and employers.

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