Demand Generation Manager

Overview

Manhattan is looking for a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. In this role, you will connect segment strategy to execution by building integrated, full-funnel programs that drive engagement, pipeline, and measurable business impact.

You will shape priorities, develop campaign briefs, guide cross-functional planning, and orchestrate programs across paid, owned, earned, event, and partner channels. You will also ensure BDR activation is built into campaign strategy from the start, creating a cohesive system that moves buyers through the funnel with clarity and consistency.

This is a high-ownership role for a marketer who is equally comfortable thinking strategically and acting operationally. You will use campaign, audience, and funnel insights to inform decisions, identify friction, improve conversion, and optimize performance over time.

A Day in the Life

· Own the demand generation strategy for your segment, including priorities, integrated plans, and campaign sequencing.

· Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.

· Create campaign briefs and planning inputs that align cross-functional teams around clear goals, audiences, messaging, and execution plans.

· Partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Operations, Creative, and channel specialists to bring campaigns to market effectively.

· Guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies in partnership with Marketing Operations.

· Ensure BDR outreach is aligned to campaign messaging, buyer signals, and activation timelines.

· Monitor campaign and funnel performance across volume, velocity, conversion, and progression to pipeline.

· Lead testing and optimization across messaging, offers, journeys, channel mix, targeting, and handoff points.

· Support quarterly planning, campaign prioritization, and investment recommendations based on performance trends and expected impact.

· Translate data into actionable recommendations for stakeholders, including senior marketing leadership.

What We Need From You

· 6–10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy.

· Experience building and operating full-funnel, multi-channel campaigns in enterprise or complex B2B environments.

· Experience working closely with BDR or SDR teams to align outbound activation with campaign strategy and conversion goals.

· Experience managing multiple campaign workstreams and partnering across matrixed teams.

· Experience using campaign, audience, and funnel performance data to shape strategy and optimize results.

· Experience partnering with Marketing Operations on measurement, automation, segmentation, and forecasting.

· Experience collaborating with digital and channel specialists to improve traffic quality, conversion paths, and segment performance.

· Preferred experience in SaaS, supply chain, logistics, retail technology, or related enterprise technology markets.

Skills and Competencies

· Strong strategic thinking with the ability to connect segment priorities to campaign architecture and execution.

· Deep understanding of full-funnel demand generation and how channels work together to drive pipeline.

· Excellent analytical skills, with the ability to interpret performance data, identify gaps, and make fast, evidence-based recommendations.

· Strong written and verbal communication skills, including the ability to develop clear briefs, frameworks, and stakeholder-ready recommendations.

· Executive presence and confidence presenting strategy, performance, and recommendations to senior leaders.

· Ability to lead without direct authority and build alignment across Product Marketing, BDR, RevOps, Marketing Operations, Creative, and channel teams.

· Comfort operating in a fast-moving environment where priorities evolve and new processes are built in real time.

· Curiosity and sound judgment in exploring AI and automation to improve scale, efficiency, and campaign performance.

· Fluency with tools such as Salesforce, Marketo, Demandbase, People.ai, and Outreach, or equivalent platforms, with a strong understanding of how they support the revenue cycle.

Who You’ll Work With

· Product Marketing to align segment strategy, positioning, messaging, and story architecture.

· BDR Leadership to develop campaign-aligned messaging, talk tracks, sequences, and feedback loops.

· Digital and Channel Specialists to activate campaigns across web, paid, email, events, SEO, and partner channels.

· Marketing Operations to support audience segmentation, targeting, automation, campaign instrumentation, dashboards, and measurement planning.

· Regional Marketing teams to share knowledge, align coverage, and coordinate campaign planning across regions.

· Internal Creative to bring campaign concepts to life through compelling assets and visual execution.

Why Join Manhattan?

· Competitive Rewards: Market-leading pay, comprehensive health coverage, and a 401(k) with 50% match up to 6% from day one.

· Career Growth: Access Global Path, our structured development program with global opportunities, free LinkedIn Learning, and mentorship.

· Inclusive Culture: Join a diverse team and Employee Connection Groups like Multicultural Network, LGBTQ+ Alliance, Women’s Initiative Network, and MA Mamas.

· Flexibility & Balance: Hybrid work options, flexible policies, and onsite fitness centers to help you recharge.

· Community Impact: Monthly volunteer events and opportunities to make a difference locally and globally.

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