Source

Global data ecosystem linking intelligence providers

Head of Marketing

Marketing Generalist & ManagementUpdated on Nov 12

Full-timeVilnius, Vilnius City Municipality, Lithuania€6k /mo

About the Job

Requirements

At least 5 years of experience in marketing leadership roles, leading a team that includes senior specialists such as Product Marketing Managers and functional channel teams.
A proven track record of building and approving product marketing strategies that delivered measurable growth in international or global markets, ideally across more than one product at a time.
Experience owning a sizeable marketing budget across multiple digital channels, including search engine optimization, paid marketing, influencer marketing, and social media, and evaluating channel performance to set priorities.
Experience setting key performance indicators and running performance management for a multi-team marketing organization, and shaping team structure as the business grows.
Hands-on commercial experience representing products to partners or customers, and negotiating and closing partnerships.
Strong decision-making ability to reorient teams and drive cross-functional execution when priorities change or are ambiguous.
Fluency in written and spoken English, and comfort presenting to leadership and external partners.

Responsibilities

Own the marketing strategy for a portfolio of B2B and B2C internal products used to source the company's infrastructure; review, challenge, and approve product marketing strategies prepared by Product Marketing Managers and ensure they support each product’s growth and efficiency objectives.
Lead and develop the marketing organization, including Product Marketing Managers and functional channel teams for search engine optimization, paid marketing, influencer marketing, and social media; handle hiring, performance management, development plans, and day-to-day people management.
Design and build effective teams and structures by deciding how product marketing and channel teams are organized, how they work together across products, and where capabilities should be added, merged, or reshaped.
Set marketing key performance indicators and targets per product and channel, monitor performance continuously, and intervene when results deviate from plan.
Own and allocate the marketing budget across products and channels; track spending, efficiency, and return on investment, and reprioritize investment based on results.
Represent the products externally with partners, at industry events, with key accounts, and in communities, while personally opening and developing new partnership opportunities.
Build and maintain a regular weekly, monthly, and quarterly reporting and review cadence that gives leadership clear, actionable insight into marketing performance.
Ensure strong collaboration between marketing and product, sales and partnerships, and technical teams so that positioning, launches, and campaigns are aligned.

Desired Qualifications

Experience marketing technical products such as software-as-a-service products, apps, platforms, marketplaces, or similar.
Experience with both B2B and B2C products.
Experience with partnership-, affiliate-, or influencer-driven growth models.

Honeygain is a people-powered network where everyday users share unused bandwidth in exchange for compensation. It's built around consumers rather than businesses, shaping how it operates from the ground up.
Inside, that same directness shows up as a culture of speed and real ownership, where small teams take ideas from concept to launch themselves.

The team waiting for you:

Our team runs a dynamic portfolio of B2B and B2C products - including consumer apps, SaaS tools, and platform - that expand and monetize Source' core infrastructure. As the Head of Marketing, you will take full ownership of the marketing function across this portfolio, shaping the strategy, budget, and team structure to drive measurable growth. With our ecosystem of partners rapidly expanding, we need a versatile leader to design highly effective functional teams while personally opening new commercial doors. The underlying challenge is balancing high-level strategic organizational design with hands-on, commercial execution to ensure every product hits its growth and efficiency targets.

In this role, you will:

Own the marketing strategy for a portfolio of B2B and B2C internal products used to source our infrastructure: review, challenge and approve product marketing strategies prepared by Product Marketing Managers and ensure they support each product’s growth and efficiency objectives.
Lead and develop the marketing organisation - Product Marketing Managers and the functional channel teams (SEO, Paid, Influencer, Social) - including hiring, performance management, development plans and day-to-day people management.
Design and build effective teams and structure: decide how product marketing and channel teams are organised, how they work together across products, and where to add, merge or re- shape capabilities.
Set marketing KPIs and targets per product and per channel, monitor performance continuously and step in when results deviate from plan.
Own and allocate the marketing budget across products and channels; track spend, efficiency and ROI and re-prioritise investment based on results.
Act as a hands-on leader alongside the team: represent our products externally (partners, industry events, key accounts, communities), and personally open and develop new partnership opportunities.
Build and maintain a regular reporting and review rhythm (weekly / monthly / quarterly) that gives leadership clear, actionable insight into marketing performance.
Ensure strong collaboration between marketing and product, sales / partnerships, and technical teams so that positioning, launches and campaigns are aligned.

Your skills & experience:

5+ years of experience in marketing leadership roles, leading a team that includes both senior specialists (e.g. Product Marketing Managers) and functional channel teams.
Proven track record of building and approving product marketing strategies that delivered
measurable growth in international / global markets - ideally across more than one product at a time.
Experience owning a sizeable marketing budget across multiple digital channels (SEO, Paid, Influencer, Social) and evaluating channel performance to set priorities.
Experience setting KPIs and running performance management for a multi-team marketing organisation, and shaping team structure as the business grows.
Hands-on commercial experience: representing products to partners or customers, negotiating and closing partnerships.
Strong decision-maker able to re-orient teams and drive execution cross-functionally when priorities change or are ambiguous.
Fluent English (written and spoken); comfortable presenting to leadership and external partners.

Nice to have:

Experience marketing technical products - SaaS, apps, platforms, marketplaces or similar (highly wanted).
Both B2B and B2C product experience.
Experience with partnership / affiliate / influencer-driven growth models.

Salary & Benefits:

Gross salary: from6000 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competencies

Growth & Learning: 40+ internal learning options, external conferences, mentorship, and year-round knowledge-sharing

Health & Well-being: Private health insurance, psychotherapy, on-site well-being consultants, 24/7 gym access, and a wellness app

Celebration & Community: Team events, an overseas workation, quarterly team-building budgets, and plenty of ways to mark milestones together

Plus bonus vacation days, paid life-moment days off, barista coffee, and all the tools you need. See the full list of benefits here: https://source.ai/career/blog/benefits

Honeygain is part of Source, a data ecosystem for a world built on intelligence. One of a growing network of independent technology companies connected by shared standards, expertise, and a belief in responsible access to web data.

Up for the challenge? Let’s talk!

About the Company

Source

Global data ecosystem linking intelligence providers

The company operates as a data ecosystem that connects several independent tech firms—Oxylabs, Decodo, Webshare, ScrapingBee, Honeygain, and upcoming ventures—under shared standards, strategic support, and a commitment to responsible access to data. Each member company runs its own team and product, but they collaborate through common intelligence and scale to serve a wider market. Their approach is to provide a networked set of data tools and services that collectively enable customers to access and use data more efficiently. The goal is to empower the next generation of data-powered products and decisions by offering interoperable capabilities and scalable data access while maintaining clear accountability for data use.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Boston, MA
Founded: 2012

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