Full-Time
Vartana
51-200 employees
Financing platform for technology vendors
No salary listed
Mid, Senior
San Francisco, CA, USA
- 4-7+ years of vendor finance sales experience.
- Experience managing complex enterprise sales cycles, preferably with a usage-based model.
- Articulate value proposition and handle any customer conversation with confidence and ease.
- Work independently with little oversight or management in a fast-paced, dynamic environment with high-energy and mission-driven colleagues.
- Source and close new vendors and enable vendors to scale on our platform.
- Drive GMV growth by developing strategic, long-term relationships with enterprise-scale customers.
- Help us evolve our sales motion. Understand what makes CROs/CFOs tick and develop the narrative that clearly articulates Vartana's value add.
- Grow at an incredible pace while promoting a fun, healthy work environment.
Vartana provides a platform that helps technology vendors offer financing options to their customers. The platform allows vendors to facilitate quick and efficient financing solutions, enabling customers to access funds without affecting their credit scores. To get credit approval, customers only need to provide basic demographic information. Vartana also offers support during the checkout process to ensure a smooth experience. Unlike many competitors, Vartana focuses on partnering with vendors to streamline financing, making it easier for them to close sales while helping customers afford technology products. The company's goal is to simplify the financing process for both vendors and customers, ultimately generating revenue through fees for its services.
Company Size
51-200
Company Stage
Series B
Total Funding
$89M
Headquarters
San Francisco, California
Founded
2020
Simplify's Take
What believers are saying
- Embedded finance trends enhance Vartana's value proposition in the fintech sector.
- AI-driven credit scoring models improve Vartana's credit approval process.
- Digital transformation in B2B sales aligns with Vartana's integrated financing solutions.
What critics are saying
- Increased competition from B2B 'buy now, pay later' startups like Resolve.
- Managing the $50 million line of credit poses financial stability challenges.
- SaaS industry budget constraints may limit demand for Vartana's solutions.
What makes Vartana unique
- Vartana offers a unique all-in-one financing platform for technology vendors.
- The platform provides payment flexibility without impacting customers' credit scores.
- Vartana's capital marketplace ensures a balance sheet-light business model.
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Growth & Insights and Company News
6 month growth
↑ 7%1 year growth
↑ 0%2 year growth
↑ 43%The software-as-a-service (SaaS) industry is facing budget constraints and reductions in headcount as a result of the pandemic and the broader slowdown in tech. Companies have tightened up their budgets for SaaS purchases, looking to keep cash on hand while growing more efficiently.That’s why Kush Kella and Ahmed Sharif founded Vartana (which my colleague Mary covered recently). While working together at fleet management company Motive, Kella and Sharif say they dealt with the pains and problems caused by broken SaaS contract management and rigid payment infrastructure. After years watching deals falls through due to a lack of payment flexibility, they left Motive to build Vartana, aiming to equip companies with a managed platform that helps sales reps close deals.“Vartana is a win-win for sellers and buyers of SaaS services and hardware products,” Kella told TechCrunch in an email interview. “It gives vendors new tools to close contracts and generate cash with prepaid deals while offering buyers various payment options and a simplified purchasing experience, ensuring buyers are able to purchase the best technology available to grow their business.”Vartana today announced that it raised $12 million in a Series A round led by Mayfield with participation from Xerox Ventures, Flex Capital and Audacious Ventures., bringing its total raised to $19 million. Vartana also secured a $50 million line of credit from i80 Group, which Kella says will ensure financed deals can be managed through Vartana’s new capital marketplace.“With the launch of the Vartana’s capital marketplace, Vartana no longer holds buyer debt in their books, ensuring a balance sheet-light business,” Kella said
While buy now, pay later startups have largely focused on the consumer, a growing group of them are now focusing on the B2B space. The premise behind that