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Blue Nile

Direct-to-consumer online diamond retailer

Merchandising Director - Category Management, Jewelry

Procurement & SourcingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$150k - $200k /yrIn-person

About the Job

Requirements

  • A bachelor's degree in Business, Economics, Analytics, Marketing, or a related field is required.
  • At least 8 years of merchandising experience is required.
  • A strategic mindset focused on translating complex data into actionable business strategies is required.
  • The ability to thrive in a fast-paced, dynamic environment with shifting priorities is required.
  • Expertise in pricing strategy, margin analysis, and product mix optimization is required.
  • Strong analytical and quantitative skills and proficiency with Excel, SQL, Tableau, or similar platforms are required.
  • Leadership skills and experience managing and developing high-performing teams are required.
  • The ability to collaborate effectively across departments and communicate clearly is required.

Responsibilities

  • Own the vision, strategy, and commercial performance for Blue Nile jewelry categories.
  • Develop multi-year category strategies that define each category's role in the jewelry portfolio and identify growth, differentiation, and portfolio-evolution opportunities.
  • Establish assortment architecture across product segments, price points, materials, styles, and customer needs.
  • Identify category white space and turn customer, competitive, and performance insights into product opportunities.
  • Maintain a deep understanding of customers, the product landscape, competitors, and emerging jewelry trends.
  • Build business cases and recommendations for category investments, assortment changes, and growth opportunities.
  • Partner with Site Merchandising, Creative, Marketing, Technology, and Retail to present Diamond Basics in an inspiring, understandable, and intuitive way online and in stores.
  • Set product priorities for category pages, search, sort, recommendations, storytelling, marketing, and promotional placements.
  • Ensure hero products and key assortment stories receive appropriate visibility.
  • Balance visibility of proven core products with strategic newness and growth opportunities.
  • Translate product differences into clear merchandising stories that help customers understand product value.
  • Give Retail partners product priorities and category stories that Client Advisors can confidently share with customers.
  • Lead assortments that balance core business, newness, innovation, and distinctive products.
  • Determine the assortment breadth, depth, mix, price architecture, and SKU productivity needed to achieve category objectives.
  • Analyze category, collection, style, price-point, metal, stone, and SKU performance to identify products to expand, maintain, reposition, or exit.
  • Edit and evolve the assortment so each product has a clear role and the portfolio reflects a distinct Blue Nile point of view.
  • Manage product lifecycles from introduction through growth, maturity, and exit.
  • Balance data-driven decisions with merchant judgment and understanding of customer emotional connection.
  • Partner with Product Development, Design, Sourcing, and cross-functional teams to turn category opportunities into product strategies and development briefs.
  • Define opportunities for new collections, extensions of successful concepts, and evolution of the core assortment.
  • Create assortment frameworks and commercial guardrails for product development, including price architecture and product positioning.
  • Lead merchandising strategy for product and collection launches, covering assortment, depth, positioning, storytelling, and customer experience.
  • Set launch success criteria and use post-launch performance to inform future development.
  • Conduct regular competitive assortment, pricing, product, and positioning reviews.
  • Translate marketplace insights into recommendations for Blue Nile assortment and category strategy.
  • Balance external trends with what is distinctive and appropriate for the Blue Nile brand.
  • Own category performance against revenue, margin, inventory productivity, and other business targets.
  • Partner with Planning and Finance to develop category forecasts and investment strategies.
  • Assess category performance, diagnose underlying drivers, and establish action plans for opportunities and risks.
  • Understand relationships among assortment, price, demand, inventory, margin, and customer behavior.
  • Partner with Demand Planning to align inventory investments with category priorities and demand opportunities.
  • Translate business performance into recommendations and decisive actions for senior leadership.
  • Lead across Merchandising, Planning, Product Development, Design, Sourcing, Marketing, Creative, Finance, Operations, Technology, and Retail.
  • Set category priorities and ensure partners understand the strategy, commercial opportunity, and desired customer outcome.
  • Influence senior stakeholders through product vision, analysis, and recommendations.
  • Lead, coach, and develop a high-performing Category Management team.
  • Establish objectives, expectations, and accountability across the organization.
  • Develop team members' merchant capabilities, including product judgment, analytics, assortment building, financial acumen, and executive communication.
  • Build organizational capabilities and processes for increasingly sophisticated category management.

About the Company

Blue Nile

Direct-to-consumer online diamond retailer

Blue Nile is an online retailer that sells diamonds and fine jewelry. It operates mainly through its website, letting customers browse, compare, and buy engagement rings, wedding bands, and other jewelry without visiting a physical store. The product experience is built around selecting a diamond and jewelry pieces online, with information on diamond grades and prices to help customers make informed choices, and then the items are shipped to the customer. The company differentiates itself by offering a large online selection and lower prices achieved through a direct-to-consumer model, avoiding many costs of traditional jewelers. In 2022, it was acquired by Signet Jewelers, the world’s largest diamond jewelry retailer, which shapes its competitive landscape. The goal is to provide access to a wide range of diamonds and jewelry online with clear value and transparency, making high-quality pieces more affordable and easy to buy for consumers.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Seattle, WA
Founded
1999

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