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B2spin

Free-to-play social casino game studio

Head of Brand & Commercial Performance

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeGibraltarNo salary listedIn-person

About the Job

Requirements

  • Proven brand leadership experience in digital entertainment, gaming, or social casino environments.
  • Strong commercial track record with demonstrated success in profit and loss management and revenue growth.
  • Expert-level cross-functional leadership and stakeholder management skills.
  • Strategic mindset combined with hands-on operational execution abilities.
  • Deep knowledge of digital marketing, user engagement strategies, and data-driven decision making.

Responsibilities

  • Take full ownership of brand profit and loss, set commercial targets, and drive sustainable revenue growth.
  • Develop and execute integrated marketing strategies across all channels to boost user acquisition and engagement.
  • Lead cross-functional collaboration with Product, CRM, Data Analytics, and Finance teams to maximize player experience and monetization.
  • Define and optimize key metrics, including average revenue per user, lifetime value, and retention, while analyzing performance data to capitalize on new opportunities.
  • Manage vendor relationships and represent the brand at industry events.
  • Build and mentor high-performing teams while ensuring all activities comply with responsible gaming standards.

About the Company

B2spin

Free-to-play social casino game studio

B2spin creates free-to-play social casino games optimized for browser-based play on any device. The games are played in players’ browsers with no mandatory purchases, and the company builds communities by encouraging players to connect and play with friends, while earning revenue through an affiliate program for referred in-game purchases (CPA options on request). The platform is built with a Mobile Web First approach and a backend on Google Cloud Platform, using Zero Trust security and analytics to improve player experience and guide product decisions. Its goal is to grow vibrant social gaming ecosystems that keep players engaged and connected, while offering consulting, implementation, maintenance, and design services to support partners in launching and running social casino experiences.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
2022

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