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B2spin

Free-to-play social casino game studio

Head of Brand & Commercial Performance

Full-TimeUpdated on 10/16/2026
No salary listed
Expert
Gibraltar
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Proven brand leadership experience in digital entertainment, gaming, or social casino environments.
  • A strong commercial track record with demonstrated success in profit-and-loss management and revenue growth.
  • Expert-level cross-functional leadership and stakeholder management skills.
  • A strategic mindset combined with hands-on operational execution abilities.
  • Deep knowledge of digital marketing, user engagement strategies, and data-driven decision making.
Responsibilities
  • Own and drive the complete performance of a flagship social casino brand, from strategy to execution.
  • Take full ownership of brand profit and loss, set commercial targets, and drive sustainable revenue growth.
  • Develop and execute integrated marketing strategies across all channels to boost user acquisition and engagement.
  • Lead cross-functional collaboration with Product, Customer Relationship Management, Data Analytics, and Finance teams to maximize player experience and monetization.
  • Define and optimize key metrics, including average revenue per user, lifetime value, and retention, while analyzing performance data to capitalize on new opportunities.
  • Manage vendor relationships and represent the brand at industry events.
  • Build and mentor high-performing teams while ensuring all activities comply with responsible gaming standards.

About the company

B2spin creates free-to-play social casino games optimized for mobile web and browser play. The games are free to play, with revenue from an affiliate program and CPA options for partners referring players who make in-game purchases. They differentiate by prioritizing community-building, offering consulting, implementation, maintenance, CRM, and UX/UI design, and running on Google Cloud with Zero Trust security and analytics from BigQuery and Snowplow. Their goal is to grow vibrant social gaming ecosystems that connect players with friends while providing scalable, reliable backend infrastructure for browser-based casino games.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2022

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Simplify's Take

What believers are saying

  • B2spin launched a summer first-purchase offer across McLuck, PlayFame, SpinBlitz, and HelloMillions.
  • Its August 2026 promotion offers up to 250 free SC and 500K GC.
  • The company still markets actively, signaling continued user acquisition despite regulatory pressure.

What critics are saying

  • Illinois Gaming Board demanded McLuck block Illinois users on February 4, 2026.
  • Baltimore sued McLuck on March 4, 2026, targeting sweepstakes-casino consumer-protection violations.
  • A coordinated state crackdown can freeze U.S. revenue and force brand shutdowns within months.

What makes B2spin unique

  • B2spin's August 2026 site touts a globally distributed team and Mobile Web First builds.
  • Its multi-brand backbone powers McLuck, HelloMillions, SpinBlitz, PlayFame, and Jackpota.
  • August 2026 promotions span four brands, showing centralized cross-sell and shared acquisition machinery.

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Benefits

  • Remote Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Company Social Events