Full-Time
Business Development Manager
Education Vertical
Updated on 9/4/2026
Kramer
201-500 employees
Pro AV hardware, software, AV-over-IP solutions
No salary listed
Mumbai, Maharashtra, India + 4 more
More locations: Delhi, India | Hyderabad, Telangana, India | Pune, Maharashtra, India | Bengaluru, Karnataka, India
Remote
Flexible base in a key Indian metro; regular domestic travel across India is required.
Bachelor's, MBA
 Sales & Account Management (1) |
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- At least 10 years of total sales or business development experience, including substantial and demonstrable experience selling into the education vertical in India.
- An established network and working relationships with education institution decision-makers, procurement teams, and technical stakeholders.
- Strong understanding of institutional and government procurement cycles, tendering processes, the Government e-Marketplace portal, and vendor empanelment or registration requirements where applicable.
- A proven track record of consistently meeting or exceeding sales targets in a relationship-driven, consultative sales environment.
- Willingness and readiness to travel regularly across India.
- Availability to join within 45 days of the offer.
- Openness to being based in any key metropolitan city in India.
- Strong consultative and solution-selling skills, including the ability to translate technical audio-visual capabilities into education use cases.
- Strong relationship-building, networking, and stakeholder-management skills.
- Strong commercial and negotiation acumen, including familiarity with institutional and government contracting terms.
- Ability to operate independently with a high degree of autonomy.
- Good communication and presentation skills, including the ability to engage with academic leadership, administrators, and procurement officials.
- Working knowledge of customer relationship management tools and Microsoft Office, with the ability to prepare proposals, forecasts, and account plans.
- A Bachelor's degree in Engineering or Business Administration.
- Identify, map, and build relationships with key stakeholders across schools, colleges, universities, and education boards.
- Generate and manage a healthy sales pipeline through direct engagement and education-sector consultants.
- Track, respond to, and manage institutional and government tenders, requests for proposals, requests for quotations, Government e-Marketplace listings, and empanelment processes relevant to audio-visual and smart-classroom technology procurement.
- Present and position KramerAV's audio-visual and collaboration solutions to academic, technical, and decision-making stakeholders, tailoring proposals to education-specific use cases such as smart classrooms, lecture capture, hybrid learning, auditoriums, language labs, and campus-wide audio-visual networks.
- Negotiate commercial terms and contracts in line with institutional and government procurement norms, ensuring compliance with documentation and vendor-registration requirements.
- Collaborate with pre-sales, product, and technical teams to develop solution proposals, respond to technical bid requirements, and support proof-of-concept demonstrations.
- Monitor competitor activity, pricing, and positioning within the education vertical and provide market intelligence to leadership.
- Build and maintain relationships with education-focused consultants to expand market reach.
- Achieve quarterly and annual sales targets, accurately forecast the pipeline, and maintain current account and opportunity records in the customer relationship management system.
- Represent KramerAV at education-industry events, exhibitions, and seminars to build brand visibility and generate leads.
- Prior experience selling audio-visual or professional audio-visual products, smart-classroom solutions, educational technology, unified communications, or allied or adjacent technology products.
- An MBA or equivalent management qualification.
Kramer Electronics designs, manufactures and distributes networked Pro AV devices and cables for video and audio over IP. Its products cover the full signal chain, including presentation systems, streaming devices, video walls, extenders, switchers, scalers, and wireless collaboration tools that support BYOD and integrated software for unified communications in hybrid work, education, and control environments. The company differentiates itself with an end-to-end Pro AV portfolio, growth through acquisitions such as Sierra Video, UC Workspace, and ZeeVee, and a regional, customer-focused approach with Amsterdam and Singapore headquarters. Its goal is to triple its business in about four years (from 2021) via a global distribution network and direct sales in more than 90 countries.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Heinsberg, Germany
Founded
1981
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Simplify's Take
What believers are saying
- KDS-17 Lite launched August 2026 opens cheaper AVoIP projects and standardization wins.
- InfoComm 2026 demos show demand for hybrid classrooms, command centers, and secure AV.
- Panta Rhei’s Dante API integration expands automation depth and strengthens enterprise stickiness.
What critics are saying
- ZeeVee and UC Workspace integrations through 2026 distract management and complicate product roadmaps.
- Crestron, Extron, Cisco, and Legrand pressure margins with larger software ecosystems and channels.
- If AVoIP commoditizes, Kramer becomes a cable-and-box vendor with weak pricing power.
What makes Kramer unique
- Kramer’s June 2026 Panta Rhei unifies control, automation, and monitoring across IP devices.
- ZeeVee acquisition broadened Kramer’s 1G and 10G AVoIP stack for enterprise deployments.
- Kramer spans hardware, software, and connectivity, reducing integrator dependence on fragmented vendors.
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Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 12%1 year growth
↑ 12%2 year growth
↑ 12%Kramer advances its integrated AV ecosystem with new AVoIP, Signal Management, and Panta Rhei innovations. Kramer, the leading company in audio-visual experiences, will unveil major additions to its integrated AV ecosystem at InfoComm 2026, introducing new Signal Management, AVoIP, Audio, RF, and Panta Rhei innovations designed to simplify deployment, improve operational efficiency, and support evolving hybrid and secure AV environments. As organizations continue to modernize meeting spaces, classrooms, and secure environments, AV and IT teams increasingly require solutions that combine flexibility, scalability, simplified management, and interoperability across growing technology ecosystems. At InfoComm 2026, Kramer will showcase how its latest innovations help address these challenges through integrated technologies spanning Signal Management, AV-over-IP, centralized management, collaboration, audio, and connectivity. Advanced Signal Management for Hybrid Spaces Kramer will showcase its latest Signal Management innovations, including advanced matrices, extenders, switchers, and all-in-one presentation systems designed for hybrid collaboration and learning environments. A major highlight is the new MTX3-44-PR-PRO, a premium all-in-one presentation matrix combining video switching, USB routing, DSP, Dante audio networking, amplification, multi-view, video wall processing, and H.264/5 streaming into a single integrated platform. Together with the flagship MTX3-88-PR-PRO, Kramer's all-in-one presentation solutions are designed to reduce system complexity, required cabling and potential points of failure, simplify installation, improve reliability, and deliver hybrid-ready AV management for advanced presentation environments. Kramer will also showcase its expanding HU ecosystem, including the MTX3-42-HU, designed to bring HDMI, USB-C, and USB together into a unified switching and extending platform built for modern hybrid environments. Expanded AVoIP Ecosystem In the AVoIP domain, Kramer will showcase its complete portfolio of 1G and 10G AV-over-IP solutions designed for scalable, enterprise-grade AV distribution across corporate, education, command-and-control, and large venue environments. The showcase will feature the expanded KDS-17 ecosystem, including the new KDS-17 Lite and KDS-17 Wall Plate encoder solutions designed to simplify deployment and expand AVoIP adoption across a wider range of environments. The KDS-17 Lite enables organizations to deploy Kramer's AVoIP platform in more cost-sensitive spaces while maintaining interoperability with the broader KDS-17 ecosystem, helping customers standardize AV-over-IP infrastructure more efficiently across enterprise, education, and multi-room deployments. Kramer will also demonstrate its SDVoE-based ZyPer4K-XSE platform for high-performance 10G environments requiring ultra-low latency, advanced multi-view capabilities, and high-resolution video distribution. In addition, Kramer will showcase new RF and wireless AV solutions designed to leverage existing coax infrastructure for efficient, flexible, and scalable AV extension and distribution across enterprise, education, hospitality, and large venue environments. Panta Rhei: AI-Enabled Management and Dante Integration Kramer will showcase significant new capabilities within Panta Rhei, its Audio-Visual Ecosystem Platform for centralized monitoring, management, automation, and orchestration of AV environments. Built as a device-agnostic, IT-ready platform, Panta Rhei enables organizations to centrally manage, monitor and automate AV environments across any IP-connected device through secure cloud or on-prem deployments. A major new capability being demonstrated at InfoComm 2026 is DAPI - Dante API integration - enabling organizations to manage Dante audio workflows through integration with control systems. By allowing Panta Rhei Site Agent to function as a Dante Gateway, the capability automatically discovers Dante devices and exposes standardized APIs that simplify Dante routing, management, and end-user audio control across distributed AV environments. This integration enables organizations to more easily incorporate Dante devices into broader room automation and control workflows while simplifying centralized management and operational consistency across multiple spaces. Professional Audio and Connectivity Solutions Kramer will also showcase its growing portfolio of professional audio solutions, including new passive and Dante-powered ceiling, wall-mounted, and pendant speakers designed for enterprise, education, and public-space deployments. The booth will additionally feature Kramer's comprehensive portfolio of USB-C and HDMI connectivity solutions, including active and passive cables, retractable cable systems, and TBUS tabletop connectivity solutions designed for modern collaboration environments. "At InfoComm 2026, we're expanding Kramer's AV ecosystem with technologies designed to make modern AV environments more connected, intelligent, and operationally efficient," said Dorit Bitter, Chief Product & Technology Officer. "Our latest innovations combine advanced AV technologies with IT-ready infrastructure, centralized orchestration, and open integration capabilities that help organizations standardize deployments, simplify operations, and deliver better user experience across increasingly complex environments." Kramer will showcase these technologies and live demonstrations at Booth C8159 during InfoComm 2026. About Kramer Kramer audio-visual experiences power creativity, collaboration, and engagement. From signal management to advanced cloud-based communication, collaboration and control solutions, Kramer creates audio-visual experiences that are more engaging, more inclusive, and more connected than ever before. Headquartered in Tel Aviv, Israel, with locations around the world, Kramer's audio-visual experts are designing the future of engagement technology Physical and digital boundaries have blurred. But no matter how hybrid our world becomes, our desire for real, human connection will never cease. Kramer's intuitive, seamless technology breaks down walls, bridges gaps, and makes people feel closer together even when they're far apart. www.kramerav.com Contact details Bees Buzz Public Relations Ltd (44) 1728 768118 beesbuzzpr.com
Kramer showcasing peaker portfolio at InfoComm. Photo: Kramer May 26, 2026 Kramer will showcase its expanded installed-audio speaker portfolio for the first time in the U.S. at the upcoming InfoComm industry event. The portfolio combines PoE-powered Dante and passive models across ceiling, wall-mounted and pendant form factors, according to a press release. "For many integrators, the challenge is not choosing a single speaker. It's building a practical family they can use across meeting rooms, classrooms, hospitality spaces and open-ceiling environments without starting from scratch every time," Dorit Bitter, chief product and technology officer at Kramer. The ceiling speaker lineup spans compact and mid-size models designed for quick integration into suspended or hard ceilings. Wall-mounted models allow integrators to direct sound exactly where it is needed - minimizing spill into adjacent zones while maintaining consistent tonal balance.
CLINTON, N.J., July 28, 2025 - Kramer, a recognized provider of audio-visual solutions, today launched AVoIPQuiz.com, an online quiz designed to assist integrators and system managers in quickly identifying suitable Kramer AVoIP products for a variety of common applications.
Kramer has announced the Australian availability of its new MTX3-88-PR-PRO all-in-one matrix, bringing unrivalled high-performance video processing and scaler-based clean switching capabilities to a variety of settings, including corporate, educational, government and more.
(Amsterdam, March 31, 2025) Kramer, the leading company in audio-visual experiences, has announced a new range of labeled USB-C Cables to streamline Pro AV system installation and maintenance for integrators and end-users.