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Royal Caribbean Group

Cruise vacation company operating multiple brands

Analyst – Business Intelligence - Sales Team

Full-Time
No salary listed
Mid
Bachelor's
Miami, FL, USA
In PersonOccasional travel is required.
Data & AnalyticsBusiness Intelligence
No H1B Sponsorship

About the job

Requirements
  • A bachelor's degree in marketing or a related field.
  • Approximately 2-3 years of progressive experience in marketing or a related field.
  • Three to five years of experience in a professional and analytical role and two years of experience in a comparable Internet-driven or technology development environment or industry, or an equivalent combination of education and experience.
  • Strong project management skills.
  • Strong business and analytical acumen.
  • Proven financial analysis skills.
  • Excellent written and verbal communication and negotiating skills.
  • Web experience.
  • Detailed knowledge of computers, Internet access, and software packages including Excel and Word, or related programs.
  • Experience with Power BI, DAX, SAS, Python, and SQL.
  • Knowledge of operational web tools such as Jira and Slack.
  • Ability to prioritize and manage multiple responsibilities successfully.
  • Ability to work in a complex, matrix environment with rapidly changing priorities and tight deadlines.
  • Ability to negotiate successfully and resolve conflict.
  • Knowledge of the sales process, distribution channels, pricing, and strategies.
  • Understanding of research information and performance metrics related to customer trends, behavior, preferences, needs, and expectations.
  • Knowledge of revenue performance management, metrics, and corporate revenue expectations.
  • Ability to analyze corporate data, research, and analysis to make recommendations for product strategy and success.
  • Ability to interact with departments and management levels throughout the organization and with external customers and companies.
  • Ability to document strategies, tactics, implementation plans, metrics, success factors, and contingency plans.
  • Ability to propose effectiveness metrics and relate data to assess and enhance product offerings.
Responsibilities
  • Develop plans associated with the performance of the B2B eCommerce engine and the growth and retention of sales and service automation across individual and group distribution segments and digital platforms.
  • Use sales, trade support and service, and customer insights data to target trade segments and identify opportunities affecting distribution, deployment, and retention.
  • Compile and analyze quantitative and qualitative data to recommend distribution expansion, deployment initiatives, product positioning, product optimization, call deflection, and agent acquisition and retention.
  • Work across Sales, Marketing, Revenue, Trade Support and Service, and Global Offices to establish processes and develop integrated sales, training, and marketing plans for products and distribution.
  • Manage the conception, development, implementation, and operation of trade brand compliance across sales channels.
  • Resolve copyright, cybersquatting, and trademark infringements.
  • Develop and implement business plans, tools, reports, analyses, and procedures to grow automation, unlock revenue opportunities, and drive operational efficiencies.
  • Develop corporate automation and eCommerce targets, revenue-generating tactics, and cost-saving tactics.
  • Develop product game plans with Sales, Training, Trade Support and Service, and Revenue Management, including strategies, initiatives, timelines, and key performance metrics.
  • Establish sales processes and work with the Manager of Automation Growth to hold sales channels accountable for delivering against plans.
  • Develop and repackage product messaging to improve automation, web performance, average per-day metrics, gross-to-reservation metrics, and related engagement outcomes.
  • Develop and maintain an integrated annual sales program calendar tracking promotional initiatives, messaging, impressions, and spend.
  • Provide booking and service trends to inform business plans and help target accounts with growth potential.
  • Analyze customer data and create reports and presentations highlighting relevant and differentiating selling points for internal and external use.
  • Provide sales and trade insight to influence distribution decisions and optimize channels for agent adoption.
  • Collaborate across Sales channels to develop integrated product plans that increase automation at higher yields across regions, territories, and segments.
  • Assist in developing plans, tracking, and data insights to reduce online-booking service intents handled by call centers.
  • Assist in developing strategic sales and marketing plans for Espresso, API, and CruisingPower.com.
  • Project-manage strategic plan deliverables for each channel and provide marketing-plan updates and results to leadership.
  • Monitor URLs, agencies, third parties, and other entities using trademarked names, and manage contracted outside vendors and tools.
  • Coordinate the investigation and resolution of copyright and trademark infringements and disseminate reports of activities and resolutions to appropriate departments.
  • Investigate, follow up on, and communicate Travel Agent Guidelines issues; design and implement monitoring and enforcement plans for online advertising and Internet guidelines.
  • Investigate, follow up on, and communicate Rebate Policy issues; design and implement plans for secret shopping and monitoring websites and other communications.
  • Design, develop, and maintain a database of travel agency rebate-policy complaints; track incidents, analyze behavior patterns, and document agency communications and actions taken.
  • Assist with the annual business planning process and development of the annual department Capital Plan, strategies, and initiatives supporting sales objectives.
  • Work with the Manager of Automation Growth and Automation Specialist to achieve corporate automation growth targets across distribution channels and business segments and support revenue-generating and cost-saving initiatives.
Desired Qualifications
  • Travel category experience.
  • Familiarity with eCommerce distribution models.

About the company

Royal Caribbean Group operates multiple cruise brands, including Royal Caribbean International, Celebrity Cruises, and Silversea Cruises, and owns half of joint ventures that run TUI Cruises and Hapag-Lloyd Cruises. Guests book voyages on ships that sail to destinations worldwide, with cabins, dining, activities, entertainment, and shore excursions shaping the experience. The company differentiates itself with a global, multi-brand fleet, joint venture partnerships, and a strong commitment to ethics, diversity, and responsible operations. Its goal is to deliver the best vacation experiences while sailing safely, protecting the oceans, and acting with integrity for guests, employees, and communities.

Company Size

10,001+

Company Stage

IPO

Headquarters

Miami, Florida

Founded

1969

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Simplify's Take

What believers are saying

  • Q2 2026 revenue rose 6.5% to $4.83 billion despite geopolitical booking softness.
  • Royal Caribbean reported strong close-in demand and lower costs on July 28, 2026.
  • Committed financing for Icon VI and Icon VII supports capacity growth through 2029.

What critics are saying

  • June 30, 2026 debt reached $21.3 billion while liquidity stayed only $6.9 billion.
  • Anthem of the Seas propulsion failure canceled the January 27, 2026 New Zealand sailing.
  • Continued shipbuilding and resort spending keeps free cash flow pressured through 2027.

What makes Royal Caribbean Group unique

  • Royal Caribbean raised 2026 EPS guidance to $17.73-$17.87 on July 28, 2026.
  • Legend of the Seas delivered in Q2 2026, proving execution on Icon-class expansion.
  • September 23, 2026 Sandals deal broadens Royal Caribbean beyond cruises into all-inclusive resorts.

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Benefits

  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

2%

2 year growth

2%
Yahoo Finance
Oct 22nd, 2026
Royal Caribbean trades at 17.6x earnings, but slowing sales and negative cash flow cloud the bargain case

Royal Caribbean (RCL) shares trade at 17.6 times earnings, against 22.8 for the median S&P 500 company. The stock lost 2.8% over the past year while the index returned 16.5%. Operating margin rose to 27.3% in the four quarters to June 2026, from 26.4% a year earlier. Net income reached $4.4 billion, up from $3.6 billion. Revenue growth has slowed from 27.7% to 12.1% and then 8.7%. Management now expects 9% growth in 2026, down from 10%. Free cash flow turned negative at $416 million, against $3.59 billion a year earlier. In September 2026, the company agreed to buy half of Sandals Resorts International for $3 billion.

Yahoo Finance
Oct 5th, 2026
Royal Caribbean earns $4.4B but burns $1.5B cash on $8B shipbuilding spree

Royal Caribbean reported net income of $4.4 billion over the past twelve months, yet its levered free cash flow was negative $1.52 billion during the same period. The company generated $6.79 billion in operating cash flow but spent roughly $8 billion on capital expenditures, primarily building and buying ships. The cruise operator carries $23.52 billion of debt against $876 million of cash. Despite the negative cash flow, investors pay 6.14 times book value for Royal Caribbean, suggesting confidence in the fleet's long-term value. At $277.74 on 2 October, shares were down 12.47% over twelve months. The company's dividend yield stands at 2.16% with a payout ratio of 30.88%, though dividends are currently funded by borrowing rather than surplus cash. Fifty-six hedge funds held stakes worth $960 million at the end of Q2 2026.

Pluang
Sep 23rd, 2026
Royal Caribbean invests $3B for 50% stake in Sandals and Beaches Resorts

Royal Caribbean Group will invest approximately $3 billion to acquire a 50% equity stake in Sandals and Beaches Resorts through a joint venture. The partnership combines Sandals and Beaches' Caribbean resort expertise with Royal Caribbean's vacation platform, including cruise brands and private destinations. The deal aims to accelerate resort growth and expand into the all-inclusive resort market, targeting the $2 trillion global vacation market. The transaction is expected to close in early 2027 and will be accretive to Royal Caribbean's earnings next year. Both companies will maintain their existing operations and loyalty programmes. Royal Caribbean shares rose 1.15% to $237.60 following the announcement, with the company's market capitalisation standing at $66.93 billion.

StockTitan
Aug 20th, 2026
Royal Caribbean completes $1.25B bond offering to refinance debt

Royal Caribbean Group has completed a registered public offering of $1.25 billion in senior unsecured notes due 2034. The notes, which carry a 5.550% interest rate, will mature on 20 January 2034 unless redeemed earlier. The cruise operator plans to use the net proceeds primarily to repay part of its outstanding floating rate term loan facilities. Any remaining funds will go towards repaying or refinancing other existing debt. BNP Paribas Securities Corp., BofA Securities, Inc., and Citigroup Global Markets Inc. served as lead book-running managers for the offering. The notes were sold pursuant to an automatic shelf registration statement filed with the Securities and Exchange Commission on 29 February 2024. Royal Caribbean Group operates 71 ships across three wholly owned brands.

Yahoo Finance
Aug 13th, 2026
Royal Caribbean shares rise 5.7% after Q2 beat, raises 2026 profit guidance to $17.73-$17.87

Royal Caribbean Cruises has a market capitalisation of $82.1bn and operates brands including Royal Caribbean, Celebrity Cruises, and Silversea. The Miami-based company has seen its stock decline 1.6% over the past year, underperforming the S&P 500's 20.2% rally, though shares have gained 10.4% year-to-date. On 28 July, the stock jumped 5.7% after Royal Caribbean reported second-quarter adjusted earnings per share of $4.21, beating analysts' $3.98 estimate. Revenue rose 6.5% year-over-year to $4.83bn. The company raised its full-year adjusted EPS guidance to $17.73-$17.87, implying 14% year-over-year growth. Among 26 analysts covering the stock, the consensus rating is "Moderate Buy", based on 17 "Strong Buy" ratings, one "Moderate Buy", and eight "Holds".