Royal Caribbean Group
Cruise vacation company operating multiple brands
Analyst – Business Intelligence - Sales Team
Occasional travel is required.
About the job
- A bachelor's degree in marketing or a related field.
- Approximately 2-3 years of progressive experience in marketing or a related field.
- Three to five years of experience in a professional and analytical role and two years of experience in a comparable Internet-driven or technology development environment or industry, or an equivalent combination of education and experience.
- Strong project management skills.
- Strong business and analytical acumen.
- Proven financial analysis skills.
- Excellent written and verbal communication and negotiating skills.
- Web experience.
- Detailed knowledge of computers, Internet access, and software packages including Excel and Word, or related programs.
- Experience with Power BI, DAX, SAS, Python, and SQL.
- Knowledge of operational web tools such as Jira and Slack.
- Ability to prioritize and manage multiple responsibilities successfully.
- Ability to work in a complex, matrix environment with rapidly changing priorities and tight deadlines.
- Ability to negotiate successfully and resolve conflict.
- Knowledge of the sales process, distribution channels, pricing, and strategies.
- Understanding of research information and performance metrics related to customer trends, behavior, preferences, needs, and expectations.
- Knowledge of revenue performance management, metrics, and corporate revenue expectations.
- Ability to analyze corporate data, research, and analysis to make recommendations for product strategy and success.
- Ability to interact with departments and management levels throughout the organization and with external customers and companies.
- Ability to document strategies, tactics, implementation plans, metrics, success factors, and contingency plans.
- Ability to propose effectiveness metrics and relate data to assess and enhance product offerings.
- Develop plans associated with the performance of the B2B eCommerce engine and the growth and retention of sales and service automation across individual and group distribution segments and digital platforms.
- Use sales, trade support and service, and customer insights data to target trade segments and identify opportunities affecting distribution, deployment, and retention.
- Compile and analyze quantitative and qualitative data to recommend distribution expansion, deployment initiatives, product positioning, product optimization, call deflection, and agent acquisition and retention.
- Work across Sales, Marketing, Revenue, Trade Support and Service, and Global Offices to establish processes and develop integrated sales, training, and marketing plans for products and distribution.
- Manage the conception, development, implementation, and operation of trade brand compliance across sales channels.
- Resolve copyright, cybersquatting, and trademark infringements.
- Develop and implement business plans, tools, reports, analyses, and procedures to grow automation, unlock revenue opportunities, and drive operational efficiencies.
- Develop corporate automation and eCommerce targets, revenue-generating tactics, and cost-saving tactics.
- Develop product game plans with Sales, Training, Trade Support and Service, and Revenue Management, including strategies, initiatives, timelines, and key performance metrics.
- Establish sales processes and work with the Manager of Automation Growth to hold sales channels accountable for delivering against plans.
- Develop and repackage product messaging to improve automation, web performance, average per-day metrics, gross-to-reservation metrics, and related engagement outcomes.
- Develop and maintain an integrated annual sales program calendar tracking promotional initiatives, messaging, impressions, and spend.
- Provide booking and service trends to inform business plans and help target accounts with growth potential.
- Analyze customer data and create reports and presentations highlighting relevant and differentiating selling points for internal and external use.
- Provide sales and trade insight to influence distribution decisions and optimize channels for agent adoption.
- Collaborate across Sales channels to develop integrated product plans that increase automation at higher yields across regions, territories, and segments.
- Assist in developing plans, tracking, and data insights to reduce online-booking service intents handled by call centers.
- Assist in developing strategic sales and marketing plans for Espresso, API, and CruisingPower.com.
- Project-manage strategic plan deliverables for each channel and provide marketing-plan updates and results to leadership.
- Monitor URLs, agencies, third parties, and other entities using trademarked names, and manage contracted outside vendors and tools.
- Coordinate the investigation and resolution of copyright and trademark infringements and disseminate reports of activities and resolutions to appropriate departments.
- Investigate, follow up on, and communicate Travel Agent Guidelines issues; design and implement monitoring and enforcement plans for online advertising and Internet guidelines.
- Investigate, follow up on, and communicate Rebate Policy issues; design and implement plans for secret shopping and monitoring websites and other communications.
- Design, develop, and maintain a database of travel agency rebate-policy complaints; track incidents, analyze behavior patterns, and document agency communications and actions taken.
- Assist with the annual business planning process and development of the annual department Capital Plan, strategies, and initiatives supporting sales objectives.
- Work with the Manager of Automation Growth and Automation Specialist to achieve corporate automation growth targets across distribution channels and business segments and support revenue-generating and cost-saving initiatives.
- Travel category experience.
- Familiarity with eCommerce distribution models.
About the company
Royal Caribbean Group operates multiple cruise brands, including Royal Caribbean International, Celebrity Cruises, and Silversea Cruises, and owns half of joint ventures that run TUI Cruises and Hapag-Lloyd Cruises. Guests book voyages on ships that sail to destinations worldwide, with cabins, dining, activities, entertainment, and shore excursions shaping the experience. The company differentiates itself with a global, multi-brand fleet, joint venture partnerships, and a strong commitment to ethics, diversity, and responsible operations. Its goal is to deliver the best vacation experiences while sailing safely, protecting the oceans, and acting with integrity for guests, employees, and communities.
Company Size
10,001+
Company Stage
IPO
Headquarters
Miami, Florida
Founded
1969
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Simplify's Take
What believers are saying
- Q2 2026 revenue reached $4.83 billion, up 6.5%, with load factor at 110%.
- Management raised 2026 adjusted EPS guidance to $17.73-$17.87 on strong close-in demand.
- August 20, 2026 bond proceeds refinance floating-rate debt, lowering near-term refinancing pressure.
What critics are saying
- SEMARNAT denied Perfect Day Mexico permits on May 20, 2026, threatening a $1 billion project.
- Labadee stays closed through June 2027, removing a profitable private-destination itinerary.
- Nearly $20 billion debt and negative Q2 free cash flow pressure downturn resilience.
What makes Royal Caribbean Group unique
- Icon-class ships and private destinations like CocoCay create premium pricing power.
- July 28, 2026 Q2 results beat estimates, reinforcing Royal Caribbean's brand strength.
- Legend of the Seas launched July 4, 2026, expanding the flagship Icon-class pipeline.
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Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 2%2 year growth
↑ 2%Royal Caribbean Group has completed a registered public offering of $1.25 billion in senior unsecured notes due 2034. The notes, which carry a 5.550% interest rate, will mature on 20 January 2034 unless redeemed earlier. The cruise operator plans to use the net proceeds primarily to repay part of its outstanding floating rate term loan facilities. Any remaining funds will go towards repaying or refinancing other existing debt. BNP Paribas Securities Corp., BofA Securities, Inc., and Citigroup Global Markets Inc. served as lead book-running managers for the offering. The notes were sold pursuant to an automatic shelf registration statement filed with the Securities and Exchange Commission on 29 February 2024. Royal Caribbean Group operates 71 ships across three wholly owned brands.
Royal Caribbean Cruises has a market capitalisation of $82.1bn and operates brands including Royal Caribbean, Celebrity Cruises, and Silversea. The Miami-based company has seen its stock decline 1.6% over the past year, underperforming the S&P 500's 20.2% rally, though shares have gained 10.4% year-to-date. On 28 July, the stock jumped 5.7% after Royal Caribbean reported second-quarter adjusted earnings per share of $4.21, beating analysts' $3.98 estimate. Revenue rose 6.5% year-over-year to $4.83bn. The company raised its full-year adjusted EPS guidance to $17.73-$17.87, implying 14% year-over-year growth. Among 26 analysts covering the stock, the consensus rating is "Moderate Buy", based on 17 "Strong Buy" ratings, one "Moderate Buy", and eight "Holds".
Royal Caribbean Group has launched a registered public offering of senior unsecured notes. The company plans to use the net proceeds to repay part of its outstanding borrowings under floating rate term loan facilities, with any remaining funds going towards repaying or refinancing other existing debt. BNP Paribas Securities Corp., BofA Securities, Inc., and Citigroup Global Markets Inc. are serving as lead book-running managers for the offering. The offering is being made under an automatic shelf registration statement filed with the Securities and Exchange Commission on 29 February 2024. Royal Caribbean Group operates 71 ships across three wholly owned brands—Royal Caribbean, Celebrity Cruises, and Silversea—plus a 50% joint venture interest in TUI Cruises.
Royal Caribbean and Norwegian Cruise Line delivered contrasting second-quarter 2026 results, highlighting divergent pricing power in the cruise sector amid high interest rates and inflation. Royal Caribbean reported strong Q2 revenues of $4.8 billion, up 6% year-over-year, and adjusted earnings per share of $4.21, exceeding expectations. The company achieved a 110% load factor and raised its full-year adjusted EPS guidance to between $17.73 and $17.87. Norwegian Cruise Line posted Q2 revenue of $2.64 billion with adjusted EPS of $0.48, but net yields fell 2.1% due to weaker European bookings and high international flight costs. The company cut its full-year yield projection and announced $225 million in annualised savings. Royal Caribbean trades at a forward P/E of 15.73x, supported by superior yields and capital returns.
Royal Caribbean reported strong second-quarter results despite broader consumer spending concerns, with total revenue rising 6% year-over-year to $4.8 billion. The company also raised its full-year guidance. CEO Jason Liberty addressed questions about industry-wide promotional activity in the Caribbean, stating the cruise line would not cut prices. He emphasised Royal Caribbean's differentiated position through its diverse ship classes and expanding portfolio of private destinations. The results come as a Deloitte survey showed 45% of Americans plan summer vacations with paid lodging, the lowest in six years. However, those who are travelling expect to spend an average of $4,069 on their longest summer trip, up 17% from last year. Liberty noted consumers remain focused on quality leisure experiences despite becoming more deliberate about spending.