Full-Time

AI Product Designer

Posted on 8/17/2026

TribalScale

TribalScale

11-50 employees

Agile digital transformation and product development

No salary listed

Toronto, ON, Canada

In Person

Collaborating in person in the Toronto office is required.

Category
UI/UX & Design (1)
Required Skills
Agile
React.js
Node.js
Figma
iOS/Swift
Android Development
React Native
Product Design

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Requirements
  • Three to five years of experience in a Product Design or User Experience/User Interface role.
  • An artificial-intelligence-first mindset and comfort integrating artificial intelligence tools into the workflow.
  • Experience using artificial intelligence to build rapid prototypes and collect user feedback.
  • Experience building artificial-intelligence-native interfaces.
  • Proficiency in user experience design, including user flows, wireframes, mockups, and prototypes.
  • Strong proficiency with current design tools and software, including Figma.
  • Self-motivation to take initiative and ownership of work.
  • Strong attention to detail, typography, and interactivity.
  • A user-centric mindset throughout the design process.
  • Current knowledge of design trends and best practices.
  • Ability to collaborate with Product Managers, Engineers, and Sales.
  • Ability to guide product decisions through user testing and iterative feedback loops.
  • Ability to rapidly iterate on design prototypes and working applications.
  • Ability to produce materials for clients and developers, including user flows, wireframes, mockups, prototypes, and assets.
  • Openness to new tools and methodologies while maintaining informed opinions about best practices.
  • A strong portfolio demonstrating previous work samples.
Responsibilities
  • Apply design thinking principles and user experience design strategies throughout the delivery process.
  • Use client and user feedback to enhance design outputs and apply a user-centric approach based on empirical data and design ethics.
  • Produce user flows, wireframes, mockups, prototypes, and assets for clients and developers.
  • Facilitate complex and prolonged design discovery sessions as the subject matter expert and provide recommendations to clients.
  • Anchor projects in the design area of expertise, lead client meetings on design-specific matters, and implement project-level solutions with minimal guidance.
  • Apply industry-specific best practices and quality controls to ensure high-quality design outputs.
  • Implement feedback accurately and involve Quality Assurance and Engineering in evaluating design outputs.
  • Mentor team members, provide coaching, and support their professional growth as a technical guide.
  • Lead across teams and disciplines, including initiating and leading committees to analyze and improve processes.
  • Manage communication cadences with project stakeholders, present project statuses, and tailor communications to different audiences.
  • Provide and solicit constructive feedback to improve team performance and work quality.
  • Identify and implement process changes, drive improvement initiatives, and adapt to changing circumstances to meet project goals.
  • Engage with the professional community through speaking and writing to demonstrate thought leadership.
  • Understand the product's long-term vision and challenge project scopes to align with quality standards and strategic goals.
  • Define and lead digital transformations at a strategic level.
  • Work with clients to determine strategic direction and execution plans.
  • Work closely with Product Managers embedded with each team or project.
  • Work with clients immersed in the teams while learning agile extreme programming with lean methodologies.
  • Collaborate in person with Product Managers, Quality Assurance, Engineering, and Sales in the Toronto office.
Desired Qualifications
  • Strong effectiveness working with technical specialists, Product Managers, Software Developers, and business partners.
  • Strong oral and written communication skills.
  • Ability to multitask and manage changing priorities.
  • Strong teamwork and interpersonal skills.
  • Experience in a consulting environment or strong experience presenting to senior stakeholders.
  • Experience working in news media, sports media, or mobile banking.
  • Ability to work independently and take initiative when solving unexpected problems.

TribalScale helps large organizations navigate the digital era by applying Agile methods to transform teams, build digital products, and incubate new ventures. Its work includes redesigning and modernizing OTT offerings for media clients so users can access breaking news and other content through digital channels. The company combines consulting, product development, and partnerships to enable enterprise-wide change—from process improvements and brand development to backend support. What sets TribalScale apart is its collaborative approach: it provides strategic guidance, mentorship, and access to a network of technology partners to accelerate delivery and growth, rather than just advice or one-off projects. The goal is to help enterprises grow their digital capabilities, launch successful products, and create/scale disruptive ideas in ways that align with their business objectives.

Company Size

11-50

Company Stage

N/A

Total Funding

$3.6M

Headquarters

Toronto, Canada

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • July 21, 2026 BFSI expansion targets banks, lenders, PE, and asset managers.
  • Skriber launched in 2025, proving TribalScale ships HIPAA-compliant AI products.
  • Senso AI and McCain Foods partnerships show credible enterprise delivery and brand validation.

What critics are saying

  • TribalScale's 2020 CCAA restructuring shows permanent balance-sheet fragility and creditor pressure.
  • Headcount estimates around 51-53 workers signal limited execution capacity against larger consultancies.
  • AI consulting is crowded; Accenture, Deloitte, and boutique studios can displace TribalScale quickly.

What makes TribalScale unique

  • July 2026, TribalScale hired Leo Giel to lead BFSI AI transformation.
  • TribalScale combines strategy, design, AI, and engineering through its Venture Studio.
  • FinScale magazine extends TribalScale's financial-services positioning beyond client services.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Professional Development Budget

Hybrid Work Options

Company News

Citybiz
Jul 21st, 2026
TribalScale names Leo Giel to lead Financial Services AI transformation practice.

TribalScale names Leo Giel to lead Financial Services AI transformation practice. July 21, 2026 TribalScale has appointed Leo Giel as head of its Banking, Financial Services & Insurance (BFSI) practice, expanding its leadership team as financial institutions accelerate investments in artificial intelligence and enterprise automation. In the new role, Giel will oversee TribalScale's strategy and growth across the financial services sector, with an emphasis on commercial real estate, multifamily housing, alternative investments, private equity, lending, and institutional asset management. The company said his focus will be helping organizations move from AI pilot projects to enterprise-scale deployments that improve operations and business performance. As AI adoption increases across financial services, institutions are looking to integrate automation into core business functions, streamline workflows, and improve decision-making while managing increasingly complex data environments. TribalScale said Giel will work with executive leadership teams to identify high-value AI use cases, modernize operating models, deploy intelligent agents, and implement technology initiatives tied to measurable business outcomes. "Artificial intelligence represents the most significant technology shift since the internet," Giel said. "The organizations that win won't simply use AI - they'll redesign how work gets done. Our mission is to help financial institutions transform AI strategy into intelligent automation, operational excellence, and sustainable competitive advantage." Giel brings more than 20 years of experience helping technology companies commercialize emerging products, expand into new markets, and build strategic partnerships. Throughout his career, he has worked with founders, chief executives, boards, and investors on growth initiatives, capital raising, and revenue expansion. TribalScale noted that he previously helped organizations capitalize on major technology shifts including mobile computing, music streaming, and connected television before turning his focus to artificial intelligence. At TribalScale, Giel will lead initiatives that help financial institutions develop enterprise AI strategies aligned with business objectives, automate operational workflows through AI agents, modernize lending and underwriting processes, enhance investment and portfolio management, and connect fragmented enterprise data into more unified decision-making platforms. "Leo has spent his career identifying technology shifts before they reshape industries," said Sheetal Jaitly, founder and CEO of TribalScale. "His ability to connect business strategy with practical AI execution makes him uniquely qualified to lead our BFSI practice. We're excited to help financial institutions unlock the next generation of growth through AI." The appointment reflects growing demand from banks, investment firms, insurers, and real estate organizations seeking to operationalize AI beyond isolated use cases. Rather than focusing solely on experimentation, many institutions are investing in technologies that can automate repetitive processes, improve customer experiences, strengthen risk management, and increase operational efficiency across enterprise functions. TribalScale partners with enterprise organizations to design and deploy AI-powered products, digital platforms, and transformation initiatives. Under Giel's leadership, the company's BFSI practice will concentrate on helping financial services organizations integrate artificial intelligence into core business operations while delivering measurable productivity gains and scalable technology infrastructure.

Associated Press
Jul 21st, 2026
TribalScale appoints Leo Giel as head of BFSI to drive AI transformation in financial services

TribalScale, a global AI innovation and digital transformation company, has appointed Leo Giel as Head of Banking, Financial Services & Insurance (BFSI). In this role, Giel will lead the firm's strategy and growth across financial services, focusing on commercial real estate, multifamily housing, alternative investments, private equity, lending, and institutional asset management. Giel brings over 20 years of experience building and scaling technology companies. He has previously helped organisations capitalise on emerging technologies including mobile, music streaming, and Connected TV. At TribalScale, Giel will help financial institutions develop enterprise AI strategies, deploy AI agents to automate workflows, and modernise lending, underwriting, investment, and portfolio management processes. TribalScale partners with organisations globally to build AI-powered products and enterprise transformation initiatives.

Louisiana First News
May 5th, 2025
TribalScale Launches FinScale: A New Digital Magazine Shaping the Future of Financial Services and Innovation

TribalScale launches FinScale: A new digital magazine shaping the future of financial services and innovation.

Newswire
Oct 20th, 2023
Tribalscale And Senso Ai Unveil Generative Ai Agents To Revolutionize Knowledge Work

This collaboration marks a significant milestone in the journey to empower knowledge workers and enhance enterprise productivity. . .

PressRelease.com
Aug 1st, 2023
TribalScale partners with Senso AI to unleash Generative AI technology for enhanced software customization

TribalScale partners with Senso AI to unleash Generative AI technology for enhanced software customization.