T

TribalScale

Agile digital transformation and product development

AI Product Designer

Full-TimeUpdated on 10/23/2026
No salary listed
Mid, Senior
Toronto, ON, Canada
In PersonCollaborates in person in the Toronto office.
Product & Experience DesignProduct Design

About the job

Requirements
  • Three to five years of experience in a product design or UX/UI role.
  • An AI-first mindset and comfort integrating AI tools into the workflow.
  • Experience using AI to build rapid prototypes and collect user feedback.
  • Experience building AI-native interfaces.
  • Proficiency in user experience design disciplines, including user flows, wireframes, mockups, and prototypes.
  • Strong proficiency with current design tools and software, including Figma.
  • Attention to detail, typography, and interactivity.
  • A user-centric approach throughout the design process.
  • Knowledge of current design trends and best practices.
  • Ability to collaborate with Product Managers, Engineers, and Sales.
  • Ability to guide product decisions through user testing and iterative feedback loops.
  • Ability to rapidly iterate on design prototypes and working applications.
  • Ability to produce materials for clients and developers, including user flows, wireframes, mockups, prototypes, and assets.
  • A portfolio demonstrating previous work samples.
Responsibilities
  • Understand and apply design thinking principles and user experience design strategies, using client and user feedback to enhance design outputs and applying a user-centric approach based on empirical data and design ethics.
  • Produce materials for clients and developers, including user flows, wireframes, mockups, prototypes, and assets.
  • Facilitate complex and prolonged design discovery sessions as a subject matter expert, providing recommendations to clients.
  • Anchor projects in the role’s area of expertise, lead client meetings on design-specific matters, and implement project-level solutions with minimal guidance.
  • Apply attention to detail and industry-specific best practices to ensure high-quality outputs, respond constructively to feedback, and implement changes based on work requirements.
  • Ensure design submissions meet consistently high standards by involving QA and Engineering in evaluation and setting improvement standards to reduce errors.
  • Mentor team members, provide coaching, and support their professional growth as a technical guide within the team.
  • Lead across teams and disciplines, including initiating and leading committees to analyze and improve processes.
  • Manage communication cadences with project stakeholders, present project statuses, and tailor communications to different audiences.
  • Provide and solicit constructive feedback to improve team performance and work quality.
  • Identify and implement process changes, drive improvement initiatives, and adapt to changing circumstances to meet project goals.
  • Engage in the professional community through speaking and writing to demonstrate thought leadership.
  • Understand the product’s long-term vision and challenge project scopes to align with quality standards and strategic goals.
  • Define and lead digital transformations at a strategic level.
  • Work with clients to determine their desired direction and how to achieve it.
  • Work closely with Product Managers embedded in each team or project.
  • Work with clients immersed alongside the teams, using agile XP with lean methodologies.
  • Collaborate in person with Product Managers, QA, Engineering, and Sales in the Toronto office.
  • Help guide product decisions through user testing and iterative feedback loops.
  • Rapidly iterate on design prototypes and working applications.
Desired Qualifications
  • Experience working effectively with technical specialists, Product Managers, Software Developers, and business partners.
  • Strong oral and written communication skills.
  • Ability to multitask and manage changing priorities.
  • Strong teamwork and interpersonal skills.
  • Experience in a consulting environment or presenting to senior stakeholders.
  • Experience working in news media, sports media, or mobile banking.
  • Ability to work independently and take initiative when solving unexpected problems.
  • Openness to new tools and methodologies while maintaining informed opinions about best practices.

About the company

TribalScale helps large organizations navigate the digital era by applying Agile methods to transform teams, build digital products, and incubate new ventures. Its work includes redesigning and modernizing OTT offerings for media clients so users can access breaking news and other content through digital channels. The company combines consulting, product development, and partnerships to enable enterprise-wide change—from process improvements and brand development to backend support. What sets TribalScale apart is its collaborative approach: it provides strategic guidance, mentorship, and access to a network of technology partners to accelerate delivery and growth, rather than just advice or one-off projects. The goal is to help enterprises grow their digital capabilities, launch successful products, and create/scale disruptive ideas in ways that align with their business objectives.

Company Size

11-50

Company Stage

N/A

Total Funding

$2.6M

Headquarters

Toronto, Canada

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • July 2026 Leo Giel hire targets banks, lenders, and asset managers buying AI now.
  • McCain Foods work shows measurable operations wins: higher throughput and less downtime.
  • FinScale launched in 2026, giving TribalScale cheaper lead generation and category visibility.

What critics are saying

  • Indeed reviews updated September 2026 cite massive quarterly layoffs and few new projects.
  • Accenture and IBM Consulting outspend TribalScale, crushing smaller firms in enterprise AI transformation deals.
  • If BFSI demand stalls, TribalScale’s niche consulting model faces rapid commoditization by 2027.

What makes TribalScale unique

  • TribalScale’s July 2026 BFSI hire signals a focused enterprise-AI vertical, not generic consulting.
  • Its client work spans McCain Foods, finance, and agentic platforms, showing delivery breadth.
  • FinScale and Senso AI partnerships package thought leadership with implementation and productized AI.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Mental Health Support
  • Professional Development Budget
  • Hybrid Work Options

Company News

Citybiz
Jul 21st, 2026
TribalScale names Leo Giel to lead Financial Services AI transformation practice.

TribalScale names Leo Giel to lead Financial Services AI transformation practice. July 21, 2026 TribalScale has appointed Leo Giel as head of its Banking, Financial Services & Insurance (BFSI) practice, expanding its leadership team as financial institutions accelerate investments in artificial intelligence and enterprise automation. In the new role, Giel will oversee TribalScale's strategy and growth across the financial services sector, with an emphasis on commercial real estate, multifamily housing, alternative investments, private equity, lending, and institutional asset management. The company said his focus will be helping organizations move from AI pilot projects to enterprise-scale deployments that improve operations and business performance. As AI adoption increases across financial services, institutions are looking to integrate automation into core business functions, streamline workflows, and improve decision-making while managing increasingly complex data environments. TribalScale said Giel will work with executive leadership teams to identify high-value AI use cases, modernize operating models, deploy intelligent agents, and implement technology initiatives tied to measurable business outcomes. "Artificial intelligence represents the most significant technology shift since the internet," Giel said. "The organizations that win won't simply use AI - they'll redesign how work gets done. Our mission is to help financial institutions transform AI strategy into intelligent automation, operational excellence, and sustainable competitive advantage." Giel brings more than 20 years of experience helping technology companies commercialize emerging products, expand into new markets, and build strategic partnerships. Throughout his career, he has worked with founders, chief executives, boards, and investors on growth initiatives, capital raising, and revenue expansion. TribalScale noted that he previously helped organizations capitalize on major technology shifts including mobile computing, music streaming, and connected television before turning his focus to artificial intelligence. At TribalScale, Giel will lead initiatives that help financial institutions develop enterprise AI strategies aligned with business objectives, automate operational workflows through AI agents, modernize lending and underwriting processes, enhance investment and portfolio management, and connect fragmented enterprise data into more unified decision-making platforms. "Leo has spent his career identifying technology shifts before they reshape industries," said Sheetal Jaitly, founder and CEO of TribalScale. "His ability to connect business strategy with practical AI execution makes him uniquely qualified to lead our BFSI practice. We're excited to help financial institutions unlock the next generation of growth through AI." The appointment reflects growing demand from banks, investment firms, insurers, and real estate organizations seeking to operationalize AI beyond isolated use cases. Rather than focusing solely on experimentation, many institutions are investing in technologies that can automate repetitive processes, improve customer experiences, strengthen risk management, and increase operational efficiency across enterprise functions. TribalScale partners with enterprise organizations to design and deploy AI-powered products, digital platforms, and transformation initiatives. Under Giel's leadership, the company's BFSI practice will concentrate on helping financial services organizations integrate artificial intelligence into core business operations while delivering measurable productivity gains and scalable technology infrastructure.

Associated Press
Jul 21st, 2026
TribalScale appoints Leo Giel as head of BFSI to drive AI transformation in financial services

TribalScale, a global AI innovation and digital transformation company, has appointed Leo Giel as Head of Banking, Financial Services & Insurance (BFSI). In this role, Giel will lead the firm's strategy and growth across financial services, focusing on commercial real estate, multifamily housing, alternative investments, private equity, lending, and institutional asset management. Giel brings over 20 years of experience building and scaling technology companies. He has previously helped organisations capitalise on emerging technologies including mobile, music streaming, and Connected TV. At TribalScale, Giel will help financial institutions develop enterprise AI strategies, deploy AI agents to automate workflows, and modernise lending, underwriting, investment, and portfolio management processes. TribalScale partners with organisations globally to build AI-powered products and enterprise transformation initiatives.

Louisiana First News
May 5th, 2025
TribalScale Launches FinScale: A New Digital Magazine Shaping the Future of Financial Services and Innovation

TribalScale launches FinScale: A new digital magazine shaping the future of financial services and innovation.

Newswire
Oct 20th, 2023
Tribalscale And Senso Ai Unveil Generative Ai Agents To Revolutionize Knowledge Work

This collaboration marks a significant milestone in the journey to empower knowledge workers and enhance enterprise productivity. . .

PressRelease.com
Aug 1st, 2023
TribalScale partners with Senso AI to unleash Generative AI technology for enhanced software customization

TribalScale partners with Senso AI to unleash Generative AI technology for enhanced software customization.