Events Marketing Manager
Arca
Events Marketing Manager
Arca
AI-native wealth management with advisor-led services
The ’80s are calling and its not to Gen X.
Shopping malls – once the mainstay of teens during the 1980s and 1990s – are enjoying a resurgence. And it's thanks to Gen Z shoppers who are craving in-person and social outlets over online shopping conveniences.
-USA Today, 3/26/2026.
People are getting fed up with online interactions and want to go back to cool, interesting interactions with real humans in real-life!
Arca is looking for an exceptional events marketing manager who can help us bring those events to life across design, implementation, and scale.
You’ll build and own Arca’s event marketing program. This is a senior individual contributor role on our Growth Marketing team for someone who builds events as a system: one that fills the right rooms, gives attendees an experience they can’t get anywhere else, and turns attendance into meetings with our advisors and a sustainable pipeline.
Seminars are our first proof point. Our advisors began hosting educational seminars this fall, and early results are strong. We want to reach a pace of 100 seminars per year by the end of 2027, while growing into webinars, new prospect event formats, and client appreciation experiences. You’ll turn an early, advisor-led effort into a repeatable program that scales across offices without losing what makes it work.
You’ll report to our Head of Growth and work closely with advisors, operations, compliance, growth engineering, and our seminar marketing partner. You’ll have real ownership, budget responsibility, pipeline targets, and the autonomy to decide what we run, where, and why. Expect about 25–50% travel to events, venues, and offices.
Own the seminar calendar across offices and advisors: geography, ZIP-code targeting, topics, venues, timing, and spacing between events.
Manage our seminar marketing partner end-to-end, and hold them accountable for audience quality, invitation accuracy, registration, and confirmations. Evaluate alternatives, and decide what functions we should eventually bring in-house.
Work with our advisors to build and improve the playbook: materials, room setup, presenter prep, booking meetings in the room, and attendee follow-up.
Coach advisors as presenters, and make every event better than the last.
Test and expand webinars for audiences outside our office footprints.
Lead reinvestment in a client appreciation program with small, selective experiences that make clients feel cherished, and give them a natural way to bring a friend.
Pilot new prospecting concepts with advisors and offices, such as hosted dinners, community events, and events with referring partners and centers of influence like estate attorneys and CPAs.
Define and own the event funnel: registrations, attendance, meetings booked, prospects qualified, and new client business.
Partner with growth engineering on attendance tracking, attendee imports, and lead-source accuracy, and influence how our platform handles event follow-up.
Track cost, payback, and ROI by event, location, presenter, format, and topic. Use them to decide what to scale, what to change, and what to stop.
Build business cases for new formats, secure budgets for what works, and drive continuous experimentation.
Own the in-room experience. From the venue to the welcome sign to the card attendees take home, Arca events should feel distinct, valuable, and special, and nothing like the free-dinner annuities pitch attendees sat through last month.
Partner with design to keep materials consistent across every office and format.
Bring compliance in at the brief stage, so every invitation, deck, and handout is reviewed before it reaches anyone.
Arca is a wealth management firm built from the ground up with AI. Most people get financial advice that's reactive: an annual check-in, a plan that's a document instead of a living thing, a relationship where you're one of three hundred clients your advisor is trying to remember. We think that's backwards. The kind of service that used to require a team of specialists behind you, the kind that makes you feel like the only person in the room, should be available to far more than the ultra-wealthy.
So we're building it. We're not SaaS — we are the wealth management business, rebuilding it from the inside with AI. Our platform is an Iron Man suit for advisors: it takes over the low-leverage work so they can focus on what actually requires a human, showing up with empathy, context, and judgment. Underneath, it keeps a living understanding of each client. It remembers the thing you mentioned once, six months ago. It notices when your life changes — a new job, a new kid, a market shift — and adjusts before you think to ask. You won't see the technology. You'll just notice your advisor seems to know you better than any financial professional ever has.
That's the product we're growing: client by client, on the strength of the experience itself. We started by acquiring firms managing over $1B in client assets, which gave us real advisors, real clients, and real financial outcomes to build against from day one. But acquisition was the starting line. The bet is that an advisor backed by this platform delivers something good enough that clients come to us on their own.
It's a $20T market, and we think it's ready to be rebuilt.
— Rron, CEO
Stage: Series A, $64M raised
Backed by: General Catalyst, Index Ventures, Venrock
Board & Advisors: Former CEO of Vanguard, Former CFO of Schwab, Founder of Altruist, Morgan Housel (author of The Psychology of Money)
We're small on purpose and engineering heavy: about 80% of the team is technical. We're based in NYC and hail from high growth startups like Stripe, Ramp, Rippling, Plaid, DoorDash, Glean, and Mercury.
Most of the team is fully in-office. We prefer candidates based in New York City, but we’ll consider remote candidates in the US if the fit is right. Remote team members, including this role’s direct manager, spend about one week per month on-site.
These aren’t hypothetical. We’re working on versions of all of them now.
From a dozen seminars to 100+ without losing what works. Early seminars worked because advisors ran them intentfully. Scaling them across offices, advisors, topics, and states means deciding what becomes the standard playbook, what stays local, and experimenting constantly so things don’t get stale!
Follow-up designed before the invitation goes out. An event isn’t over when the room empties. At Arca, follow-up is planned up front: booking meetings in the room, getting attendees into our platform cleanly, and making sure the advisor knows who was there and why they came.
Not the free-dinner pitch. Many attendees have sat through a seminar that was a sales pitch with a meal attached. Making an Arca event feel different, from the venue to the welcome sign to what people take home, while every piece clears compliance, is the job.
Full rooms versus booked meetings. A series can fill rooms and book no meetings. Knowing which events, offices, formats, and topics pay back, and having the conviction to cut the ones that don’t, is how the program earns more budget.
Client appreciation that makes clients feel known. Restarting our client appreciation program means deciding which experiences fit which clients, how often to host them, and how to give clients a natural way to bring a friend.
You’d cancel a series that fills rooms but books no meetings.
You notice when the welcome sign is printed on letter paper.
You see compliance constraints as part of the craft, not a hurdle.
You have an opinion about what “great” looks like, and you’re willing to argue for it.
5–8 years in event, field, or experiential marketing, including at least 3 years owning a multi-city or multi-event program end to end.
Demonstrated ownership of pipeline or revenue from events, not just attendance.
Experience managing agencies or vendors against performance targets.
Experience building an events program from zero, or rebuilding one, at least once.
Commercial fluency. You can model cost per meeting and payback, and you read the funnel before you read the guest list.
Operational precision across contracts, budgets, run-of-show, and a dozen events in flight at once.
Clear writing and presenting, and the credibility to coach advisors, from new hires to people who have been doing this for decades.
Comfort with event registration platforms, CRMs, and marketing automation tools.
Seminar or event programs in wealth management, insurance, estate planning, or other financial services.
Marketing to affluent audiences approaching or in retirement.
Experience in a regulated marketing environment, especially with direct mail.
Wealth management runs on trust, and trust is still built in person. For many families, an Arca event is the first time they meet us, and it sets the expectation for everything that follows.
Our seminars have already shown they can bring the right people into a room and start real conversations with our advisors. This role exists to turn an early, advisor-led effort into a repeatable program that scales across offices without losing what makes it work.
You’re excited by ownership, ambiguity, and building things that matter.
You hold a high bar because of what’s at stake. This is people’s real money: their retirement, their savings, and the plans they have for their families, in a highly regulated industry. “Good enough” means something different here.
You’re AI-pilled and at home with engineers. About 80% of Arca is technical, and AI runs through how we work, marketing included. You use AI tools every day, you’d rather build your own event dashboard or first-draft a run-of-show with AI than wait in a queue, and you can talk to engineers in their language.
You’d rather build than inherit. We just came out of stealth, and much of how Arca goes to market is being decided now. You’re comfortable making calls with incomplete information, putting a point of view on the table, and changing it when the evidence says so.
You’re someone people actually want to be in the room with. This is a small, tight-knit team that does its best work together, whether you’re in Flatiron, on the road at an event, or with us for a week each month. Kind, direct, and low-ego, you can give candid feedback without being an asshole, and you’re energized by this environment, not just tolerant of it.
Arca is an AI-native wealth management firm that combines high-touch human advisory with purpose-built AI infrastructure to handle repetitive back-office work. This lets advisors spend more time on client relationships and financial planning. The company serves clients with personalized, advisor-led financial services and manages over $1 billion in client assets. Its platform pairs human expertise with AI tools to automate operations, account management, and reporting, delivering tailored investment strategies and financial plans. Arca differentiates itself by integrating a dedicated AI backend with traditional wealth management, enabling scalable, personalized service at a financial advisory level. The goal is to expand access to personalized wealth management by enhancing efficiency and client-focused advice through AI-driven workflows, while growing assets under management and deepening client relationships.
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