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Duolingo

Language learning app with gamified lessons

Senior Creative Director - Marketing

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Experience in brand or creative roles, including significant time leading other creative leaders, and a proven record of shipping integrated campaigns across a wide range of budgets.
  • Ability to set a vision, influence senior stakeholders, and connect creative decisions to strategy, key performance indicators, and return on investment.
  • Track record of turning insights into iconic, culture-driving ideas and guiding multidisciplinary teams from concept to launch.
  • Strong communication and feedback skills, including simplifying complex topics, making timely and sound decisions, and bringing others along.
  • Experience managing agencies and external partners across markets and raising quality and speed.
  • Ability to work from or relocate to New York City or London, UK.

Responsibilities

  • Drive creative work across the Marketing function, ensuring it supports company strategy and advances key brand and business metrics.
  • Lead, mentor, and grow a team of creatives; set standards for craft, narrative, and taste while creating space for diverse voices and experimentation.
  • Develop end-to-end campaign concepts and guide creative direction across social, video, experiential, and partnership channels from insight through execution.
  • Partner with Brand Marketing to shape briefs, make strategic trade-offs, and deliver culturally relevant work that drives brand affinity and growth.
  • Partner with Growth Marketing to build a performance marketing creative studio that supports global user acquisition.
  • Partner with Country Marketing to lead and evolve the global agency roster and ensure scopes, standards, and handoffs produce high-quality creative worldwide.
  • Oversee creative feedback and quality across project stages, providing clear and timely decisions that maintain momentum and quality.
  • Inspire the organization with industry trends, creative references, and new platforms; define what is on-brand and how brand success is measured.

Desired Qualifications

  • Experience working with intellectual-property-led brands.
  • Global brand experience, including creative leadership across multiple regions and cultures.
  • A portfolio demonstrating high-quality craft and storytelling that generates buzz and earned media attention rather than relying on paid distribution.
  • Deep familiarity with social media and creator ecosystems, and the ability to translate cultural signals into breakthrough brand ideas.
  • Experience establishing clear creative operating mechanisms with marketing, product, and design partners.

About the Company

Duolingo

Language learning app with gamified lessons

Duolingo creates an online language learning platform that offers bite-sized, gamified lessons. It uses a freemium model: core features are free with in-app advertisements, while a premium subscription unlocks an ad-free experience and additional features. The app works by presenting short lessons that reinforce language skills through interactive exercises and rewards, designed to keep users engaged and learning daily. Compared with competitors, Duolingo leverages a very large global user base and a well-known brand, highlighted by being the most downloaded education app in App Store history and a leading education app by revenue in 2019, along with a visible emphasis on workplace culture. Its overarching goal is to make high-quality education universally accessible to people around the world.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Pittsburgh, PA
Founded
2011

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