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Publicis Groupe

Runs advertising and digital transformation services

Programmatic Trader

Performance & Paid MarketingPosted on Nov 9
Full-timeBarcelona, SpainNo salary listed

About the Job

Requirements

  • A bachelor's degree in Marketing, Advertising, Business, Communication, or a related field, or equivalent experience.
  • Two to three years of experience in programmatic advertising, preferably within a media or digital agency.
  • Hands-on experience with programmatic buying platforms and demand-side platforms such as DV360, The Trade Desk, or similar platforms.
  • A good understanding of digital media buying, targeting, optimization, measurement, and campaign performance.
  • Strong analytical skills and confidence working with campaign data and key performance indicators.
  • Advanced English proficiency, assessed during the interview process.
  • The ability to work in a detail-oriented and proactive manner in a fast-paced, collaborative environment.

Responsibilities

  • Set up, manage, and optimize programmatic advertising campaigns across different demand-side platforms and platforms.
  • Monitor campaign performance daily to ensure delivery, budget pacing, and key performance indicators are met.
  • Implement optimization strategies based on campaign performance and business objectives.
  • Analyze campaign results and identify key insights and opportunities for improvement.
  • Prepare campaign reports and communicate results and recommendations to internal teams.
  • Manage targeting strategies, including audience, contextual, behavioral, and retargeting approaches.
  • Collaborate with media planners, account teams, and other digital specialists to ensure an integrated media strategy.
  • Ensure correct implementation of tracking, pixels, audiences, and campaign configurations.
  • Stay up to date with programmatic advertising trends, technologies, formats, and platform developments.
  • Support the team in identifying testing opportunities, new formats, audiences, and optimization strategies.

Desired Qualifications

  • Experience with ad-serving and measurement tools is highly valued.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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