Full-Time

Principal Account Based Marketing Manager

Remote, United States

Posted on 8/30/2024

Dynatrace

Dynatrace

1,001-5,000 employees

Cloud observability and security platform

Enterprise Software
Cybersecurity
AI & Machine Learning

Senior

Remote in USA

Employees must reside within 45 miles of the Waltham, MA office.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Bachelor's degree in Marketing, Business Administration, related field or relevant experience.
  • 5+ years of advanced knowledge in SaaS enterprise technology marketing, preferably with a focus on ABM.
Responsibilities
  • Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program
  • Lead development of personalized content experiences and programs that resonate with decision makers at the account
  • Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts
  • Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals
  • Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM
  • Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact

Dynatrace specializes in software intelligence for cloud environments, providing a platform that combines observability and security to help businesses monitor and optimize their digital ecosystems. The platform offers complete visibility into IT environments, including application performance monitoring, infrastructure observability, and user experience tracking. Powered by the Davis AI engine, it automates problem detection and resolution, minimizing the need for manual intervention. Dynatrace operates on a subscription-based model, offering its software as a service (SaaS) to a diverse range of clients across various industries. The company differentiates itself by integrating real-time analytics and automated security responses, helping businesses protect their digital assets while simplifying cloud complexity and accelerating innovation.

Company Stage

IPO

Total Funding

$23.7M

Headquarters

Waltham, Massachusetts

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Dynatrace's integration with open standards like OpenTelemetry enhances its compatibility and appeal to a broader range of clients.
  • The company's strong financial backing, evidenced by significant investments from entities like Norges Bank, indicates robust growth potential.
  • The introduction of a Visual Studio Code extension demonstrates Dynatrace's commitment to improving developer experience and fostering innovation.

What critics are saying

  • The competitive landscape in cloud observability and security is intense, requiring Dynatrace to continuously innovate to maintain its leadership position.
  • Reliance on a subscription-based model means that economic downturns could impact client renewals and revenue stability.

What makes Dynatrace unique

  • Dynatrace's Davis AI engine automates problem detection and resolution, reducing manual intervention and setting it apart from competitors.
  • The company's unified platform combines observability and security, offering a comprehensive solution for cloud environments.
  • Dynatrace's consistent recognition by Gartner as a leader in observability platforms underscores its market dominance and reliability.

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