Principal Account Based Marketing Manager

Job Description

Do you love to create hyper-personalized experiences that captivate and engage high-value accounts? Are you a strategic marketer with a passion for building meaningful relationships? If so this 1:1 Account Based Marketing role is for you!

In this role you’ll work hand-in-hand with our Global Account Sales leaders to identify, build, and execute programs that increase our footprint with our most strategic accounts. Through personalized campaigns and compelling content, you’ll deepen relationships, drive pipeline growth, and propel these accounts to become loyal brand advocates.

What You’ll Do:

• Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program
• Lead development of personalized content experiences and programs that resonate with decision makers at the account
• Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts
• Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals
• Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM
• Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact

Employees Can Work Remotely Within the United Sates with residence 45 miles distance outside of local office.

Qualifications

Minimum Requirements:

• Bachelor’s degree in Marketing, Business Administration, related field or relevant experience. 
• 5+ years of advanced knowledge in SaaS enterprise technology marketing, preferably with a focus on ABM.

Preferred Requirements:

• Proven track record of successfully executing 1:1 ABM campaigns for global accounts.
• Strong understanding of how to use marketing technology tools like Marketo, 6Sense, Salesforce, AEM, and data analytics tools.
• Ability to work collaboratively in a cross-functional team environment, especially with sales, marketing, and customer success.
• A solid understanding of customer personas and the ability to tailor messaging accordingly.
• Strong analytical skills with the ability to interpret data and insights to drive informed marketing decisions.
• Excellent communication, collaboration, and project management skills with a can-do attitude and ability to drive initiatives across teams and regions.