Devsu

Architecture-driven modernization via living map

Content Marketing Specialist - SEO, AEO

Brand & Creative Marketing +1Confirmed live in the last 24 hours

Full-timeRemote in Colombia$14.4k - $24k

About the Job

Requirements

English writing at C1/C2 level and a portfolio of published work, ideally in B2B, technical, or developer-adjacent areas.
At least 4 years of content marketing experience with demonstrated ownership of strategy, not just execution.
Current SEO expertise, including technical and on-page SEO, and hands-on experience with tools such as Ahrefs or Semrush and Google Search Console.
Demonstrated AEO capability, a clear point of view on earning visibility and citations in AI answer engines, and supporting examples.
Disciplined use of AI content tools with a human-in-the-loop process for research, fact-checking, and editing.
Analytics fluency, including GA4 and Search Console, and ability to connect content to funnel outcomes such as MQLs and pipeline.
Community and social lead-generation experience, including building an audience organically and converting it.
Editorial rigour and self-direction, including independently owning a content calendar with a high accuracy bar.

Responsibilities

Design and run original, research-backed content, including an annual industry survey turned into a flagship report and derivative articles, social media, email, and sales enablement content.
Own SEO and AEO strategy and execution using tools such as Ahrefs or Semrush, Google Search Console, and schema or structured-data tooling; work on entity SEO, structured data, and earning citations in Google AI Overviews, ChatGPT, Perplexity, and Gemini.
Write website, landing-page, and email copy that converts, using WordPress, Webflow, or HubSpot CMS and HubSpot or an equivalent platform for email and automation.
Build and grow organic social communities on LinkedIn, Reddit, and relevant niche channels as a lead-generation channel; brief and coordinate paid social with the paid media specialist rather than running it directly.
Use AI tools to produce well-researched content while ensuring fact-checking, accuracy, and voice, especially for a regulated space.
Track performance in GA4, set content and channel priorities using data, report on results, and discontinue what is not working.
Own KPIs including organic search visibility, tracked answer-engine citations and mentions, content-sourced MQLs and pipeline, one published flagship research study each year, and community growth and engagement on priority channels.

Desired Qualifications

Working knowledge of U.S. financial institutions and their technology stack, including core banking, custom APIs, and integration layers.
Experience with survey and research design and interviewing internal subject-matter experts or customers to extract insights.
Experience with email marketing platforms such as HubSpot or Marketo and familiarity with marketing automation.
Executive ghostwriting, thought leadership, and account-based marketing content experience.
Basic multimedia skills to collaborate with a designer on content repurposing and social visuals.
Fintech or B2B SaaS domain experience.

Content Marketing Specialist - SEO / AEO

Devsu · Colombia (Remote) · Full-time · Posted 2026-09-21

Salary: USD 14,400–24,000

Workplace: remote

Department: S&M Gabriel

Description

Devsu builds custom software and engineering teams for U.S. financial institutions and fintechs, the platforms, APIs, and integration layers modern banks and lenders run on. This role owns the content engine that makes that expertise visible: research-backed thought leadership, search and answer engine visibility, and the organic community that turns an audience into a pipeline.

This is a specialist role, not a coordinator role. You'll independently design content programmes, run original research, and own SEO/AEO strategy end to end, writing credibly for a technical financial-services buyer while making that writing get found by search engines, AI answer engines, and the right people on social media. You'll use AI as a force multiplier, with rigorous human judgement on accuracy, nuance, and voice.

Responsibilities:

Design and run original, research-backed content — including an annual industry survey turned into a flagship report and spun into derivative content (articles, social media, email, and sales enablement).
Own SEO and AEO strategy and execution using tools like Ahrefs or Semrush, Google Search Console, and schema/structured-data tooling — entity SEO, structured data, and a deliberate approach to earning citations in Google AI Overviews, ChatGPT, Perplexity, and Gemini.
Write strong website, landing-page, and email copy that converts, not just informs, working across WordPress, Webflow, or HubSpot CMS and HubSpot (or equivalent) for email/automation.
Build and grow organic social communities (LinkedIn, Reddit, and relevant niches) as a lead-generation channel; brief and orchestrate paid social with the paid media specialist rather than running it directly.
Use leading AI tools to produce high-quality, well-researched content at pace, while owning fact-checking, accuracy, and voice, which is especially critical in a regulated space.
Track performance in GA4 and set content/channel priorities from the data; report on what's working and kill what isn't.
Own the KPIs the role ladders up to: organic search visibility (non-brand impressions, ranking keywords, qualified traffic), tracked answer-engine citations/mentions, content-sourced MQLs and pipeline, one published flagship research study per year, and community growth/engagement on priority channels.

Requirements

English writing (C1/C2), with a required portfolio of published work, ideally B2B, technical, or developer-adjacent.
4+ years in content marketing with demonstrated ownership of strategy, not just execution.
Strong, current SEO expertise (technical and on-page), hands-on with tools like Ahrefs or Semrush and Google Search Console.
Demonstrated AEO capability, a real, articulable point of view on earning visibility/citations in AI answer engines, backed by examples.
Fluent, disciplined use of AI content tools with a clear human-in-the-loop process for research, fact-checking, and editing.
Analytics fluency, GA4 and Search Console at minimum; comfort connecting content to funnel outcomes (MQLs, pipeline).
Community and social lead-gen experience, building an audience organically and converting it.
Editorial rigour and self-direction: owns a content calendar independently with a high accuracy bar.

Nice to Have

Working knowledge of U.S. financial institutions and their tech stack, core banking, custom APIs, and integration layers.
Experience with survey/research design and interviewing internal SMEs or customers to extract insight.
Email marketing platform experience (HubSpot, Marketo, or similar) and marketing-automation familiarity.
Executive ghostwriting/thought leadership and ABM content experience.
Light multimedia comfort to collaborate with a designer on repurposing content and social visuals.
Fintech or B2B SaaS domain exposure.

Benefits

A stable, long-term contract. Continuous Training. Private Health insurance. Flexible schedule. Work with some of the most talented software engineers in Latin America and the US, doing challenging work and world-class software for clients in the US and around the world.

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About the Company

Devsu

Architecture-driven modernization via living map

Devsu helps enterprises modernize complex software with confidence by using a living map of an organization’s architecture that stays accurate from planning through delivery. Before writing code, Devsu’s senior engineers map the entire system—dependencies, technical debt, integration points, and more—and keep that map connected to execution on Velx, their proprietary platform for architectural visibility. As the system evolves, the plan evolves with it, reducing surprises and guiding decisions based on how the system actually works today. This approach contrasts with traditional modernization plans that go stale, aiming to deliver faster results with less risk. Devsu’s goal is to enable faster, safer modernization of mission-critical systems and the creation of new digital products by embedding architectural visibility into the delivery process.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Orlando, FL
Founded: 2010

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