Director of Marketing Automation & Attribution

You are self-sufficient, detail-oriented, data-driven, and highly analytical — someone who can zoom out to architect systems and zoom in to QA a workflow step-by-step. You don’t just “run email nurtures”; you build infrastructure that makes marketing more predictable, measurable, and scalable. You are comfortable partnering with Revenue Ops and Sales to define what “good” looks like in the funnel, and you can diplomatically drive adoption of standards (naming conventions, campaign hierarchy, lifecycle rules) without slowing the business down. 

You’re also energized by ambiguous attribution problems. You like digging into why fields don’t match, why records don’t sync, and why reporting doesn’t reconcile — and you persist until there’s a clear answer and a durable fix.

Learn more about our core values and how we perform at a high level in our day-to-day work on our Culture page (https://www.shipbob.com/careers/culture/).

What you’ll do:

Own marketing automation execution across the full lifecycle

• Build and maintain multi-touch automation workflows (nurtures, operational follow-up, re-engagement, segmentation-based journeys) that ensure leads and contacts are actioned correctly and consistently. 

• Translate campaign briefs and GTM goals into executable programs in HubSpot and Salesforce, including list logic, routing rules, enrichment triggers, and QA. 

• Establish and maintain documentation so stakeholders can understand what’s running, what changed, and how to request updates (reduce institutional knowledge risk). 

Lead attribution strategy, governance, and reporting reliability (key focus)

• Own the attribution model and operational implementation using Bizible or similar tool (and the supporting field architecture in Salesforce/HubSpot), ensuring the org has a consistent approach to pipeline source, influence, and campaign contribution. 

• Diagnose and resolve attribution gaps (field mapping, sync mismatches, campaign member inconsistencies, missing touchpoints), and drive fixes through process changes and/or technical updates. 

• Partner with RevOps/Marketing Ops to standardize campaign setup and lifecycle rules so reporting is accurate and scalable (not bespoke per program). 

Improve lead management, routing, and sales handoff

• Ensure leads/contacts flow cleanly from marketing programs into sales workflows with clear ownership and minimal lead limbo (including campaign member status rigor and post-event follow-up processes). 

• Partner with demand gen, field/partner marketing, and sales teams to ensure list uploads, campaign association, and contact/account matching are consistent and fast. 

• Collaborate with teams leveraging 6sense intent signals to connect account engagement with operational routing and prioritization. 

Operate as the systems leader for marketing execution quality

• Build QA standards and checklists for workflows, campaign architecture, and measurement (naming conventions, required fields, lifecycle stages, suppression logic). 

• Drive ongoing audits of high-volume nurtures and automations; manage testing plans (subject lines, timing, personalization, segmentation) and document learnings. 

• Propose new automation and orchestration improvements that reduce manual work and increase speed-to-lead while maintaining data integrity.

What you’ll bring to the table:

Experience & technical fluency

• 10+ years in marketing automation, marketing operations, revenue operations, or lifecycle marketing in a B2B environment; experience owning end-to-end automation programs and measurement. 

• Hands-on expertise in HubSpot and Salesforce (campaign architecture, lifecycle stages, workflows, segmentation, reporting, and data hygiene). 

• Direct experience implementing and/or operating attribution tooling (strong preference for Bizible), including multi-touch attribution concepts and operational requirements. 

• Comfort working in a modern GTM stack environment (e.g., 6sense intent signals, integrated workflows, field governance, sync troubleshooting). 

Analytical rigor & systems thinking

• Strong ability to reconcile reporting across platforms and explain discrepancies clearly; you can move from “data doesn’t match” to root cause → fix → prevention. 

• Proven ability to establish scalable standards (naming conventions, required fields, governance rules) and drive stakeholder adoption. 

Ways of working

• High ownership mindset: you don’t wait for perfect inputs; you drive clarity, propose a path, and execute. 

• Strong cross-functional communication skills: you can translate stakeholder goals into technical builds and translate technical constraints back into business tradeoffs. 

• Detail orientation + reliability: you build systems that are trusted because they’re consistently correct. 

ShipBob believes in transparency while providing a competitive total compensation package with a pay for performance approach. The budgeted base salary for this role is $204,000 and in addition to base salary, this role includes the opportunity to be eligible for participation in the Company's discretionary bonus plan based on Company's plans and in accordance with Company’s policies. 

Perks & Benefits:

• Medical, Dental, Vision & Basic Life Insurance

• Paid Maternity/Parental Leave Program

• Paid Holidays & Flexible Time Off Program

• Paid Sick Leave 

• Wellness Days (1 day/quarter)

• 401K Match 

• Comprehensive Benefits Package >>> https://www.shipbob.com/careers/

• See Our High-Performing Culture >>>Check us out on Instagram (@lifeatshipbob)