Influencer Marketing – Senior Manager
Posted on 2/9/2024
Reformation

501-1,000 employees

Sustainable fashion brand with vintage-inspired designs
Company Overview
Reformation sets itself apart by seamlessly integrating sustainability into every facet of its operations, from running LA's first sustainable factory to using eco-friendly materials and transparently sharing each product's environmental impact. The company's commitment to its workforce is evident in its investment in their growth and well-being, fostering a culture that values both people and the planet. Additionally, Reformation's pioneering retail approach, which merges the best aspects of online and in-store shopping, positions it as a leader in the fashion industry.
Consumer Goods

Company Stage

Series B

Total Funding

$39.8M

Founded

2009

Headquarters

Vernon, California

Growth & Insights
Headcount

6 month growth

-8%

1 year growth

42%

2 year growth

100%
Locations
Culver City, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 7+ years experience in influencer strategy and execution
  • Subject matter expertise of influencers, contract negotiation, platforms, and digital marketing tactics
  • Experience managing a sizeable marketing budget and campaigns from execution to completion
  • Proven ability to develop meaningful influencer relationships that result in authentic campaigns
  • A strong understanding of and passion for the Reformation brand, product, customer and mission
  • Experience supporting innovative marketing plans with defined objectives on a global scale
Responsibilities
  • Own Reformation’s influencer campaigns and programming from ideation through execution to support brand awareness and product consideration
  • Serve as the primary point of contact when executing influencer campaigns and programs for internal partners and external agencies
  • Manage influencer and content creator budgets, negotiate contracts and paid activations, maintain rate cards against budget forecasts, and communicate usage rights and timelines
  • Establish and maintain strong relationships and talent pipelines with influencers and content creators to support Reformation’s product growth strategy
  • Manage influencer content brief and approval process to ensure all requirements for deliverables are met, approved, and utilized in an efficient manner
  • Analyze campaign performance against established KPIs to provide performance insights to key stakeholders and scale programs
  • Maintain an understanding of influencer marketing landscape, tools, new functionality, and innovation with an eye for future growth
Desired Qualifications
  • Health, vision, and dental insurance for eligible employees
  • Paid vacation, sick, holidays & volunteer time-off for eligible employees
  • Mission based company + casual and entrepreneurial work environment
  • Clothing discount, dog-friendly office, company events + parties and much more
  • 401K with company match