Associate – Paid Search Engine Marketing Operations

West Creek 2 (12072), United States of America, Richmond, Virginia

Associate, Paid Search Engine Marketing Operations - Performance Marketing  (Hybird)

Associate, Paid Search Engine Marketing Operations - Performance Marketing 

Role: 

The Search Engine Marketing Operations Associate will be responsible for managing marketing campaign execution for U.S. Card’s Paid SEM channel. Marketing campaign management will include activities such as new campaign launches, test launches, process improvements, and optimization across our active Paid Search programs.  The Associate will be the expert in Google/Bing/Skai and any other relevant platforms and will stay in-tune with all Paid Search updates and best practices.

How our hybrid model works
This role ishybridmeaning associates typically spend about half their time (2-3 days per week)in-person at one of our offices listed on this job posting.MondayandFridaysare enterprise- widevirtual work days.Tuesday, Wednesday and Thursdayare in-person days for associates to spend time together working in our beautifully-designed team areas.

Responsibilities:

• Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization

• Daily management of search campaigns from planning & execution to analysis and reporting

• Carry out campaign management tasks including: optimization, budget control, and forecasting

• Develop and execute campaign testing, including: ad copy, landing page, audience, and channel expansion testing

• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute SEM strategies end to end

• “Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools

• Solid understanding of performance marketing, conversions, and online customer acquisition

• Ability to work with high-performing teammates, as well as partners across the enterprise

• Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics

Basic Qualifications:

• Bachelors’ degree or Military experience

• At least 2 years of experience in Paid Search Engine Marketing 

• At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms

• At least 1 year of experience analyzing and evaluating campaign performance

• At least 1 year of experience in project management

Preferred Qualifications:  

• At least 2 years of experience in project management

• At least 1 year of experience in product development

• At least 1 year of experience using Skai

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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