Simplify Logo

Full-Time

Head of Growth Marketing

Updated on 6/25/2024

Point

Point

201-500 employees

Provides home equity investments without monthly payments

Real Estate

Compensation Overview

$159k - $239kAnnually

Senior

Palo Alto, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Google AdWords
Marketing
Data Analysis
Requirements
  • Several years of experience driving growth via paid acquisition marketing channels
  • Experience marketing high-consideration products/services
  • Consumer finance experience is a plus
  • Extensive experience owning various channels, especially Google Ads
  • Experience scaling direct mail and Facebook is ideal
  • Results-oriented with a strong ownership mentality
  • Highly analytical and data-driven
  • Strong marketing intuition and creativity
  • Strong leadership abilities
Responsibilities
  • Own our acquisition strategy and drive growth by launching, scaling, and managing various marketing channels
  • Facilitate continual, high-velocity experimentation; test and optimize new marketing strategies, ad creative, etc.
  • Work cross-functionally with product and sales to optimize the full customer funnel via focused testing
  • Work with analytics to measure the effectiveness of channels with the goal of driving incrementality while staying within ROI constraints
  • Build and manage a team of bright, experienced growth marketers

Point is a leader in the burgeoning fintech space, specializing in Home Equity Investments (HEI) that allow homeowners to tap into up to $500,000 of their home equity without the need for monthly payments or perfect credit. This company offers a unique financial solution backed by some of the industry's most respected investors, including Andreessen Horowitz. The fast-paced and innovative culture at this workplace attracts top talent who are eager to drive change and simplify financial intricacies for homeowners.

Company Stage

Series C

Total Funding

$255.4M

Headquarters

Palo Alto, California

Founded

2015

Growth & Insights
Headcount

6 month growth

1%

1 year growth

19%

2 year growth

28%

Benefits

Competitive compensation

Medical, dental, & vision premiums

FSA & HSA

Flexible remote & onsite work policy

Unlimited PTO

Parental leave

401(k)

Cell phone stipend

Internet stipend