Simplify Logo

Full-Time

Head of Growth Marketing

Posted on 5/22/2024

Point

Point

201-500 employees

Provides cash access through home equity

Consulting
Fintech
Financial Services
Real Estate

Compensation Overview

$159k - $239kAnnually

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Google AdWords
Marketing
Data Analysis
Requirements
  • Several years of experience driving growth via paid acquisition marketing channels
  • Extensive experience owning various channels, especially Google Ads
  • Results-oriented with a strong ownership mentality
  • Highly analytical and data-driven
  • Strong marketing intuition and creativity
  • Strong leadership abilities
Responsibilities
  • Own our acquisition strategy and drive growth by launching, scaling, and managing various marketing channels
  • Facilitate continual, high-velocity experimentation; test and optimize new marketing strategies, ad creative, etc.
  • Work cross-functionally with product and sales to optimize the full customer funnel via focused testing
  • Work with analytics to measure the effectiveness of channels with the goal of driving incrementality while staying within ROI constraints
  • Build and manage a team of bright, experienced growth marketers

Point.com provides financial services that allow homeowners to access cash by leveraging their home equity without the need for monthly payments, income verification, or a perfect credit score. Their model is based on a partnership approach, meaning they do not take ownership of the home but instead share in its value. Homeowners maintain full control of their property and can unlock funds for various needs, such as eliminating debt or funding large expenses. When homeowners sell their home, buy back their equity, or refinance, Point.com receives a share of the proceeds. This approach differentiates Point.com from traditional lenders, as they focus on providing flexible solutions tailored to individual financial situations. The company's goal is to help clients achieve financial freedom while offering exceptional customer service, as evidenced by their positive reviews on Trustpilot.

Company Stage

Series C

Total Funding

$255.4M

Headquarters

Palo Alto, California

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $141 million securitization deal with Atalaya Capital Management highlights Point.com's strong financial backing and growth potential.
  • Raising $115 million in Series C funding, backed by Prudential Financial, indicates robust investor confidence and the potential for significant expansion.
  • Point.com’s innovative model provides homeowners with flexible financial solutions, potentially attracting a broad customer base seeking alternatives to traditional loans.

What critics are saying

  • The recent job cuts at Point.com could indicate underlying financial or operational challenges, potentially affecting employee morale and company stability.
  • The competitive landscape in the financial services sector may pressure Point.com to continuously innovate to maintain its unique market position.

What makes Point unique

  • Point.com offers a unique financial solution by allowing homeowners to access home equity without monthly payments, income requirements, or perfect credit scores, unlike traditional lenders.
  • Their partnership model, where they share in the home's value without adding themselves to the title, sets them apart from other equity release solutions.
  • Point.com’s strong emphasis on customer service, as evidenced by positive Trustpilot reviews, further differentiates them in the financial services market.

Benefits

Competitive compensation

Medical, dental, & vision premiums

FSA & HSA

Flexible remote & onsite work policy

Unlimited PTO

Parental leave

401(k)

Cell phone stipend

Internet stipend

INACTIVE