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Fenwick & West

Full-service law firm for technology startups

Marketing Platform Manager

Full-TimeUpdated on 10/23/2026
$115k - $172.8k+ Discretionary bonus
Senior, Expert
Bachelor's
Boston, MA, USA+6 moreMore locations: Seattle, WA, USA | California, USA | Santa Monica, CA, USA | Washington, DC, USA | San Francisco, CA, USA | New York, NY, USA
HybridHybrid work from home and a designated U.S. office; in-office frequency is guided by business needs and department directives.
Growth & MarketingGrowth Marketing

About the job

Requirements
  • Independently diagnose sync and integration issues across the marketing technology stack and determine when and how to escalate to vendors, administrators, or internal technical partners.
  • Have advanced knowledge of Marketo, including creating campaign automations, updating and creating templates, maintaining database cleanliness, and maintaining data syncs between systems.
  • Have working knowledge of Salesforce, particularly integration points and sync troubleshooting.
  • Have experience with an events platform and its integrations.
  • Have 8+ years of advanced administrative experience with email marketing platforms, system integrations, and AI-enabled workflow automation.
  • Have a bachelor's degree in Marketing, Information Systems, Information Technology, or a related field, or an equivalent combination of education and experience.
Responsibilities
  • Serve as the primary administrator of the email marketing platform by building and fulfilling email campaign requests, creating and maintaining templates, and sending alerts.
  • Design and implement forms and automation sequences for email and web campaigns.
  • Own segmentation, lead scoring, and A/B testing to optimize campaign performance.
  • Maintain platform data integrity and ensure accurate, reliable synchronization with Salesforce and other connected systems.
  • Ensure the platform, emails, forms, and related tools function as expected.
  • Track and report platform KPIs, including send volume, deliverability, open and click rates, bounce rates, and conversion attribution, and surface trends and issues to stakeholders.
  • Ensure email marketing activities comply with CAN-SPAM, GDPR, CCPA, and applicable data privacy regulations, including unsubscribe processing, consent tracking, and data retention.
  • Troubleshoot platform-side synchronization and communication issues across the marketing technology stack.
  • Partner with system administrators, vendors, and the firm's solutions engineer to resolve diagnosed issues.
  • Own platform-side troubleshooting for the events platform and its integrations, and serve as the Events team's primary resource for sending or synchronization issues.
  • Maintain data governance standards across connected systems, including accurate and consistent field mappings, synchronization rules, and data definitions.
  • Assist the CRM team with Salesforce issues traced to the digital technology platform side of an integration.
  • Anticipate and independently resolve intermediate-level problems, and develop and advocate for practical solutions.
  • Work with outside vendors and consultants to maintain and enhance firm-wide marketing technology.
  • Participate in platform evaluations and vendor selection processes, as appropriate.
  • Design, build, and maintain AI-enabled agentic workflows that automate tasks across the platforms within the role's scope.
  • Identify opportunities for agentic automation to replace manual, repetitive work in the marketing technology stack, and build the necessary tooling.
  • Maintain and iterate on agentic tools as platforms, data, and firm processes evolve.
Desired Qualifications
  • Familiarity with digital KPIs and reporting platforms; Power BI and/or Databricks experience is preferred.
  • Experience building or configuring AI agents or LLM-based workflow tools, such as Claude, ChatGPT, or similar.
  • Law firm or professional services marketing technology experience is strongly preferred.
  • Ability and curiosity to identify areas for platform improvement or optimization.

About the company

Fenwick & West is a law firm that guides tech and life sciences companies and their investors through every growth stage, from early funding rounds to global public enterprises. It provides a full range of legal services, including patent work, corporate, IP, and regulatory guidance, delivered by a team of lawyers, patent agents, engineers, and scientists who serve clients worldwide. Its experience comes from Silicon Valley origins and a large, specialized staff, with awards from Law360 and rankings from Chambers that highlight its deep technical skill and sector focus. The firm differentiates itself by combining technical depth with legal breadth across startups to mature companies, all aimed at helping innovators advance and redefine what’s possible. Fenwick’s goal is to support clients in turning ideas into scalable, compliant, and protected businesses while navigating complex legal landscapes.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

$289.5M

Headquarters

Mountain View, California

Founded

1972

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Simplify's Take

What believers are saying

  • Fenwick added 18,200 square feet in Manhattan in June 2026.
  • The firm keeps landing visible technology and life sciences clients across major markets.
  • More than 1,000 professionals support growth across Silicon Valley, San Francisco, Seattle, and Washington, DC.

What critics are saying

  • FTX victims seek $525 million, with a February 2026 settlement threatening reputational damage.
  • Bankruptcy examiner findings tie Fenwick to FTX structures, shell entities, and backdated agreements.
  • Existential risk: FTX litigation plus malpractice findings could trigger client defections and insurance strain.

What makes Fenwick & West unique

  • Fenwick serves 1,500+ VC-backed companies and 100+ unicorns in 2026.
  • September 2026 SiMa.ai deal shows strength in AI and venture financings.
  • June 2026 New York expansion to 72,800 square feet signals elite demand.

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Benefits

  • Health Insurance
  • Health Savings Account/Flexible Spending Account
  • Wellness Program

Company News

Fenwick & West
Sep 30th, 2026
Down the gradient ep. 2 - getting it right: AI safety, trust, and adoption.

Down the gradient ep. 2 - getting it right: AI safety, trust, and adoption. AI safety isn't just a technical challenge; it's a human one shaped by developmental science, civic infrastructure, and the people building at the frontier. During New York Tech Week, Fenwick hosted Women Shaping the Future of AI, a cross-sector panel exploring how women are shaping the next phase of AI across platforms, capital, safety, and public infrastructure. Fenwick's Melanie Jolson and Adine Mitrani were joined by Dr. Allison Mishkin, child safety + wellbeing product policy lead at OpenAI; Dr. Gal Noyman-Veksler, partner at Lionbird Ventures; and Stacey Matlen, senior vice president of innovation at Partnership for New York City. This episode is the first part of the conversation and explores building AI safety protocols for children, New York City's framework for evaluating civic technology, safety and equity in health tech investing, and the role women are playing in AI adoption. Listen above or on:

Fenwick & West
Sep 22nd, 2026
Fenwick honored as a 2026 California Powerhouse by Law360.

Fenwick honored as a 2026 California Powerhouse by Law360. Law360 has named Fenwick a 2026 California Powerhouse, recognizing the firm's market-leading impact on the financings, transactions, and litigation that drive one of the world's largest economies. Read Law360's profile with partners Michael Brown, Doug Cogen, and Jedediah Wakefield below.

USA Herald
Aug 19th, 2026
Stripe to acquire OpenRouter in roughly $7.5 billion bet on AI's future.

Stripe to acquire OpenRouter in roughly $7.5 billion bet on AI's future. 0 Comments Payments giant Stripe just made one of its boldest moves yet, reaching beyond its familiar territory of processing transactions and into the fast-moving world of artificial intelligence infrastructure. The company announced Wednesday it has agreed to acquire AI routing platform OpenRouter, a deal that reportedly carries a price tag around $7.5 billion and has three law firms steering the transaction through to close. Why Stripe wants an AI traffic cop. In its deal announcement, Stripe framed the acquisition as a natural extension of its existing playbook rather than a departure from it. The company said OpenRouter will expand its AI capabilities well beyond payments and billing, layering new functionality on top of the tracking and billing tools Stripe has already built for businesses. What OpenRouter actually does. Think of OpenRouter as a switchboard operator for artificial intelligence: it gives businesses access to hundreds of different AI models through a single platform, automatically directing each request to whichever model best balances cost, speed and performance - sparing companies the headache of juggling multiple AI providers on their own. Stripe said the platform already counts major names among its users, including Nvidia, Zoom and Lovable. The price tag, confirmed quietly. Stripe itself declined to disclose financial terms publicly, and OpenRouter did not respond to a request for additional information. But a person familiar with the transaction confirmed the purchase price sits at roughly $7.5 billion - a figure that underscores just how much value the market now places on AI infrastructure plays, even ones that don't manufacture chips or build foundation models themselves. A play for cost efficiency. According to Stripe's announcement, folding OpenRouter into its ecosystem will help customers cut their AI spending by intelligently matching each request to the most cost-effective model capable of handling it - building directly on Stripe's existing tools for tracking and billing AI usage, rather than replacing them. The strategic vision. Stripe framed the combination as addressing both sides of the profitability equation at once. "Together, Stripe and OpenRouter will be able to help companies manage both sides of profitability in the AI era: maximizing revenue and efficacy while minimizing costs," the company said in its announcement - a pitch aimed squarely at businesses trying to harness AI without watching their budgets spiral out of control. The legal team guiding the deal. Fenwick & West LLP is representing Stripe in the transaction, with a team led by Ken Myers and Victoria Lupu steering the acquisition through what promises to be one of the more closely watched AI-adjacent deals of the year.

LawFuel
Aug 4th, 2026
Fenwick named Technology Law Firm of Year at Global M&A Network awards.

Fenwick named Technology Law Firm of Year at Global M&A Network awards. Fenwick was again named Americas Technology Law Firm of the Year at Global M&A Network's M&A Atlas Awards program for the Americas region. Since 2015, the group has recognized Fenwick's preeminence in tech industry M&A. Informatica's $8 billion acquisition by SalesForce, which Fenwick advised, earned M&A Deal of the Year (Large). Fenwick also represented SoundHound AI in its acquisition of Interactions, which was named AI-Enabled Deal of the Year. The M&A Atlas Awards recognize the achievements of successful dealmakers, outstanding firms, and the best growth-delivering transactions. To learn more about the awards, visit the Global M&A Network website. About Fenwick. Fenwick is a leading law firm, purpose-built to guide visionary tech and life sciences companies and their investors through every stage of growth, from startups securing their first round of funding to leading publicly traded global enterprises. As one of Silicon Valley's original legal practices, today we have over 600 lawyers, patent agents, engineers, and scientists serving clients all over the world. Named 2024 Practice Group of the Year for both Life Sciences and Technology by Law360, we are consistently ranked a Chambers first-tier firm for delivering the deep experience and technical skill that help innovators at the forefront of their industries shatter boundaries and redefine what's possible. LawFuell's editors select and publish the most relevant and up-to-date information about lawyers and law firms for LawFuel on a daily basis from the most reputable and independent sources available.

Startup Rise Asia
Jul 3rd, 2026
Slice raises $7M seed led by TLV Partners for global equity compliance platform

Slice, a global equity management and compliance platform, has secured $7 million in seed funding led by TLV Partners. R-Squared Ventures, Jibe Ventures, law firms Wilson Sonsini Goodrich & Rosati and Fenwick & West, plus several angel investors also participated. Founded by Maor Levran, Aviram Berg and Yoel Amir, Slice ensures employee equity grants comply with each country's tax laws and regulations. The platform integrates with HR, security and equity management systems to help companies manage equity compensation plans whilst avoiding financial penalties. The funding will expand the platform's functionality and support marketing initiatives in the US and Europe. Levran noted that individual fines from compliance mistakes can exceed $200,000, highlighting the platform's importance for companies managing global equity programmes.