Regional Strategy Lead - Asia/Sea

Overview

The Regional Strategy Director for Asia/SEA is a pivotal leadership role responsible for driving strategic excellence across Asia/SEA on the OneMars team. Acting as a connector between global strategic intent and local execution, this individual will partner closely with Segment Leads and Planning Teams to shape future-facing brand strategies, build scalable frameworks, and drive multi-market cohesion.This role is integral to elevating the strategic backbone of OneMars Asia/SEA, governing performance benchmarking, codifying best practices, and ensuring consistent alignment with Mars’ global vision—while enabling creative and media integration at the campaign and annual planning level.

Responsibilities

Regional Strategic Blueprinting

• Partner with AMEA Segment Leads to co-develop regional strategic blueprints, including frameworks for:
  • Connected Identity (e.g., Growth Cohorts)
  • Category Entry Points
  • Brand Experience Architecture
  • Integrated Intelligence-led Content Strategies
• Align with global strategy to localize and implement brand frameworks across regional markets while honoring local nuances.

Multi-Market Planning & Growth Identification

• Lead regional multi-market planning efforts across Asia/SEA.
• Identify white space and growth opportunities, leveraging data and insights to inform prioritization.
• Harmonize regional campaign execution when scale efficiencies apply.

Strategic Governance & Best Practices

• Govern the strategic backbone through codified processes, benchmark tracking, and knowledge sharing using Marcel and other internal systems.
• Ensure fidelity to global standards while providing room for regional innovation.

Creative & Media Integration

• Serve as a strategic bridge between media and creative teams, ensuring alignment between media strategies and creative development.
• Contribute to the development of strategic inputs for creative briefs and campaign planning.
• Co-lead or support annual brand planning and campaign briefings with local teams and creative/media partners.

Cross-Functional & Cross-Market Collaboration

• Collaborate closely with Planning Teams, Segment Leads, and Orchestration Lead to embed strategy into operational workflows.
• Actively support cross-agency collaboration, ensuring integrated delivery across PESO channels and capability teams.

Stakeholder Engagement & Global Alignment

• Partner with global strategy and business leads to maintain strategic consistency and vertical alignment across the Mars ecosystem.
• Facilitate knowledge flow between global, regional, and local stakeholders, creating an environment of co-creation and continuous improvement.

Qualifications

• 10+ years of experience in marketing, brand strategy, integrated communications, or regional planning roles, with 5+ years in senior APAC/SEA strategic leadership.
• Strong capability in both upstream strategic thinking and downstream operational execution.
• Proven experience leading multi-market brand and communication strategies, preferably in the FMCG or consumer brand category.
• Familiarity with Connected ID, audience frameworks, brand architecture, and digital media strategy.
• Strong experience in integrated agency environments (creative + media) and managing PESObased strategic campaigns.
• Adept at navigating matrixed organizations with multiple stakeholders and priorities.
• Highly collaborative, with a proactive, solutions-first mindset and the ability to synthesize complexity into compelling strategies.
• Excellent written and verbal communication skills, with proven experience presenting strategies to C-suite clients and global stakeholders.
• Deep cultural fluency and agility in working across diverse markets and organizational structures.

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance