Director of Product Marketing
Posted on 1/12/2024
INACTIVE
Craft

51-200 employees

Holistic company profiles
Company Overview
Craft is a supplier intelligence company helping organizations accelerate data-informed business decisions. Their unique, proprietary data platform enables supply chain and procurement professionals to discover, evaluate, and monitor suppliers and create stronger supply chain resilience by tracking thousands of real-time signals across millions of companies globally. The company provides comprehensive, complete supplier data and intuitive software tools delivering best-in-class monitoring and insight into global supply chains and market intelligence, as well as facilitating better and more proactive decisions that minimize disruptions and risk.
Data & Analytics
Aerospace

Company Stage

Series B

Total Funding

$44M

Founded

2014

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-3%

2 year growth

60%
Locations
Austin, TX, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Marketing
CategoriesNew
PR & Communications
Product Marketing
Product
Growth & Marketing
Requirements
  • MBA preferred and BA/BS degree required
  • At least 5 years experience in Enterprise/SaaS Software
  • Domain expertise in supply chain, procurement, risk solutions, manufacturing, aerospace & defense, or federal government
  • Technical understanding of SaaS, AI, Alerts, data-driven solutions
  • Strong people management skills and experience
  • Extremely organized and meticulous
  • Superb verbal and written communication skills
  • Experience with creating business outcome-based messaging
  • Experience launching Cloud/SaaS solutions
  • Strong presentation and spokesperson skills
  • Enthusiasm for a fast-growing start-up environment
  • Ability to create comprehensive product marketing plans and execute against defined set of KPIs
Responsibilities
  • Drive marketing strategy and messaging framework
  • Work with sales on persona-based messaging and customer journey
  • Create product collateral, case studies, and demo/product videos
  • Work with Demand Gen to create demand generation integrated programs
  • Provide subject matter expertise and logistical support for events and webinars
  • Maintain website content and expand to support new segments, use cases, personas, and product launches
  • Manage product launches with relevant marketing content, GTM, sales enablement, PR and communications
  • Partner with product team to deliver market/product requirements and overall market opportunity
  • Research and stay up to speed on competition and the overall market
  • Create and maintain analyst relations and engage strategically with analysts
  • Collaborate with marketing communications for PR and thought leadership strategy
  • Work with partners to create unique and differentiated GTM strategies
  • Be a spokesperson with customers, partners, the press, and industry analysts
  • Recruit and lead a team of product marketers