Lead Generation Specialist

Salary Range: 45000 to 45000 (Currency: USD) (Pay period: per-year-salary)

Marketing & Lead Generation

Own lead generation across assigned communities, with an expectation of generating 500+ new leads per month.
Develop and execute marketing efforts designed to consistently generate new prospect interest and inquiries.
Post new and updated listings daily on Facebook Marketplace and all assigned ILS platforms.
Proactively identify additional opportunities and marketing channels that can increase lead volume.
Develop community-specific marketing campaigns based on available inventory, pricing, promotions, and local market conditions.
Monitor marketing performance and adjust strategies, listings, messaging, and campaigns based on results.
Maintain a consistent pipeline of new prospects across assigned communities.

Listing Preparation & Content

• Coordinate with community managers and Sales & Leasing Agents to obtain current, high quality photos of available homes.
• Edit and prepare photos so each listing is market ready and consistent with Havenpark's presentation standards.
• Write clear, engaging listing copy and narratives designed to generate interest and inquiries.
• Keep listings accurate, compelling, and up to date as inventory, pricing, and promotions change.
• Regularly refresh and improve listings that are not generating sufficient activity.

Performance & Reporting

Generate 500+ new leads per month across assigned communities, depending on available inventory.
Target an approximately 50% lead-to-appointment conversion rate.
Meet weekly and monthly expectations for lead generation, response time, appointments set, and appointment conversion.
Track lead sources, marketing activity, response times, appointments, and outcomes in the CRM or lead management system.
Regularly report on lead generation activity, pipeline health, appointment conversion, and marketing performance.
Identify which marketing efforts are producing results and quickly adjust or replace efforts that are underperforming.

How We’ll Measure Success

500+ new leads generated per month across assigned communities.
Approximately 50% of generated leads converted into scheduled appointments.
Consistent, proactive marketing that creates new leads rather than relying solely on existing or inbound lead flow.
Daily posting and listing maintenance across all assigned communities.
Fast and consistent response times across Facebook Marketplace, ILS platforms, and other lead channels.
A steady flow of scheduled appointments, with a strong focus on appointments that prospects keep, handed off to Sales & Leasing Agents.
Continuous improvement of marketing based on lead volume, source performance, and conversion results.

What You Bring

Demonstrated experience successfully generating leads through digital marketing, online listings, prospecting, or similar marketing efforts.
A proven ability to create and execute marketing efforts that produce measurable lead volume.
Experience in digital marketing, lead generation, business development, inside sales, or a similar role.
Skilled at editing photos and writing engaging, accurate listing copy.
Working knowledge of Facebook Marketplace and online listing service (ILS) platforms; manufactured housing or real estate experience is a plus.
Strong written and verbal communication skills, with the ability to respond quickly and professionally to prospects.
Comfortable engaging, collecting contact information from, and converting prospects into scheduled appointments.
Highly organized and able to manage marketing, lead flow, and listings across multiple communities simultaneously.
Comfortable working independently while staying closely coordinated with community teams and Sales & Leasing Agents.
Experience with CRM or lead management tools preferred.
Comfortable working in a performance-driven environment where lead generation and appointment conversion are measured consistently.

If you get a charge out of turning cold scrolls into warm leads — and warm leads into appointments people actually keep — we want to talk to you. Apply today and help us connect more families with a home, and a community, they're proud to call their own.