Remote in UK+2 moreMore locations: Remote in United Arab Emirates | Dubai - United Arab Emirates
RemoteOption to relocate to Dubai after the probation period.
Growth & MarketingGrowth Marketing
About the job
Requirements
At least 3 years of experience in lead generation, digital marketing, or demand generation.
Proven experience in the technology industry, particularly with customer relationship management, Salesforce, software as a service, or similar environments.
Strong knowledge of Salesforce customer relationship management, artificial intelligence-driven lead generation tools such as Amplemarket and ZoomInfo, and marketing automation.
Hands-on experience with Google AdWords, LinkedIn advertising, and search engine optimization.
Expertise in data-driven marketing, campaign performance tracking, and conversion optimization.
Strong understanding of business-to-business sales funnels and outbound and inbound lead generation.
A strategic, data-driven approach to marketing.
The ability to build processes from scratch and execute them hands-on.
Project management and execution skills.
Communication and stakeholder management skills.
Responsibilities
Design and implement a scalable lead generation system to acquire customers in multiple regions.
Develop and manage multi-channel campaigns using search engine optimization, paid advertising, LinkedIn, and artificial intelligence-driven prospecting.
Use artificial intelligence-based lead generation platforms such as Amplemarket, ZoomInfo, Apollo.io, or similar tools to optimize prospecting and outreach.
Oversee Google AdWords, pay-per-click campaigns, and targeted paid advertising strategies.
Build and maintain a lead management system within Salesforce customer relationship management, structuring data for automation and conversion tracking.
Implement and optimize marketing automation platforms such as HubSpot, Pardot, Marketo, or similar tools for automated email and drip campaigns.
Use artificial intelligence-driven tools for automated outreach, personalized email campaigns, and customer targeting.
Develop and execute search engine optimization strategies to improve online visibility and organic lead acquisition.
Optimize website landing pages and content strategy for lead conversion.
Manage and improve LinkedIn marketing campaigns, including outreach and sponsored advertisements.
Track key lead generation performance indicators and optimize performance and return on investment.
Implement lead scoring and segmentation models to identify high-converting prospects.
Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
Use artificial intelligence-powered analytics and automation to continuously optimize lead generation efforts.
Work closely with the sales team to align lead generation strategies with revenue goals.
Coordinate with content marketers and designers to create assets that drive engagement.
Lead the implementation of account-based marketing strategies targeting high-value clients.
Location: Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period Company: Kompetenza Department: Marketing & Sales Reports To: Sales Director
About Kompetenza
Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.
Role Overview
We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.
This is an exciting opportunity to build a lead generation engine from the ground up, working with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.
Key Responsibilities
1. Lead Generation Strategy & Execution
Design and implement a scalable lead generation system to acquire customers in multiple regions.
Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting.
Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach.
Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.
2. CRM & Marketing Automation Infrastructure
Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking.
Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.
Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.
3. Digital Marketing & SEO Optimization
Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
Optimize website landing pages and content strategy for lead conversion.
Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads.
Track key lead generation KPIs, ensuring performance optimization and ROI maximization.
4. Data-Driven Optimization & Analytics
Implement lead scoring and segmentation models to identify high-converting prospects.
Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
Use AI-powered analytics and automation to continuously optimize lead generation efforts.
5. Collaboration & Leadership
Work closely with the sales team to align lead generation strategies with revenue goals.
Coordinate with content marketers and designers to create compelling assets that drive engagement.
Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.
key Requirements
Must-Have Skills & Experience
✔ 3+ years of experience in lead generation, digital marketing, or demand generation. ✔ Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar). ✔ Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation. ✔ Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization. ✔ Expertise in data-driven marketing, campaign performance tracking, and conversion optimization. ✔ Strong understanding of B2B sales funnels and outbound/inbound lead generation.
Soft Skills & Personality Traits
✔ Strategic thinker with a data-driven mindset. ✔ Proactive and hands-on – able to build processes from scratch. ✔ Excellent project management and execution skills. ✔ Strong communication and stakeholder management skills.
Why Join Kompetenza?
✅ Build a lead generation machine from the ground up – an exciting opportunity to create a scalable system. ✅ Work with cutting-edge AI and automation tools to optimize sales outreach. ✅ High earning potential – competitive salary with performance-based commission. ✅ Remote work flexibility with a global team.