PepsiCo

Makes salty snacks, sodas and sports drinks

Trade Marketing Manager - MTI and Traditional Trade

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeJakarta, IndonesiaNo salary listedIn-person

About the Job

Requirements

A university degree is required; a degree in Marketing or Business is preferred.
Four to five years of relevant work experience in an FMCG environment is required, preferably in Channel and Category, Key Account, or Brand.
Knowledge of Trade, Shopper, and Channel and Category fundamentals is required.
Ability to work comfortably with numbers, develop assumptions based on findings, and work with ambiguity is required.
Ability to develop and manage overall project plans, identify and monitor resources including budget and people, and ensure seamless implementation is required.
Ability to present data and insights clearly and concisely, prepare presentation decks, articulate research findings, and gain alignment from key stakeholders is required.

Responsibilities

Build a year plan to deliver the annual sales volume target within the assigned channel, including trade activities and distribution-driving initiatives.
Manage end-to-end Shopper and Trade Marketing for the PepsiCo brand portfolio in Indonesia by executing brand activation programs and working closely with the Commercial and Marketing teams.
Translate snack brand strategies into channel and category programs and activities that support volume growth and share ambitions, and deliver the in-store picture of success by channel and product category.
Facilitate the development of Joint Business Plans and Annual Operating Plans, and align with internal teams to ensure planning and execution.
Develop communications and content for snack brands to influence consumer behavior; coordinate advertising development from consumer insight identification through final asset testing and deployment; and localize suitable global or regional content with the Marketing team.
Develop a promotional calendar to drive profitable incremental growth for the snack portfolio using local agencies and partners, and ensure timely, complete execution.
Evaluate promotions before and after execution, recommend corrective actions to the Sales Manager, and communicate results to the field to guide improvements.
Comply with PEP control processes for trade spending.
Collect and provide promotion sales results and feedback to improve future plans.
Develop shopper activities to increase baseline sales over previous years.
Manage merchandising strategy and direction, including permanent point-of-sale material display recommendations and planogram solutions aligned with POP vision, objectives, and brand vision, working with the Head of Trade Marketing and Head of Marketing/CDT.

Desired Qualifications

Relevant work experience in an FMCG environment, preferably in Channel and Category, Key Account, or Brand.
A degree in Marketing or Business.

Overview

Build strong year plan to deliver the annual sales volume target within assign channel.

To manage end-to-end Shopper/Trade Marketing for PepsiCo Brand Portfolio in Indonesia by executing winning brand activation programs and working closely with the Commercial and Marketing team

To translate PepsiCo Snack brand strategies into well-defined Channel & Category programs & activities to support the achievement of volume growth and share ambition & bring to life PepsiCo’s in-store picture of success per channel, per product category

Responsibilities

Grow Volume and Distribution

Build strong year plan to deliver the annual sales volume target which include trade activities related and distribution drive initiatives.
Facilitate building of Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal team to ensure flawless planning and execution.

Marketing Campaign Development and Execution

Development of communications and content around PepsiCo Snack brands that influence consumer behavior. Coordinate advertising development, from identification of consumer insight to testing of final assets and deployment. Also, localize any global/regional content which is available and meets the brand’s strategic imperative by working closely with Marketing team

Monitor Trade Promotion Executing Plans

Led the process of developing a Promotional Calendar which drives profit accretive incremental growth for Snack Portfolio by utilizing local agencies and partners. Ensure the execution of the calendar on time & In-Full.
Conduct pre & post-execution evaluation of promotions, recommend correction action to Sales manager, and communicate the final result to the field for improvement actions
Comply with PEP control processes for Trade Spends
Collect and provide the promotion results (sales results and feedback) to improve future plans
Shopper Marketing: Develop shopper activities to increase baseline sales over previous years. Manage the development of merchandising strategy/direction, including permanent POSM (point-of-sales material) display recommendations, and planogram solutions in line with POP Vision & Objectives and brand vision & objectives working closely of Head of TM & Head of Marketing/CDT

Qualifications

University degree, Marketing/Business degree is a preference
4 - 5 years relevant work experience in an FMCG environment, preferably in Channel & Category/Key Account/Brand
Knowledge of Trade/Shopper/Channel & Category Fundamentals is a must
Analytical Skills - Can work comfortably with numbers and developing assumptions based on findings and ability to work with ambiguity
Project Management - Can develop and manage overall project plans (identifying & monitoring resources: budget and people) ensuring seamless implementation
Communication Skills - Can present data/ insights in clear, concise and impactful way (crafting of presentation decks and articulating research findings); Attains alignment from key stakeholders

About the Company

PepsiCo

Makes salty snacks, sodas and sports drinks

PepsiCo makes snack foods and soft drinks that supermarkets, convenience stores and restaurants sell around the world. It owns some of the most familiar grocery brands, including Lay's and Doritos chips from its Frito-Lay division and Pepsi, Mountain Dew and Gatorade on the drinks side, along with Quaker oats and cereals. The company runs its own plants and distribution network and earns most of its money selling finished products to retailers and foodservice customers, while partner bottlers produce some of its drinks under license. PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and is headquartered in Purchase, New York.

Company size: 10,001+
Company stage: IPO
Headquarters: Harrison, NY
Founded: 1965

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