Opportunity 

We are seeking a dynamic and results-driven Growth Marketing Associate - B2B & Health Plans to support our marketing efforts and drive growth across the prospect and customer lifecycle. This role will be key in executing digital campaigns and managing virtual and in-person events to amplify awareness and thought leadership. The ideal candidate is an organized self-starter with experience in enterprise growth, prospect and client lifecycle, and event and field marketing.

Responsibilities 

Growth & Lifecycle Marketing:

• Plan and execute data-driven B2B marketing campaigns to drive customer acquisition, retention, and engagement. 
• Leverage advanced analytics and market insights to develop strategies informed by data at every campaign stage.
• Collaborate with sales, rev-ops, product, and customer success teams to align marketing initiatives with customer needs. 
• Regularly analyze and interpret key metrics to ensure alignment with organizational goals, fostering cross-functional synergy.
• Optimize the customer journey by designing and testing targeted email campaigns, lead-nurture workflows, and personalized outreach strategies. Continuously refine these initiatives through A/B testing, performance analysis, and iterative optimization to maximize impact.
• Develop and monitor comprehensive marketing funnels, focusing on conversion rates and drop-off points to improve efficiency.
• Establish clear KPIs to measure success and implement actionable insights to enhance overall campaign performance.

Event & Field Marketing:

• Manage the planning and execution of in-person and virtual events, such as VIP events, trade shows, webinars, and field marketing activations.
• Work closely with cross-functional teams to ensure seamless event logistics and impactful attendee experiences.
• Build relationships with partners and vendors to amplify the reach and ROI of events.
• Additional duties as assigned

Qualifications 

• Bachelor’s degree in Marketing, Business, or a related field.
• 4-5 years of experience in B2B marketing, with demonstrated skills in growth/lifecycle marketing, event planning, and social media strategy.
• Proven track record of driving measurable results in lead generation, customer retention, or brand visibility.
• Strong project management skills, with the ability to juggle multiple tasks and meet deadlines.
• Proficiency with marketing tools such as HubSpot, Salesforce, and other ABM tools (Userled, 6Sense, Demandbase, etc)
• Excellent written and verbal communication skills.
• A creative thinker with a passion for storytelling and building meaningful customer relationships.
• Preferred Skills:
• Experience in managing budgets and evaluating ROI for campaigns and events.
• Knowledge of analytics tools like Hubspot, Salesforce, and Google Analytics
• Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
• This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits  

The compensation range for this position is $75,000-$85,000 annually. 

In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

• A competitive compensation package in line with leading technology companies
• As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments.
• Opportunity for equity participation 
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan