Growth Lead

About Future

At Future, we believe that personal connection is the key to progress. Our mission is to make world-class coaching accessible to everyone, helping people unlock their full potential through expert guidance, motivation, and accountability. As a digital personal training platform, we deliver highly personalized coaching, tailoring workout plans and support to each individual’s goals - all through a seamless app experience.

Since launching in 2017, Future has grown from a brainstorm in a San Francisco cafe into the nation’s largest provider of personal training sessions. In January 2025, Future announced its merger with Autograph, the company founded by 7x World Champion and entrepreneur Tom Brady. We’re poised for massive growth as we expand our brand, forge new partnerships with some of the world’s most iconic athletes, and harness AI to enhance and scale our coaching experience.

As we continue to grow, we’re investing in cutting-edge technology, deepening our roster of elite coaches, and building new partnerships. If you're passionate about shaping the future of fitness, come join us - we’re just getting started.

About the Role

You will:

• Strategic leadership of Future’s overall DTC growth strategy, looking across paid and owned channels to develop an efficient, dynamic, and constantly improving growth engine.
  
  
• Performance Marketing: Develop, execute, and optimize paid marketing campaigns across channels like social, search, display, and emerging platforms to drive customer acquisition and ROI.
  
  
• Lifecycle Marketing: Design and implement strategies to improve conversion rates, retention, and customer lifetime value through email, SMS, push notifications, and other channels.
  
  
• Product-Led Growth: Collaborate with Product teams to identify and execute growth opportunities within the product experience, including referral programs, onboarding flows, and upsell initiatives.
  
  
• Own the design execution of A/B and/or multivariate tests across our marketing, signup and onboarding flows, leveraging quantitative and qualitative data to inform decisions.
  
  
• Deep fluency in CAC and LTV, with the ability to bring a strategic point of view on the right investment and efficiency levels for a highly dynamic business.
  
  
• Team Leadership: Lead and mentor a team of performance marketing channel managers, ensuring consistent execution and optimization of campaigns.
  
  
• Agency and Affiliate Management: Manage relationships with external agencies and oversee affiliate marketing programs, ensuring alignment with Future’s goals and maximizing their contributions to growth.
  
  
• Cross-Functional Collaboration: Partner with Finance to develop and track budgets and forecasts and with Product to align on initiatives that drive growth.
  
  
• Data-Driven Decision Making: Analyze campaign and funnel performance data to identify insights and opportunities for improvement. Use data to inform strategies and communicate results to stakeholders.

You have:

• 10+ years of experience in growth marketing, with a strong track record in paid performance marketing and lifecycle marketing, with a strong track record in paid performance marketing and lifecycle marketing.
• Proven success driving growth for DTC and subscription-based businesses.
• Deep understanding of key performance marketing platforms, tools, and techniques, including Facebook Ads, Google Ads, programmatic display, and analytics tools.
• Experience with lifecycle marketing platforms (e.g., Iterable) and CRM strategies.
• Knowledge of product-led growth strategies and working with Product teams to unlock acquisition and retention opportunities.
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Exceptional communication and collaboration skills for working cross-functionally with Finance, Product, and Marketing teams.
• Leadership experience with a track record of building and mentoring high-performing teams.
• Passion for fitness, health, or wellness is a big plus!

Compensation, Benefits & Life at Future:

• Salary range: $130,000-150,000 / year + equity. The salary range is set based on multiple considerations including business needs, market demands, talent availability, experience, and unique skills and attributes. The base pay range is subject to change and may be modified in the future.
• Health coverage: All employees who meet the eligibility requirements have access to comprehensive medical, vision, dental, and disability insurance + tax savings accounts
• 401(k) plan
• Flexible Paid Time Off
• Future Membership: Enjoy our platform for free!
• Health, Wellness & Development: Health and fitness monthly stipend contributes to our employees’ overall wellbeing, with access to a mental health platform, reimbursement for medical travel, and an annual learning & development stipend.
• Remote First: Employment eligible to employees located anywhere in the continental US. No travel required.
• Join a diverse, passionate & driven team of all backgrounds.