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CARMA

CARMA

Global media intelligence for content analytics

Account Director

Full-Time
No salary listed
Expert
London, UK
Hybrid

Hybrid work in London.

About the job

Requirements
  • Provable experience in account management, client services, consultancy or a comparable client-facing role, ideally within a media, communications, research, technology or professional services environment.
  • A strong track record of managing complex client relationships and delivering measurable retention, growth and commercial value.
  • Experience working with enterprise and multinational clients, with the confidence to operate across multiple stakeholders, markets and levels of seniority.
  • Strong commercial acumen, including experience of renewals, account growth, commercial negotiations and profitability.
  • The ability to build credible, trusted relationships with senior stakeholders and decision-makers, acting as a strategic adviser rather than simply a service provider.
  • Confidence leading strategic conversations, constructively challenging clients and influencing outcomes, including with senior and demanding stakeholders.
  • Strong presentation and communication skills, with the ability to translate complex information into clear, compelling and benefit-led recommendations.
  • Excellent organisational and project management skills, with the ability to manage multiple clients, stakeholders and priorities without compromising quality.
  • Strong problem-solving skills and a proactive, solutions-focused approach to identifying risks, resolving issues and improving client outcomes.
  • A commercially curious and growth-oriented mindset, with the ability to anticipate client needs, identify opportunities and deepen relationships.
  • The confidence and influence to share expertise, support colleagues and positively shape standards across the wider Account Management team.
  • A strong interest in the changing media, communications and technology landscape, and the ability to translate relevant developments into meaningful client conversations.
Responsibilities
  • Take commercial and operational ownership of a portfolio of CARMA clients, with accountability for retention, growth and profitability performance against targets.
  • Build trusted relationships with senior client stakeholders and become a credible adviser on media intelligence, measurement and communications insight.
  • Lead renewals, commercial discussions and account development, identifying opportunities to expand client relationships through additional services, solutions and cross-selling.
  • Understand account profitability and proactively address areas of commercial underperformance or inefficiency.
  • Generate client advocacy where appropriate, supporting CARMA’s wider commercial, marketing and brand objectives.
  • Lead strategic client meetings, business reviews, presentations and consultancy conversations, connecting CARMA’s services to clients’ wider communications and business objectives.
  • Translate client requirements into effective media monitoring, measurement, analysis and insight solutions, challenging briefs constructively where CARMA can deliver greater value.
  • Stay informed about developments in media intelligence, communications, public relations and the wider media landscape, bringing relevant thinking into client conversations and the wider business.
  • Contribute to thought leadership, industry events and external activity where appropriate.
  • Take accountability for the successful delivery of client services, ensuring work is accurate, insightful, commercially relevant and consistently high quality.
  • Coordinate effectively with Insights, Operations and global teams to ensure client requirements are understood, delivery expectations are met and issues are resolved quickly.
  • Identify operational, relationship or delivery risks early, taking ownership of resolution and escalating with clear recommendations where appropriate.
  • Maintain strong account management disciplines, including contracts, deal scope, master service agreements, account plans and other key client documentation and processes.
  • Share knowledge, experience and best practice across the Account Management team, helping colleagues strengthen their approach to client relationships, commercial conversations and strategic account growth.
  • Contribute to the continued development of CARMA’s Insights services, including reporting, commentary, data visualisation and how value is demonstrated to clients.
Desired Qualifications
  • Previous experience in media intelligence, media monitoring or the communications industry is preferred but not essential.
  • Relevant experience from adjacent sectors such as public relations and communications, research and insights, software as a service, data and analytics, marketing technology or consultancy will also be considered.

About the company

CARMA is a global media intelligence provider that helps clients understand what people are saying across media channels. It captures, monitors, analyzes, and interprets media content to deliver actionable insights that support business decisions and demonstrate ROI. Its products work through subscription services and custom reports, blending human expertise with advanced technology to process content across 100 languages and multiple media types. This combination of people and tools allows CARMA to deliver tailored insights and consulting from a long-term engagement model. Unlike some rivals that rely mainly on automated data, CARMA emphasizes a mix of expert analysis and technology, global coverage, and long-term partnerships. The company aims to help corporations, government agencies, and non-profits turn media signals into meaningful actions and measurable results.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dubai, United Arab Emirates

Founded

1984

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Simplify Jobs

Simplify's Take

What believers are saying

  • FY26 revenue rose 59% to A$113.8 million, showing strong customer demand.
  • Sam Greenslade took Europe and America leadership on July 2, 2026, sharpening regional sales focus.
  • Indonesia expansion, Madrid office growth, and Noor broaden CARMA's addressable market and upsell paths.

What critics are saying

  • FY26 EBITDA stayed negative at A$30.2 million, keeping profitability dependent on execution.
  • Q4 FY26 operating cash outflow hit A$16.6 million as inventory climbed to A$32.1 million.
  • Generative-AI rivals like Cision and Meltwater can compress pricing and displace analyst workflows.

What makes CARMA unique

  • CARMA launched Noor in July 2026, a human-governed AI analyst for comms teams.
  • April 2026 Insight added Bluesky, Threads, Snapchat, Pinterest, Dailymotion, and richer Asian coverage.
  • CARMA spans 105-plus languages and 130-plus content partners, giving rare global monitoring depth.

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Benefits

Health Insurance

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

23%

1 year growth

23%

2 year growth

23%
Carlyle
Jul 2nd, 2026
CARMA appoints Sam Greenslade as Managing Director for Europe & America.

CARMA appoints Sam Greenslade as Managing Director for Europe & America. CARMA, the leading media intelligence and market research solutions provider, has appointed Sam Greenslade as Managing Director, Europe & America, reinforcing the company's commitment to growth, client excellence and innovation across its international markets. Based in London, Greenslade will lead all functions across Europe and America, overseeing strategy, growth, profitability and operational performance. He will be responsible for ensuring clients continue to receive exceptional service and measurable value from CARMA's integrated media intelligence, research and analytics solutions. Greenslade brings more than 15 years of experience across media intelligence, insights and market research. Prior to taking on this role, he led CARMA's commercial operations across Europe and America, working closely with global brands to develop integrated research and intelligence programmes that supported business growth and informed strategic decision-making. Before joining CARMA, Greenslade held senior commercial leadership positions at Cision and GWI, where he played a key role in driving revenue growth, strengthening client relationships and expanding market presence. Mazen Nahawi, Founder and Group CEO of CARMA, said: "The future of media intelligence is not just about data; it is about helping organisations make better decisions with confidence. Sam understands both the commercial and strategic side of our industry exceptionally well. Having already played a key role in our growth journey, he is perfectly placed to lead Europe and America into the next chapter." In his new role, Greenslade will focus on accelerating growth across the region, strengthening client partnerships and helping organisations make better decisions through data-driven insights and communications intelligence. Sam Greenslade, Managing Director, Europe & America at CARMA, said: "The communications landscape continues to evolve at pace and organisations are looking for more meaningful ways to measure impact, understand audiences and make informed decisions. CARMA is uniquely positioned to help clients navigate this complexity through a combination of technology, intelligence and human expertise. I am excited to lead the next phase of growth across Europe and America and continue delivering outstanding value for our clients." His appointment reflects CARMA's continued investment in leadership, talent and innovation as the company expands its global footprint and enhances its offering across media intelligence, analytics and research. Speak with one of its experienced consultants about your media monitoring and communications evaluation today.

Carlyle
Jun 24th, 2026
CARMA appoints Nur Sabrina Azmi as general manager for Indonesia.

CARMA appoints Nur Sabrina Azmi as general manager for Indonesia. Global media intelligence and research firm CARMA has appointed Nur Sabrina Azmi (pictured) as general manager for Indonesia, reinforcing its long-term commitment to one of Southeast Asia's largest communications markets. Effective 1 June 2026, Azmi will oversee business development, client success and marketing activities across Indonesia. She reports directly to Andrew Nicholls, managing director of CARMA Asia. The appointment also sees Azmi continue in her existing role as research solutions director, allowing her to bring regional expertise in media measurement and insights to support the company's growth ambitions in Indonesia. "Sabrina brings commitment and focus to everything she does at CARMA, and I am delighted to see her begin this new chapter. Her commercial drive and depth of expertise is the perfect mix to expand our Indonesia business and I am confident she and her team will achieve great things," said Nicholls. In her new position, Azmi - who has been with CARMA since 2019 - will focus on raising CARMA's brand awareness in Indonesia, strengthening relationships with existing clients and expanding the company's customer base. "Above all, I want to advance measurement best practice and share insights to help communicators in this market demonstrate real impact," she said. CARMA officially launched in Indonesia in 2023. Founded in 1984, CARMA provides earned media intelligence, social listening and public opinion analysis services to organisations across the globe. The company said it combines proprietary technology with consultancy expertise to help clients turn data into actionable strategic insights. The latest move follows CARMA Indonesia's appointment of former Telum Media executive Aubrey Siahainenia as business development director, as the company continues to expand its local leadership team and growth efforts in the market. Speak with one of its experienced consultants about your media monitoring and communications evaluation today.

Research Live
Jun 2nd, 2025
Carma expands presence in Spain

SPAIN - Media monitoring, analysis and reputation management firm Carma has opened an office in Madrid and appointed a country manager for Spain.

MR Web
May 30th, 2025
Daily Research News Online

To drive its operations in Spain via the new Madrid office, CARMA has appointed Antonio Buades de Armenteras as Country Manager, supported by Filipe Manuel Pereira, General Manager Iberia, Latam and Sub-Saharan Africa.

Campaign Middle East
Jun 10th, 2024
How CSR is shaping MENA's business landscape in 2024

The 2023 MENA CSR report, produced by Cicero & Bernay (C&B), a leading communication partner headquartered in Dubai, in collaboration with CARMA International, paints a promising picture, with the study having surveyed over 340 C-level executives across various industries and countries in the region.