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Samsonite

Global luggage brand selling lightweight bags

Ecommerce Coordinator

Business OperationsConfirmed live in the last 24 hours
Full-timeSantiago, Santiago Metropolitan Region, ChileNo salary listedIn-person

About the Job

Requirements

  • A degree in Industrial Civil Engineering, Business Engineering, Business Administration, Marketing, or a related field oriented toward digital business or eCommerce.
  • At least 1 year of experience in similar eCommerce DTC channel coordination or management roles.
  • Experience managing eCommerce DTC operations, including commercial strategy and digital marketing; P&L management and budget control; eCommerce platforms; UX fundamentals; digital analytics; and conversion rate optimization (CRO).

Responsibilities

  • Manage and scale the DTC eCommerce sales channel for the brands Saxoline, Samsonite, TUMI, Carteras Secret, and Xtrem in Chile, ensuring correct operation, profitability, and sustained growth through commercial and digital marketing strategies, operational and logistics process optimization, and coordination with internal and regional teams.
  • Act as the local focal point for the regional team in implementing technology tools that improve customer experience and support an integrated omnichannel strategy.
  • Define and manage the commercial plan for the DTC eCommerce channel for each brand, including product mix, catalog depth, promotion calendar, and pricing.
  • Set sales targets by brand and channel, and track monthly KPIs, including conversion, average order value, and repeat purchasing.
  • Identify cross-selling and upselling opportunities to maximize cart value and customer lifetime value.
  • Design and implement the eCommerce channel marketing plan, including corporate brand campaigns and channel-specific campaigns for each managed brand.
  • Define and optimize the digital media mix, including search engine marketing, social ads, display, and programmatic advertising, coordinating with regional Digital Growth and local Marketing teams.
  • Lead email marketing and customer relationship management strategy with the regional team to maximize customer retention and reactivation.
  • Manage website content calendars, including banners, landing pages, and product pages, ensuring consistency with each brand's campaigns.
  • Review, analyze, and audit the DTC eCommerce channel P&L, identify variances, and propose timely corrective actions.
  • Manage the total budget assigned to the channel, ensuring appropriate expenditure and control of marketing, technology, and operations investments.
  • Oversee payments to suppliers and agencies, ensuring compliance with contracts, service-level agreements, and agreed commercial terms.
  • Prepare brand- and category-level profitability reports and present results to the direct manager with variance analysis and strategic recommendations.
  • Oversee end-to-end DTC eCommerce operations, including warehouse management, carrier coordination, and post-sale customer service.
  • Define, document, and monitor compliance with processes and service-level agreements for each part of the operating chain, including picking, dispatch, delivery, and after-sales service.
  • Ensure reverse logistics protocols operate correctly, including product exchanges, returns, and refunds within committed timeframes.
  • Define and implement channel policies for free shipping, exchanges, returns, dispatch times, and warranties, aligned with market benchmarks.
  • Monitor key operational indicators, including on-time dispatch rate, return rate, and post-delivery Net Promoter Score, and lead continuous improvement plans.
  • Serve as the local focal point to the regional team for evaluating, implementing, and adopting channel technology, including eCommerce platforms, ERP/OMS/WMS integrations, and personalization and recommendation solutions.
  • Lead initiatives to improve user and customer experience on each brand's website, coordinating with IT and external suppliers.
  • Advance the company's omnichannel strategy by connecting the online channel with physical stores through click and collect, ship from store, and unified inventory management.
  • Evaluate and propose adoption of new eCommerce technologies and trends, including generative artificial intelligence, personalization, and marketing automation, to improve channel competitiveness.
  • Lead, motivate, and develop the operational team, establish clear objectives and work plans, and conduct periodic performance evaluations.
  • Coordinate with internal Commercial, Marketing, Finance, Planning, Retail, and IT teams to align processes and ensure timely execution of channel projects.
  • Coordinate communication and results reporting with the regional eCommerce team and participate in regional review and planning meetings.

Desired Qualifications

  • Advanced English proficiency.

About the Company

Samsonite

Global luggage brand selling lightweight bags

Samsonite is a global luggage brand that designs and sells a wide range of travel and personal accessories. Its products include suitcases, business bags, kids’ backpacks, casual bags, and related gear, all built to be lightweight, durable, and functional for travelers. The company emphasizes materials, construction, and design features such as strong shells, smooth wheels, secure zippers, and organized compartments to protect belongings and ease travel. Samsonite differentiates itself through extensive research and development, a history of industry firsts, and a strong global distribution network that includes direct sales, retail partners, and online channels. Its goal is to provide reliable, high-quality travel solutions that meet the needs of frequent travelers, business professionals, and families, maintaining leadership in the travel luggage market by continuing to innovate and improve user experience.

Company size
Not listed
Company stage
IPO
Headquarters
Luxembourg
Founded
1910

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